Jemima Babajee Email & Phone Number

Mauritius

• Develop Digital Strategies for relevant brands and product lines• Managing & update social media accounts and other digital platforms, while striving to improve the impact in terms of KPIs e.g. likes, shares, followers, tweets, etc.• Following international brands guidelines for their digital and social media marketing, to ensure correct representation on our digital platforms• Social media community management and liaising with sales and customer service teams for their follow-up to queries.• Reviewing and actively managing website and other online assets and sources.• Liaising with 3rd party service providers for artwork, content, photos, as well as assisting with creating some content in-house• Identify new digital advertising opportunities• Develop and implement email & SMS/Whatsapp marketing campaigns• Digital Advertising - Launch, manage and optimise Google, and other social media campaigns.• Performing activities relating to Search Engine Optimization on a continuous basis.• Measuring the performance of campaigns through web analytics tools (Google Analytics, WebTrends, etc.), and other means, to continually improve online presence and increase brand equity• Conducting research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.• Build strong relationships with industry professionals and influencers• Work with other team members to drive the overall marketing goals, and sales goals

Quatre Bornes, Plaines Wilhems District, Mauritius

Planning and implementing SM campaigns.Coming up with content in various formats.Monitoring campaigns and providing analysisPerform research on current benchmark trends and audience preferencesDesign and implement social media strategy to align with business goalsSet specific objectives and report on ROIGenerate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)Monitor SEO and web traffic metricsCollaborate with other teams, like marketing, sales and customer service to ensure brand consistencyCommunicate with followers, respond to queries in a timely manner and monitor customer reviewsOversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)Suggest and implement new features to develop brand awareness, like promotions and competitionsStay up-to-date with current technologies and trends in social media, design tools and applicationsSolid knowledge of SEO, keyword research and Google Analytics

Mauritius

• Implementation of marketing plan• Follow up with agency for the implementation according to calendar• Collaborating with the manager, internal teams, clients and partners on marketing strategy• Helping identify marketing trends and key opportunities for innovation• Learning and working with various types of software for digital marketing (CRM, Sales Funnel, DMS)• Working closely with sales and marketing department• Maintaining a marketing database (CRM)• Providing administrative support to the marketing and sales team• Organizing market research• Updating social media accounts (website and Facebook)• Organise and participate in marketing activities (Display, Motorshow, Marathon, Cocktail event, Yard Sales, Awareness Campaign)• Monitor, and control benchmarking activities.• Monitor and perform customer visits with salesperson on a monthly basis• Promote, monitor, and order merchandising with the objective of boosting sales• Monitor the presence of the Sales Department Online through Facebook and Website• Social media and press/radio campaign to create brand awareness and increase sales volume.• Monitor the sales Facebook page with the e-marketing team (responding to online queries)• Effectively analyse and prepare reports for the Sales Department on a monthly basis.• Prepare Business Plan and other sales report (CSI, KPI, Sales funnel report)• Developing marketing strategies on how to boost sales and retain customers.• Work collaboratively with aftersales department in ISO 9001:2015 implementation and audit.• Monitor the control of documents for ISO purposes

Mauritius

- Contribute in the implementation of marketing strategies- Organize and attend marketing activities or events to raise brand awareness- Plan advertising and promotional campaigns for products on a variety of media (social, print etc.)- Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence- See all ventures through to completion and evaluate their success using various metrics- Conduct market research to identify opportunities for promotion and growth- Collaborate with managers in preparing budgets and monitoring expenses

Mauritius

• Researched the target audience of client’s and provided a report of the findings• Developed objectives and outcomes for clients to target• Prepare text for Website Content and brochure• Organising and uploading photos on ACDSEE Pro Ultimate 10

Master'S Degree, Masters Of International Business

Bachelor Of Commerce (Bcom), Marketing And Management

Activities and Societies: Pwc Competition 2016Career Fair at Charles Telfair Institute Blood Donation

Accounting, Economics, Business Studies

Activities and Societies: Health Club, Sports Club, World Wildlife Foundation (WWF)Alliance Francaise Sports Captain Innoved Project