James Elkin

James Elkin Email and Phone Number

Head of Digital and Social Content and Physical Production @ GhostLight Media, LLC
Los Angeles, CA, US
James Elkin's Location
Los Angeles, California, United States, United States
About James Elkin

• 15+ years leading digital & social marketing content teams at NBCUniversal and GhostLight Media, developing and producing a variety of digital video series and promotional social content for YouTube and omnichannel platforms• 15+ years managing digital creatives around emerging content formats and growth strategies• 10+ years leading end-to-end digital & social marketing production teams of up to 20• Concepted, built and ran the NBCU lifestyle brands' first digital marketing production group, mandated to drive year-round YouTube and social video creation toward multi-platform business growth, featuring high-profile talent and promoting series marketing campaign windows• Developed 20+ new digital video series and multiple social formats, driving cross-functional collaborations to meet the needs of execs, marketing/PR teams, development and talent, ad sales groups• Producer on more than 50 content marketing shoots in Los Angeles, London and domestic U.S., with an extensive network of locations, productions crews, photographers, editors, designers, agency partners• Saved upward of 80% on per-project budgets against third-party best offers, creating in-house efficiencies to slash production budgets• Expert cross-functional translator, leading dozens of kickoff and review meetings between brand and brief stakeholders and the creative teams that bring campaigns to life, liaising between all stakeholders end-to-end unto final delivery

James Elkin's Current Company Details
GhostLight Media, LLC

Ghostlight Media, Llc

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Head of Digital and Social Content and Physical Production
Los Angeles, CA, US
Employees:
4
James Elkin Work Experience Details
  • Ghostlight Media, Llc
    Head Of Digital And Social Content And Physical Production
    Ghostlight Media, Llc
    Los Angeles, Ca, Us
  • Ghostlight Media, Llc
    Head Of Digital & Social Content And Physical Production
    Ghostlight Media, Llc Sep 2020 - Present
    Www.Ghostlight-Media.Com
    Helped build this startup prodco by Pulitzer-finalist playwright and series/feature writer and showrunner Rajiv Joseph (Draft Day, Army of One, Nurse Jackie, Dear Edward), consulting on brand and new-media strategies, managing digital content creation and physical production.• Architect of all digital content workflows, reporting directly into the founder on digital series productions for YouTube and social platforms, social-channel-management pitches to major studios and brand IPs, and digital assets for presentation decks on series/feature pitches to major streamers• Lead on production management: designing project timelines, asset requirements and inventories, resourcing talent, crews and post-production teams• Drove production costs to near-zero, designing an effective one-time equipment expenditure and maximizing efficiencies in timeline, location and resource management• Digital producing: translating feature and series scripts into high-impact marketing materials and pitch decks (video, motion graphics, music, photos and imagery) for presentations to major studios (Peacock, Lionsgate, Disney). Digital series development around the horror, comedy, and talk/news genres.• Physical production: producing all digital content, as well as test pilots and feature scenes. Sourcing crews and locations, scoping and managing budgets, overseeing post-production. Directing when needed.• Story producing: leading the development process, directing table reads, and running notes sessions with top entertainment creatives and producers, including an Oscar-winning producer, an Apple TV+ showrunner, and a Tony Award-winning actor
  • Nbcuniversal Media, Llc
    Lead Digital Marketing Producer
    Nbcuniversal Media, Llc Jun 2015 - May 2020
    Www.Jameselkin.Com
    • Concepted, built and ran the lifestyle brands' first digital marketing production group, mandated to drive year-round original digital & social media content toward multi-platform business growth, using popular YouTube and social formats to showcase high-profile talent during series campaign windows• Developed over 20 original digital & social series with high-profile network talent• Saved upward of 80% on per-project budgets against third-party best offers, creating in-house efficiencies to slash production budgets: on tentpole campaign for The Arrangement getting per-episode YouTube After Show costs down to $25k against third-party $150k estimates• Converted 50+ network/series creative briefs into multi-platform content suites: concepting asset pitches for internal stakeholders, designing workflows between internal and external partners, leading status meetings, communicating creative notes to all relevant players• Led weekly collaborations with audience development teams, implementing rigorous performance-measurement processes, using A/B testing, first-10sec behaviors, thumbnail testing, avg. watch times, and completion rates to sharpen creative• Drove organization around annual and quarterly content strategies, creating long-lead calendars for linear and streaming series windows, #hashtag holidays, regular cultural events, centering network digital channels in the online conversation• Producer on more than 50 complex A/V shoots in Los Angeles, London and domestic U.S., with an extensive creative network of production partners• Multi-track manager, with 3 to 6 short and long-term projects always in the works and at various stages of production, staffing, and vendor attachment• Expert cross-functional translator, leading dozens of kickoff and review meetings between brand stakeholders and the creative teams that bring campaigns to life, liaising between all stakeholders end-to-end unto final delivery
  • Nbcuniversal
    Senior Digital Producer
    Nbcuniversal Jan 2013 - Jun 2015
    Los Angeles, Ca
    • Launched Esquire Network across all digital platforms, rolling out website and social platforms, project managing all assets required to populate• Built a sweeping online content strategy for launch, funneling brand insights from Esquire Magazine into the execution of a master digital media plan for its linear counterpart• Produced/wrote for/directed top show talent (Joel McHale, Aziz Ansari, Jerry Seinfeld, Seth Meyers, Jose Andres) to create video assets for launch events and on social, through live-tweets and handle takeovers• Developed network’s online “voice,” creating the language and copywriting strategies for content posting and fan interaction• Served cross-functionally across all network departments, converting high-level strategy into a coherent and comprehensive online presence• Managed weekly social content calendars for deployment of digital assets and posting copy across all network social channels
  • Nbcuniversal
    Digital Producer
    Nbcuniversal Jul 2008 - Jan 2013
    Los Angeles, Ca
    • Owned the packaging of G4TV's flagship linear shows X-Play and Attack of the Show for the online audience: digital audience strategy, original digital content, clip selection and editing, host promotion, guest bonus content, interacting on social media in the network “voice”• Wrote and produced behind-the-scenes comedy skits and other content with guests of Attack of the Show and X-Play• Produced talk-show livestreams at events like E3 and Comic-Con, structuring show rundowns and producing content segments on-the-fly around breaking news• Social copywriter for all G4TV social handles
  • Mapleton Investements, Llc
    Manager Of Community Relations And Communications
    Mapleton Investements, Llc Mar 2004 - Jul 2008
    Los Angeles, Ca
    • Responsible for various government affairs contacts under the Mapleton Investments company umbrella• Political and charitable event organizing, advance work• Writing and communications: speeches, official letters, family foundation mailings• Representing the Chairman with various city, state, and federal officials• Political and charitable contribution advice to the Chairman, contribution management, ensuring of necessary legal reporting, tax exemption status• Represented the Chairman at Democratic political events, state conventions, fundraisers – active with the 2008 presidential campaign• Oversight of Family Foundation, including advice on criteria and guideline creation for charitable giving
  • Cahners Travel Group/Starservice Online
    Managing Editor
    Cahners Travel Group/Starservice Online Oct 2000 - Mar 2004
    Secaucus, Nj
    • Managed a team of global writers, editing incoming hotel reviews from over a hundred countries• Demonstrated mastery of AP style

James Elkin Education Details

Frequently Asked Questions about James Elkin

What company does James Elkin work for?

James Elkin works for Ghostlight Media, Llc

What is James Elkin's role at the current company?

James Elkin's current role is Head of Digital and Social Content and Physical Production.

What schools did James Elkin attend?

James Elkin attended New York University.

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