Berlin-based consultant servicing the creative industry and start-up world. Specialised in conceptual creative: Creative Directors, Art Directors, Copywriters.RedSofa Berlin was launched in 2015.As part of the rapidly expanding RedSofa family, we were determined to create a European Creative Recruitment Hub with a real difference. In other words, do a better job than the competition and have fun at the same time.Well, years on we're helping and placing more people than we ever thought possible and having more fun than we ever imagined.Our philosophy is blindingly simple: only hire the very best consultants and then watch them and the business flourish. Of course, there are other elements to our success, passion, creativity and the building of long-term relationships: but working with the very best people will always be at the core of our being.We now cover almost every area in our sector, ranging from junior designers to global CEOs. Our expertise in most areas is now being regarded as almost unequaled.

I am working specifically on a project called 'Right By Her', that contrasts the rights versus realities of young women and girls across Africa. There are four key rights areas that we are focusing on: gender-based violence, HIV and AIDS, harmful practices (FGM and child marriage) and sexual and reproductive health. I manage and consult the 8 global partners who run the project, advising them on the communications strategy and supporting them with the production of communications materials.I am also fully responsible for:- Social media advertising - creating and running social media ads. - Blogging - sourcing and writing editorial content- Social media schedule - Instagram, Facebook and Twiiter. - CRM - writing and planning the newsletters for the project. - Managing freelancers and agencies in creating assets for the project. - Monthly reporting on the projects.

I have been doing some casual writing a range of organisations, mainly with a focus on social impact. Below you can find the links to some of my articles:https://impacthub.net/what-the-alpbach-forum-taught-impact-hub-about-building-businesses-of-the-future/https://www.tbd.community/en/a/4-biggest-csr-trends-2018https://www.tbd.community/en/a/rethinking-traditional-employment-modelshttps://www.tbd.community/en/a/csr-guidehttps://www.tbd.community/en/a/overcoming-millennial-loyalty-challengehttps://www.tbd.community/en/a/changing-careers-profit-nonprofit-sectorhttps://www.tbd.community/en/a/women-in-leadership

The Goodwins is an Advertising Agency that is focuses on Advertising for good. I worked here for 6 months, consulting on what the concept of 'good' means for this agency and helping to establish a vision and a set of core values and guiding principles for the agency. I also assisted with establishing the project management, account management and finance management processes for the agency, as well assisting as an Account Director for their first clients.

Ogilvy & Mather is a Global Creative Agency. I moved here to improve my skills the digital area, as my focus at DDB was very much traditional media - TV and print. My main client is Coca-Cola Western Europe and my role includes:- For the first year in this role, I was working on Coke TV, a branded YouTube channel. I roled it out from 3 markets to 7 markets across Western Europe, working very closely with a production company (Endemol Shine Beyond) to develop the creative, ensure we kept to budget and to the brand's values and guidelines. - My work includes receiving regular briefs for other Europe-wide campaigns from Coca-Cola and managing the dissemination and understanding of the brief across the strategic and creative departments. From this point, I work on developing the strategy and concept, constantly discussing ideas internally and externally to ensure the outcome met the client's needs and achieved the objectives of the campaign. - Many of our projects are multi-channel and we act as the lead agency of up to 10 agencies across Europe. This includes managing the different agencies week-to-week throughout the lifetime of the campaign development, and ensuring that everyone is up to date with the status-quo. This requires a lot of organisation and communication skills. We are also often working to incredibly tight timelines, which is challenging as well. - Managing the production of a diverse range of assets - from social media asset calendars, to TVC's, to OOH, to DOOH to banners. This is often to very tight timelines and to very specific budgets. My role is also to manage suppliers to deliver to time and to the quality that we need. - Managing a team of Junior Account Managers. - Managing 7 figure budgets.

DDB is a Global Creative Agency. I made the move to Berlin to join the Client Services team. I ran the Sony Europe account, specifically delivering the German Sony Alpha 600 camera campaign, and the Global Sony Bravia campaign for two years. My role included:- Receiving a brief from Sony and managing the dissemination and understanding of the brief across the strategic and creative departments. From this point, I worked on developing the concept, constantly discussing ideas internally and externally to ensure the outcome met the client's needs and achieved the objectives of the campaign. - Managing the production of TVC's and print for the agency and ensuring the right processes, timings and budgets were kept to and that the client understood what was going on at all times. - Creating project management processes to ensure that the project was delivered to time and to budget, with all parties understanding the process. - Part of my role includes new business pitches - it is indeed through a new business pitch that we won and retained the Sony account. - Managing a team of Junior Account Managers. - Managing 7 figure budgets.

The Ideas Foundation works to identify and nurture creatively-gifted young people who are not thriving in the education system and increase diversity in the creative industries. My role included:- I worked very closely with Robin Wight, the founder of the charity, on fundraising. This included regular presentations to a range of potential and existing stakeholders, including CEO's and Marketing Directors of companies like Barclays, e-on and McDonalds, as well as influential government ministers. - I continued my work delivering the Marketing and Communications plan established in my role as Programme Manager in the organisation. This included CRM, social media and quarterly events for our networks of brands, creative agencies and schools and young people. - I also led a pro-bono organisation rebrand and a re-launch of the website. To reduce budget, I created the content and the wireframes personally. - To deliver on the charity's objective to nurture creatively gifted young people, I created and launched a project called 'The Ladder' for those that we identified as creatively gifted on the 'I am Creative' project. We held regular sessions whereby we would hold workshops with creative professionals to develop their creativity and skills. - I ran the Youth Advisory Board for the charity, which consisted of 12-15 young people. I held regular developmental sessions at agencies across London, and set up personal development plans for each member.

The Ideas Foundation works to identify and nurture creatively-gifted young people who are not thriving in the education system and increase diversity in the creative industries. My role included:- Finding a new business model for the charity. At the time I took this role, the government funding that the charity normally relied on was cut. This meant we had to look to an alternative model for a sustainable future. Based on this, I developed the I Am Creative project (www.iamcreative.org.uk). This project took briefs from big brands into schools across the UK. We would run projects with professionals from the creative industries and in the end, the students would pitch their ideas to the brand. It gave students an idea of the working world, as well as injecting some creativity into the school curriculum. - I did a lot of work on the organisation's Communications and Marketing, creating (and implementing) a 1 and 3 year plan plan for our various networks. These included: Brands (who would give us briefs as part of the I Am Creative project), Creative professionals, Our network of advertising agencies, many of whom were funders, and the schools and young people we worked with. The plan included CSR, events (organised by myself and my team), social media and a new website. - I worked intensively on the charity's ambition to increase Diversity in in the creative industries, to include launching a film at the IPA with speakers including Magnus Djaba, Trevor Beattie, Sir John Hegarty, Robin Wight CVO and Nicola Mendelsohn.- I managed a team of Project Delivery staff to assist in delivery of I Am Creative.

I was fundamental in setting up plotr - a Downing Street commissioned website that aims to inspire and guide young people from the ages of 11 to 24 into the right job. My role here was:- Work on the initial proposals for the concept, creating a sustainable model that could achieve the ambition of Downing Street as closely and efficiently as possible. This phase included holding a workshop at 10 Downing Street for leaders in digital communication. - From there, I worked one day a week on the plotr team to engage young people in the development of plotr. This included creating an online panel of 200 young people, who we would use to bounce ideas off. They were incentivised with merchandise and experience from our funders. - My role also included Business Development. I did a lot of work with my Partnership colleagues to pitch the idea to brands so they would invest in a 'job page' on the site. - I worked managing the agency on the branding of plotr. - I worked organising a launch event for companies to sell the concept to them at Number 11 Downing Street.

After working as a Digital Content Executive for a reasonable period of time, I was offered the role of Marketing Executive. I saw this as an opportunity to broaden my Marketing skills and cultivate my creative skills in a Marketing context. My role includes:Managing and producing marketing materials for v’s regional network of 107 teams. Ensuring that the regional network has uniform messaging and branding. Organising the vinspired National Awards 2010, v’s annual volunteer recognition event, in terms of marketing. This includes looking after invitations, certificates, trophies, branding at the event and more. Creating and administering an online platform for schoolchildren to learn about volunteering.Managing the production of various promotional films about v, including writing the scripts. Coordinating the capture of digital content at v’s Summer of Give campaign, which toured the country’s top Music Festivals this summer, and ensuring it is used to its full potential as a marketing tool.Coordinating and producing v’s communications to its various networks, to include stakeholders and 100,000 16-25 year olds.

This job taught me a lot about Digital Marketing, web content, CRM and social networking as a company. My job included the following:Managing the written, photo and video content on www.vinspired.com. This included writing articles, taking and sourcing pictures, making videos and writing a weekly blog. Project managing a variety of Digital Marketing Campaigns, to include www.favourfarm.co.uk, which was nominated for a Revolution Award 2010.Setting up and managing a CRM strategy for v’s various networks, to include stakeholders, v’s funded network and v’s database of 100,000 16-25 year olds. Setting up and managing v’s social network pages on Facebook, Twitter, Flickr and YouTube.

I spent 3 months with the BBC as a creative trainee. I worked in three different departments for a month each. I spent the first month wth BBC Blast developing and producing a fashion workshop for 13-19 year olds. I spent the next month with BBC Radio 1 as a Unit Assistant, which involved editing sound packages, interviewing, copywriting and researching for The Sunday Surgery. The final month was spent with the BBC Switch web team. I spent my time here researching and producing web content, both written and interactive.