In April of 2022, I took on the role of Creative Conceptual Brand Strategist at Opportunus Creative Consultancy, based in their head office at Newton-le-Willows. After five months in this role I was elevated to the role of Head of Content at the agency, giving me the perfect opportunity to merge high-level strategic thinking with my creative experience. Since joining Opportunus, I have been responsible for the development and execution of major brand proposition rejuvenations for a number of our key accounts. These projects have required me to be solely responsible for the creation of new brand propositions, verbal identities and subsequent content strategies and retainer work. One of these clients is the multi-billion pound freight haulier, Freightliner. The role regularly requires me to work closely with client stakeholders a C-suite level to run my own framework of discovery sessions, persona mapping and insights workshops, enabling the agency to extract what we need to enhance our clients' market opportunity. I am also in the process of growing a small team of copywriters and have been able to hone my leadership skills during my time at Opportunus so far. As of early 2023, I am currently working to develop content strategy plans for a number of the agency’s most significant accounts, working very closely with stakeholders, whom I'm always able to easily build strong rapports with. I am more than capable and comfortable when it comes to the client-facing aspect of my role, as well as being a confident presenter. I’ve proved myself quickly at Opportunus to be a hands-on member of the team, always bringing bags of enthusiasm and positivity to the office each day, especially in the face of any challenges a project might run up against.

In 2021, I was approached to join the team at the multi-award-winning B2B creative agency, Don’t be Shy. I worked as a Senior Writer and Strategist on various major accounts including TalkTalk Business, Uber for Business, Figma, Together Finance and leading SaaS and data company, Arcadis Gen. During my time at Don’t be Shy, the agency won the Small Agency of the Year accolade at The Drum awards, highlighting the amazing quality of work we produced. In this role, I was involved in every stage from ignition meetings and pitch work, right through to strategy, detailed planning, content and persona mapping workshops and then executing final creative outputs across a huge variety of formats, for a range of clients and industries. My time at Don’t be Shy allowed me to gain rich experience in the B2B creative landscape and a chance to bring together both creative and strategic thinking to develop content-led, digital marketing strategies that promised to engage at every stage of the journey.In terms of the scope of my day-to-day tasks, I was required to work on creating everything from high-level campaign ideas to developing detailed content strategies, as well as writing long and short-form reads - you name it! I’m as comfortable writing a whitepaper as I am writing a motion video script and everything in between.

From June 2019 to August 2021 I held the position of Lead Marketing Copywriter/Online Editor at Liverpool John Moores University. The main objective of my role was to develop engaging concepts and recruitment campaigns to showcase the University’s ethos and ambitions, enhance corporate reputation and promote courses, services, events and facilities. Other aspects of the rule included:- Writing engaging, creative, shareable marketing content aimed at LJMU’s key stakeholders, including prospective students, prospective staff, alumni, researchers, friends, supporters, and the general public- Working with fellow members of the Marketing Services team to advise and support the development of web and digital content. Plus, supporting wider strategic objectives and providing professional, engaging copywriting and editing services to faculties/schools and departments across the University- Driving creative brainstorms and ideation sessions with the rest of the Marketing Services team, to generate ideas to develop and maintain an engaging corporate web presence- Meticulous proofing and fact-checking- To write creative assets for a range of online platforms including on-page website content, blogs, newsletters, articles, social media content, and recruitment campaigns (both online and print) and assisting with the creation of the University's yearly prospectus- To set targets for digital campaigns and to monitor success against these targets- To use the content management system to add content to the website and to work with colleagues to build engaging pages, with clear calls to action- To proactively develop content for social networking platforms including Instagram, Facebook, Twitter, and LinkedIn

From January 2017 until July 2019 I held the position of Creative Copywriter at the multi-award-winning digital marketing and employer brand agency, Ph Creative. Based in their Liverpool head office, I was one half of the Creative Content department, playing a pivotal role in the dynamic studio team. My time at Ph gave me a wealth of experience and exposure to the world of digital marketing, as well as allowed me to further advance my experience as a copywriter - especially when it came to learning the importance of strategic and creative thinking. This role enabled me to harness my written capabilities to engage audiences for a large number of high-profile clients. I was also given the opportunity to take creative lead on a large number of crucial campaigns and employer brand propositions during my time at Ph. Day to day I was involved heavily in the creation of copy, content strategies, major campaigns and the development of employer brand proposition projects for the likes of Virgin Media, BT, RBS Bank, Visa, Matthew Clark, Mars, Argos, Nationwide, Ladbrokes, Dulux, Continental Tyres, Vodafone, American Airlines and many more revered clients. During my time at Ph, I also took on the additional role of ‘Ph Culture Leader’. This involved me putting together a calendar of social and team-building events for the agency, as well as ensuring the Ph team was working to actively demonstrate the company’s strong brand values daily. I received extremely positive feedback from both my peers and line managers for my creativity and enthusiasm around the office within this role.

During my time at Leeds Beckett University, I was also working hard alongside my studies to secure a role in a creative marketing agency, with the aim of heading straight into a copywriting post after graduation. While still studying, I was offered the only internship spot available at the award-winning digital marketing and design agency, Delete (now known as UNRVLD).For over two years I held the position of Creative Copywriter, based in their Leeds head office. After securing a full-time permanent contract with them after completing my internship and graduating, I was thrown into the deep and given the role of Copy and Content Executive (the only content writing role within the agency at the time). As the agency, up to this point, had only ever specialising in visual rebranding and website design, I was single-handedly responsible for the planning and execution of various content briefs for a varied portfolio of clients, as UNRVLD began to build my skillset into their service offering. My role here gave me a baptism of fire in terms of entering the creative agency world and I instantly found a love for the industry and agency life. Client-wise, my time at UNRVLD also allowed me to work on some excellent projects at such a green stage of my career. I was able to produce standout content and campaign work for the likes of Leeds Beckett University, University of Essex, Carluccio's, Sequence Homes, Rackspace, Southampton FC, Red Bull, Manheim Automotive, Expedia, Just Eat and IAMS - to name but a few.In 2016 the Delete brand underwent a complete overhaul and redesign, including copy rejuvenation with a new tone of voice and identity for the company going forward, which I played a pivotal role in shaping alongside my Creative Director.