Marketing Director - Management Consulting | B2B Marketing Strategy
Sydney, New South Wales, Au
Directed the company's marketing strategy, built and lead a remote global team, advised clients on international market entry, and designed and implemented consulting products and projects.Achievements include:• Built two accelerator programs that turned the company’s intellectual property into marketable, standardized coaching and consulting products. Designed program architecture, branding, and website, built a client portal, designed and delivered course content. • Recruited, managed and led a global remote team, including a global network of consultants and subject matter experts. Facilitated company strategic and operational planning meetings on a daily, weekly, quarterly, and annual basis to drive team alignment with business goals.• Designed and implemented global marketing campaigns to generate leads and recruit clients for company marketing initiatives.• Managed international consulting projects for clients in the United Arab Emirates, China, Indonesia and Saudi Arabia.• Led a business development campaign to the China International Fair for Investment and Trade (CIFIT) in Xiamen, generating leads and developing strategic partnerships for the company and its clients.• Nurtured strategic partnerships with organisations that created value for the company and its clients looking to expand into international markets.