- Skillseeker, Pathseeker, & Rivalseeker are student-led event organizer startups with various skill-learning webinars/workshops, career preparation mentoring programs, and business competitions products, with more than 200k combined followers (per March 2023) on social media, 20k+ event registrants, 600+ invited professional speakers/mentors in 200+ events and programs, and IDR 120+ million gross revenue within 2 years since its establishment (May 2020)- Responsible as one of two co-leaders of all divisions (Product {Event, Content, Partnership, Social Media, B2B Marketing, Community, and Talent) alongside the Founder of the company. My primary responsibilities include managing daily operations of growth & marketing related divisions with 15+ team members, and maintaining daily operations with the product manager. Also, responsible for managing and supervising high-level stakeholders and sponsors collaboration such as with Lazada, ULA, Paragon, Ninja Xpress, Sampoerna.- Within 8 months of work tenure, we gained 80k+ new followers on social media, partnered with 140+ communities, gained 6m+ reels/tiktok views, produced 220+ contents in Instagram ranging from Feed posts and Reels videos. In Q2 2022, I supervised the expansion execution for Pathseeker on several top universities such as IPB, Undip, ITS, and UGM.

Initiatee UI is an organization dedicated to Indonesian students, mostly from university and senior high school level, to develop relevant skills by learning from the experts in order to match the needs of the era. We support both our internals and externals by our startup-like work environment and innovative products.Lead and directed a team of 16 that’s consisted of Operation, Development, and Marketing divisions. In 6 months of management period, Initiatee held 12 internal and external events with 500+ participants, initiated a business case competition with 90 registered teams from 35+ universities across Indonesia, formed an entrepreneurship community with 30+ members, and developed a mental health startup project.Developed marketing, growth, and revenue streams activations strategy for the organizations. Initiatee gained 2000+ new followers (equivalent to 320% growth from the previous batch), partnered with 15+ media partners, activated Instagram Ads for promotions, and generated IDR 25+ million of income from the business case competition.

Responsible for end-to-end external event organizing; created events’ concepts, approached speakers, handled technical and operational tasks, maintained registration flow, and moderated webinars. Selected as the project officer for Initiatee Leaders Camp, created a month-long online leadership camp for first-year students in 3 webinars with speakers from Tokopedia, BCG, and Unilever.

PT. Central Mega Kencana is a multinational company engaged in the jewelery retail sector and has established its presence for 50 years in the world of luxury. CMK caters the customers from all characteristics through the company’s subsidiaries—MONDIAL, Frank & co., and The Palace Jeweler. During the internship - Participated in the Corporate Website Revamp project. Coordinated daily and weekly progress checking with the Copywriter and Creative team for the copy and design needed. Coordinated with the Developer team (external) for changes and decisions made by internal related to the website.- Communicated directly with Brand Managers of, Frank & co., Mondial, The Palace, and Brand Executive of PT. Sentral Kreasi Kencana to outline the content for each brand page.- Developed alternative UI designs alongside the Creative team and converted design from Adobe Illustrator to Figma platform as well as set up design system and prototype flow.- Proposed and prototyped Figma design of Frank & co. x TinyTAN (from BTS subsidiary, Big Hit IP Co) E-commerce project including translation for website copy. Operated Django admin to input product data to the website.- Participated in a UX research project to redesign product upload system that involved interviewing user and mapped findings that consisted of problems, insights (user feedback and system background), and proposed solutions by user.

NextGen Leaders is a 10-week hybrid learning series from WPP for early-career talent across the globe. The program is designed to introduce WPP, the industry at large, WPP people, the work WPP produce, and what it is like to work at an agency. WPP fully funds this program and will give their awardees access to experts across WPP, their clients and partners, and provide the opportunities to gain hands-on experience working on real client briefs.

StudentsCatalyst is a leading student-led organization in Indonesia with a vision to help highly motivated students in Indonesia expand their networks, develop themselves beyond any limitations, and prepare to build their career path. Established in 2016, StudentsCatalyst has been a self-development platform for hundreds of high-achievers, entrepreneurs, and professional alumnis in top companies around Indonesia.- Led and managed a team of 8 to execute 8 webinars, invited 10+ professionals as speakers with 600+ registrations + 150+ paid registrants. Also organized a 6-weeks paid digital marketing bootcamp with mentors from Ruangguru, Kitabisa, Tanihub, and others with 40+ customers. These events generated a total of IDR 8+ million of revenue for StudentsCatalyst.- Coordinated with the Marketing, Partnership, and Finance divisions to align contents, media partnerships, and digital ads. Participated in growing 6000+ followers in 5 months since CareerCatalyst establishment.

Attended the Fazzfinancial Leadership Academy Internship Program as Marketing Content Strategy Intern, I had the experiences in:- Created weekly content plan with 5+ posts a week including content research, copywriting, and publication planning.- Managed official social media of POST. (Point of Sales Service) and Tokofi (Online Store) on a daily basis. Responsible for executing daily publication in Instagram and Blog, cold-approaching potential users, and maintaining interactions with audiences. - Created monthly social media reports that consisted of marketing goals, success snapshots, insight and data tracking, growth analysis, and future strategy implementations.- Communicated directly with existing POST. and Tokofi’s users through WhatsApp and calls to collect data from short interviews and invite users to participate in related surveys and campaigns.

Lakuemas is the first gold buying and selling service in Indonesia that can be accessed from the website and mobile application and supported by branches in major Indonesian malls, where customers can buy, store, sell and withdraw gold without any storage fees and get additional benefits.As the Campus Ambassador of Lakuemas Indonesia, I had several responsibilities such as:- Introduced and promoted Lakuemas to the public by distributing marketing materials that consist of Lakuemas contents and advertisement posts on social media platforms.- Evaluated and conveyed solution recommendations for Lakuemas on certain aspects such as customer acquisition and marketing aspect for its further development.

The second "Made in Initiatee" project that founded during the quarantine period. Edison League is a community for student entrepreneurs in Jabodetabek.We're making a network of youth entrepreneurs to collaborate and learn together. In our first batch, Edison League was attended by 30 students as members. We deliver content, articles, and discussion for the community and create workshops and webinars for the public. Edison League was rebranded as Initiatee League for better management and enhanced program.As the Operation Manager, I am mainly responsible in managing the Operation Team for Edison League Community programs such as workshops and webinars, mentoring sessions, and weekly content, article, and discussion. I am also responsible to be the contact person for Edison League mentors.