Jo J. Email & Phone Number

London, United Kingdom

Jo Johnson co-founded Jellymould with Emile Facey in 2001. As a project manager and consultant, she leads teams to deliver high quality digital and print products and, as an early convert to user-centred design, she is passionate about listening to, learning from and involving users at each step in the process.

Godalming, England, United Kingdom

Jellymould designed and delivered a website for Ethical Lettings and we continue to support and upgrade it. The website is designed to persuade new landlords to choose the social lettings agency, enabling them to increase the number and range of quality, well-managed private sector housing they can offer to people experiencing homelessness.

Jellymould is working collaboratively with Ethical Lettings, a social lettings agency based in Surrey, and their tenants to create a digital service to both improve the experience and well-being of tenants and simplify workflows for the agency. Phase one involves discovery: user research, personas and ideation, prototyping and testing.

Stoke-On-Trent, England, United Kingdom

Jellymould was hired to explore the potential for a digital service to address a perennial problem for people facing multiple disadvantage – having to endlessly repeat personal information to services in order to access support. Working in collaboration with people with lived experience (Expert Citizens) and VOICES of Stoke's project team, we defined and verified the problem through a user research study. This study involved people with recent lived experience and other stakeholders including the NHS, third sector service managers, a local authority commissioner and main grade staff. We then co-designed personas with Expert Citizens and VOICES' project team to enable us to collaboratively explore users' needs and why, when and how they might use the app, the barriers they may face and opportunities to address them. Next, Jellymould designed a number of lo-fi prototypes and carried out usability testing with people with lived experience of the problem. We co-produced a branding and design brief and created the digital service brand and look and feel. This was then applied to a final hi-fi prototype of the app, which will be used to pitch for funding for the next phase of development and was presented at a stakeholder event.This project was funded by the National Lottery Community Fund's Fulfilling Lives programme, a national initiative to test new ways of ensuring people experiencing multiple disadvantage receive joined-up and person-centred services.

Goldalming, Surrey

Jellymould designed and edited a leaflet to help Ethical Lettings support their tenants to avoid stress and the risk of homelessness when faced with an eviction notice. Most evictions are avoidable and where they aren't, Ethical Lettings help their tenants find alternative accommodation. However they need tenants to make contact with them to do this so this leaflet has one primary objective – to encourage tenants to get in touch. Ethical Lettings manager, Georgina Summerfield, said: “Another great piece of copy from Jellymould! They knew exactly what we wanted to achieve and we were really happy with the result."

London, United Kingdom

Jo was the head UX designer of the Star Online digital service ("version one") from 2010 to 2020 and product manager from 2014 to 2020. During that time the Star Online grew by an average of 40% each year to 50,000 users who supported 700,000 people through the service in 30+ social sectors. Jo led a team comprising Jellymould's designers, analysts and quality assurers and developers Tappetyclick to continuously upgrade the Star Online and maintain a compliant, stable and secure service. From 2015 to 2020, Jellymould supported Triangle in their transition from a small consultancy to a substantial social enterprise, helping them scope out and recruit to junior creative and helpdesk positions, providing training, designing systems and, finally, consulting on migration and site retirement when Triangle embarked on Star Online "version two" with QES.

London, England, United Kingdom

We worked with the London Housing Foundation from 2007 to 2010 to deliver a private rented sector programme website. The LHF subsequently transferred the programme to Crisis, and we continued to upgrade and support the app. We upgraded the platform and introduced new features to enable Crisis to administrate and oversee a PRS access development scheme programme, including funding distribution and oversight, and enabled agencies funded by the scheme to track tenancies and tenancy sustainment targets. In 2014, we supported Crisis to integrate the PRS app with their own website and handed over.

Jellymould worked in partnership with the London Housing Foundation from 2004 to 2011. During that time, I edited the first edition of the Outcomes Star for homelessness services, working with creators Triangle and inputting user-centred design and design thinking approaches. I led the delivery of four websites for the London Housing Foundation to promote and support three innovations: Beyond a Helpline; Private Rented Sector and Homeless Outcomes. We also redesigned and redeveloped the LHF's website. In 2008, we designed the Outcomes Star System for the LHF, the first web app to enable homelessness agencies to use the Outcomes Star online and subsequently transferred the app to Homeless Link.

London, England, United Kingdom

The London Housing Foundation identified a bottleneck in hostels due to a lack of suitable move-on accommodation, which resulted in people being unable to move forward in their journey away from homelessness. To address this, they devised an innovative programme to encourage and support third sector organisations' to utilise private rented sector (PRS) properties and to share that learning. Jellymould worked with Harmit Kambo at the LHF to create a dedicated web application to positively influence perspectives on the viability and desirability of PRS schemes, enable future schemes to build on the experiences of others and equip agencies with the knowledge to set up effective schemes. It provided a means for potential commissioners, services and landlords to network and included accessible information about the LHF’s private rented sector programme, sharing the learning and promoting events. This website was subsequently handed over to Crisis, with whom we upgraded the public-facing site and created new features to enable them to take this programme forward.

London, England, United Kingdom

This innovative project supported people to utilise the transferable skills gained while living on the street to create a thriving business. Our role was to support the participants to promote their new business venture online. Working collaboratively, we devised a website to promote the group's services as a whole and a microsite for each person to promote themselves individually. We provided branding consultancy to the entrepreneurs, devised logos with them and provided training in writing website content, optimising sites for search engines and using a content management system to update and maintain their sites.

Responsible for managing the organisation's intranet and public website and editing and designing the internal magazine.