Jelle Schut Email & Phone Number

Alphen Aan Den Rijn, ZH, NL

Utrecht, Netherlands

• ERIKS is a product distributor and service provider for the industry. We're active in 12 countries with over 5,000 employees. Every day we make industry work better, thanks to our specialism.
• Leading all global brand efforts for ERIKS, setting and executing the brand strategy, experience, brand identity, and internal brand enablement
• Successfully redefined the ERIKS brand strategy & identity in collaboration with the ERIKS board, marketing, sales, and product teams. Identified the core elements of the ERIKS brand and developed the ERIKS brand.
• Launched the new brand strategy globally, supporting the global and local teams in bringing the brand to market
• Developed several campaigns that led to a 10-20% increase in awareness for ERIKS' engineering services and supply chain services
• Managing the brand budget in the mid to high six figures (excluding ad budgets)

Amsterdam, Noord-Holland, Nederland

• Created the global content & SEO strategy for ERIKS. Defined winning aspirations, where to play and how to win choices, and supporting management systems and capabilities for content
• Led several digital demand gen campaigns for ERIKS resulting in dozens of high-value Sales Qualified Leads (SQLs). Set goals for the campaign, aligned with sales and ERIKS experts and planned, coordinated, and wrote.
• Led the content & SEO team, comprised of a content specialist, 3 freelancers, and several agencies
• Managed a low six-figure annual content & SEO budget
• Set up tooling, processes, and frameworks to improve the execution speed of content, including content briefings, content creation processes, content calendar, and content ops tooling
• Provided support to local marketing teams for content & SEO by hosting workshops, providing support on local projects, and teaching other marketers

Amsterdam Area, Netherlands

• Xebia is a leading digital consultancy firm with 5.000 employees across the globe. I was responsible for all content marketing and campaign efforts for Xebia Data, the data & AI branch of Xebia. Despite my short.
• Created a full content case for the AI Maturity Scan proposition driving over 200 Marketing Qualified Leads and 30 Sales Qualified Leads
• Wrote and implemented email sequences for several of Xebia Data's training courses, leading to close to 100 sign-ups, each valued at several hundred to several thousand euros
• Sourced and wrote several case studies for Xebia Data's consultancy and training projects, both in written and video form
• Increased subscribers for the newsletter by 20% by improving sign-up forms and onboarding flows
• Outlined and wrote the new format for the annual Xebia Data training guide. This took the training guide from a 12-page document to a full-blown 48-page guide, including interviews with participants and trainers.

Alphen Aan Den Rijn, The Netherlands

• VMN Media is the largest Dutch B2B publisher, with 30 brands, reaching over 1,5 million people per month. As an audience developer my main focus was on growing readership for several titles and converting these to.
• Achieved several commercial successes, including a content-to-purchase case on GDPR grossing 5% of annual budgeted revenue for one of my titles, increasing revenue for 2 events by 15% YoY, and supporting the in-company.
• Led and supported editorial teams in online content management, research, and distribution through SEO, email, and social
• Worked with marketing colleagues on CRO in marketing automation flows, e-mail campaigns, and product pages realizing 30%+ conversion rate increases
• Introduced several editorial tools: Notion (content planning), Riddle (interactive content), and Hootsuite (social media). Responsible for tool selection, liaising with a vendor, pitching to management, coordinating.
• Set up successful lead campaigns for commercial products using whitepapers, webinars, and brochures

The Hague Area, Netherlands

• Gaming Only was one of the largest video games media in the Benelux:
• Grew the business from 0 to 300k unique monthly visitors with 4.5 million monthly page views and 25,000 active community members within 3 years
• Grew revenue from 0 to six figures, by working with our ad sales agency, as well as directly selling to advertisers
• Created and executed the content strategy, including style guides, tone of voice, planning, analyzing, and evaluating content
• Responsible for all distribution channels (SEO, e-mail, social media). Realized double-digit monthly growth through a strong SEO and social strategy
• Led and trained a group of 20 people consisting of freelancers, volunteers, and interns