The iconic World Gym was founded in 1976 in 'Muscle Beach,' CA. The brand has expanded to 250 worldwide, helping millions of people achieve their fitness goals. "Justin is an incredibly intelligent and multi-talented digital marketing professional. He understands how to use data to drive a company's mission forward. Additionally, he leads projects forward and to completion. As a human being, Justin is truly a pleasure to work with. He's reliable, positive, and supportive to his fellow team members. His ability to overcome obstacles, find solutions while staying patient and focused makes him an asset to any company." 𝐉𝐚𝐜𝐤𝐢𝐞 𝐌𝐞𝐧𝐝𝐞𝐬, 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭My role as the 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 at World Gym was to assist the leadership team with the organization and modernization of their gym membership marketing programs, franchise development, and the eCom activation. 🔺 Assembled annual marketing budgets including marketing technologies, digital media spend, and agency support🔺 Project managed gym promotional programs that achieved significant growth from online conversions, CRM communications, and social community 🔺 Optimized franchise development digital marketing campaigns including SMS, email automation, SEO, and website optimizations🔺 Executed e-commerce strategy with store design/build, manufacturer/distributor partnerships, accounting, application management, ad design/placement, and optimizations. 🔺 Key project manager in an extensive brand research study to develop a core cross-section of ideal gym members and key growth locations for new gym development. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲/𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬📨 Mailchimp, Club-OS, Franconnect 🌐 Domain101, Squarespace, Unbounce💰 Shopify, Duoplane🗣 Sprout Social, Facebook, Instagram, Google My Business, and Yelp💠 SEMrush, DataStudio, SCOUT, LastPass, Domain101, Microsoft365

Digital marketing and acquisitionActively manage paid social, native, display, and search campaigns and goals whichmay vary from brand building to direct response.Develop media strategy and budget and build effective relationships with mediavendors.Coordinate with media vendors on campaign goals, planning, project status, andperformance.Analyze performance data and provide interpretation and conclusions to cross-functional teams throughout the Company, including content and creative teams.Maintain knowledge of best practices and strategies in digital marketing and paidsocial media (betas, ad network updates, innovation opportunities, etc).Assist in forecasting and performance tracking for ecommerce channels.Track digital marketing success metrics including CPA and unique visitors.Amazon marketingManage marketplace account, Seller and/or Vendor Central sales performance, andgrowth strategy.Facilitate launch of new products.Maintain knowledge of Amazon best practices and continually evaluate newopportunities for product listing optimization.Identify and manage advertising and promotional opportunities, including sponsoredads and seasonal gift guides.Assist in evaluating expansion into international Amazon markets.Search engine optimization & marketingAssist in ongoing keyword research and content recommendations for organic SEOsuccess.Execute tests to achieve a maximum ROI in paid search campaigns.

Monitor & Optimization of Amazon ASIN listings Management & Optimizations for ASC, AMS, and AMG marketing campaignsManagement of Amazon additional program features. Launchpad, gift guides, etc..Assist in the evaluation of Amazon Selling StrategyStrategy, management, and implementation of affiliate marketing channelsStrategy, management, and implementation of digital media spends with digital marketing team. Including FB, Pinterest, TW, IG, Youtube, DoubleClick, and Adwords etc..

Places a focus on long lasting relationship between iLoyal and franchisees of various size by providing premium customer service, strong online strategies, complete media calendars, and in-depth reporting. Consulted with several multi-location franchises on effective content, distribution days/times, promoting, channel management that strives to create a more effective online promotion package. Assembles monthly reports showing the impact the clients/company experienced. Develops a monthly budget for the division including profit and loss statements. ✔Developing integrating localized social media programs for small, mid, and large Franchise companies nationwide which achieved millions of content views, thousands of engaged users, and a thousand direct leads✔Utilizing social media analytic tool to understand the effectiveness and impact of the social programs, evaluating the results for new opportunities, adjusting the current strategy to improve the impact, and implementation of that strategy✔Development of training courses, presentations, and proposals to distribute to potential and current clients in a concise manner that let them better understand social media marketing

Worked this large scale event over a period of two years (4 Coachellafest and 2 Stage coaches); instituting operational procedures that assisted over 2,000 employees and over half a million concert goers over six festivals to experience an enjoyable concert events. Spot-checked weak procedural tasks and made on-the-spot adjustments to resolve potential issues quickly and efficiently. Coached a team upwards of 100 people per event in regards to proper event procedures; access control on designated entry points, multiple security companies, information booth employees, ticket takers, and the police department.Key ContributionsSuccessfully reduced guest exiting from 2.25 hours down to about 1.5 hours by implementing experience tents that were personally co-created (e-gress)Addressed festival issues and reported them to the proper division such as entry points for non patrons, improper signage, improper lighting, improper patron flow

Bike Ride for Men's Health is a pure non-profit* created to bring awareness to Men's Health issues, raise funds for cancer research (Donation accepted through Movember), and encourage individuals to follow their passions. Over the course of 8 months I personally; ✔Maintained relationships with PR outlets, company sponsors, donors, throughout the event process. ✔Created an original brand including name, logo, colors, fonts, etc ✔Utilized Photoshop to create fun and engaging content, marketing material, sponsorship packages, etc✔Organized multiple fundraising event in partnership with Wahoos, Drinkbar Juicery, and The Abbey including raffles, percentage donations, and exclusive products. ✔Reached over a 1,000,000 people through the use of a website, published articles, radio placement, promoting through influential individuals in the fitness sector, and created a social presence on Facebook, twitter, Instagram, and reddit✔Completed a bike ride from the Golden Gate Bridge to the Santa Monica Bridge [472 miles] in 3.5 days. Not a professional accomplishment but I still like to brag✔Became the 243 top donor in 2015 for the Movember organization raising $3,435 dollars *pure non-profit equates to all funds going directly to the cause or non-profit. All items in the event are either paid for out of my pocket or donated. MAXIMUM DONATIONS IMPACT!

Maintained the event area for large donors and the Susan G Komen Race for the Cure with the help of 3 area coordinators and up to 20 volunteers in which we met or exceed company standards for event day.

Co-devised the initial concept of this purely non-profit venture as a means to raise money for kids who had experienced relapses of cancer, with all labor, materials, design work, website and promotion donated and 100% of proceeds going to the charity. In addition to initiating the event into reality, helped with the name, color scheme, branding, theme, and strategy of the event. Served as the Event Coordinator, executing full event management efforts that included the conceptualization, logistics, promotions, operational management, and post-event reporting and analysis. Considered multiple ideas on ways to promote the event, including an outreach during the Rose Bow Parade in which well over 10,000 people were reached. Managed volunteers and monitored the event to finish. Assisted in the promotion via social media including Twitter, Facebook, and Instagram.Key ContributionsAttained 3,162 hugs, raising $2,122 for a local charity that grants wishes for children who have had cancer relapses called Grants wishesGained exposure from major media outlets including The Huffington Post, KTLA 5, FOX News, CBS, CNN, as well as support from various influencers including Ben Carey, Carl Rydquist, and Kirk Nieuwenhuis Successfully managed a team of 20 members that were key in carrying out various tasks throughout the development process and execution of the event

Worked closely with the CEO to develop an organizational layout as well as a competitive analysis vital in determining the worth of outsourcing versus developing a division in-house. Served as the Assistant Project Coordinator throughout the second project that effectively coordinated efforts with the development team, design team and operations team during the development of a national blogging site for COX communication; aided with the layout, contributor outreach, and functionality. Helped in the monitoring and bug checking of a national twitter campaign during the third project.Key ContributionsResearched over 40 different marketing agencies in terms of functionality, operations, and task completion comparing companies with high volume versus low volume or customer projects; determined during the time being it was best to keep the company operating at status quoAssisted in the acquisitionof over 20 bloggers with a mixture of monthly bloggers as well as special guest bloggersParticipated in beta testing for final presentation, and built online buzz via social media channelsFunctioned in a quality assurance role for a national twitter promotion with results leading to an increase in followers by 30,000, and in successfully collecting several thousand emails for future marketing purposes

Hand selected to collaborate with and lead a team of MBA students to tackle the challenge of getting people to engage with Fox Deportes. Contributed in the research and development of a marketing initiative to increase the brand strength and reach of Fox Deportes updated website, an interactive social sports page, and phone applications which was presented to top-level management with great acceptance.Key ContributionsPiloted team to victory with a resulting solution formulated by the group that provided a social solution to include in the company website that was fun, interactive, and profitablePersonally designed the solution from the ground up, including functionality and application ideas to update to their original website

Managed a team of 10 enthusiastic board members to increase membership by 200% during my tenure; membership grew from 15 to 120 members 2 months into the fall semesterNationally recognized for an exceptional marketing plan, annual report and chapter plan Achieved the Best Business Club president 2010-2011 presented by the Business Club Council Developed a newsletter which included interviews of alumni from 1969-2002Conducted weekly board/professional meetings throughout each semester

Assisted the VP of Sales in developing a better look of the overall market for imported medical supplies, and helped identify opportunities for new products, new markets, and competitor strengths. Provided a customer reaction survey and analysis to provide the company with a better idea of how their customers viewed their respective products and services.Key ContributionsCreated a Pareto Analysis that analyzed the market share of nine major competitors that comprised around 80% of share in market as well as six different product lines and over 26 different product categories with thousands of productsDeveloped, implemented, and analyzed a short customer satisfaction survey containing six target customer service performance, product performance and quality questions to ascertain a better idea of the perceived impression of consumers with respect to Amsino’s offeringsEstablished a quick-look up cross-reference guide to assist the sales teams in gaining knowledge on comparable products; completed the cross reference in excel for compatibility reasons

Assisted top tier consultant from the theme park industry with market research for the consulting projects with Ferrari World, EverLand, Sanrio, and Raging Waters. I achieved an in-depth looks and the functionality of distinguished entertainment facilities and what makes them successful.Key ContributionsApplied a the "standard" e-ticket theme park rating system to classify rides at EverLandDevised a theme park analysis chart including over 50 different attributes including location, size, facilities, rides, and divisional salesActively attended meetings with current theme park owners and consultants including Jack Lindquist

Gained exposure to the business model and structure of a multi-billion dollar corporation, being afforded the opportunity to attend conferences with high level executives from various divisions of the Walt Disney Corporations as well as one-on-one meetings discussing the details of local park marketing and promotion. Developed excellent customer service, management, and product placement/replacement skills while working inside the park at one of the highest grossing department store in North America.Key ContributionsManaged teams of up to 20 team members, creating exceptional experiences for over 20,000 guests per shiftMaintained a 100% score on leadership review assessmentsMaintained a pristine appearance in all locations for the best presentation for the guestsReceived validation for the VP of Operations regarding job performance, particularly for high levels of customer serviceDisplayed versatility to succeed in many different roles including management, high-end merchandise, stockreplenishment, and customer service