Jm Ramirez Email & Phone Number

Taguig, Ncr, Ph

Philippines

• Established the automation of leads management for traditional insurance business using Salesforce Financial Service Cloud platform• Led the integration of business channels such as: website, chatbot, social media, marketing lead forms and customer connect platforms tocentral leads system• Advanced FWD’s digitally-assisted sales by launching Leads Champion pool of FWD Advisors• Created online-to-offline customer journeys• Led leads generation programs, such as: Advisor Match Campaign for Digital Business Customers, ‘Power Up Your Goal!’ New Year Promotional Campaign, Chatbot's People Like You Data Model, AI-powered FNA platform Financial Quotient, and Meta Holiday Campaign

W Building, Fifth Avenue, Bonifacio Global City, Taguig

• Led marketing direction for food ingredient solutions: overseeing internal/external marketing, PR, events, webinars and demos• Managed Marketing Team for efficient B2B strategy execution via brand, CRM, SEO, website and social media• Generated content: copy, press releases and presentations for product collateral• Analyzed research, target clients and assess competitors• Studied market patterns/trends with Sales Team and assisted the product development with R&D Team

Ortigas

• Headed cross-functional teams for impactful campaigns: #MerrySperry Holiday, #HisAndHers Valentine’s with KOLs, #SperryForGood Eco Collection and #SperryWashable summer sneakers• Oversaw brand-specific social media content for sneakers, boat shoes, sandals and casual shoes• Managed PR, Retail, Digital, OOH, VM and Events teams for campaign programs• Increased in-store and website traffic through effective and curated digital ad formats

7A, 2Nd St., Barangay Kapitolyo, Pasig City

• Headed diverse team for major brand campaigns: 2018 summer story #FindingParadise; #ThisIsManila #ShotoniPhone localized iPhone photography campaign; music-focused demand generation program #SyncSessions; fashion-centric campaign #PMCxPhFW in partnership with Philippine Fashion Week; Anniversary Tech Fair Event #NEXTFRONTIER; summer story #PMCxGRIDMagazine; holiday in-store and online campaign #HeavenSent; art meets technology 360° marketing campaign #Pixelworx; and Apple App Store arcade tournament #Arcadium• Managed monthly in-store activities for Apple Resellers• Enhanced PMC presence across digital, in-mall and OOH touchpoints• Initiated quarterly marketing programs for new PMC store openings for the total Philippines• Cultivated relationships with 26 KOLs• Named Power Mac Center Employee of the Year 2017

Dii Compound, 150 San Vicente Road, San Vicente, San Pedro City, Laguna

• Created in-store initiatives: discounts, sales promos and social contests for GUESS Adult and G by Guess• Managed event presence: Cosmo Bachelor Bash, La Union Soul Surf and Neverland Concert• Enhanced PR with monthly print and paid digital ads• Handled GUESS brand ambassador program with 11 influencers

Rizal Drive Corner 32Nd St., Bonifacio Global City, Taguig City

• Executed marketing strategies across SLMC institute touchpoints: print, digital, radio and moving displays• Launched hospital services initiatives: Heart Health Awareness ‘Wear Red’ Day, Breast Center Anniversary, MOM 101 Forum and World Voice Day Concert

Bonifacio Global City, Taguig City

• Assisted the Marketing Head in various brand and marketing programs for StarWorld, FOX World, FOX Filipino, and FOX Sports• Closely coordinated the production of marketing collaterals for events, advertisements, and OOH• Oversaw the event sponsorships and show launches of FIC