Jen Taylor

Jen Taylor Email and Phone Number

Director, AI Strategy and Integration @ Capacity Interactive
Washington, DC, US
Jen Taylor's Location
Washington DC-Baltimore Area, United States
About Jen Taylor

Strategic marketer with 15+ years of experience in client/account management, marketing, and media within fast-paced, deadline-driven environments. Proven track record of leading high-performance teams to successfully activate owned, earned, and paid channels, driving growth. Deeply passionate about the customer journey, highly data-driven, and relentlessly focused on ROI. A visionary thinker with the ability to balance big-picture strategy with meticulous execution.Growth Marketing. Performance Marketing. Demand Generation. Marketing Strategy. Revenue Growth. Marketing Budget. Content Marketing. Product Marketing. Lifecycle Marketing. Customer Acquisition. Customer Retention. SEO. SEM. CLV. ROI. Email Marketing. Paid Media. Social Media. Budget Management. Strategic Marketing. Digital Marketing. Integrated Marketing. Partnerships. Campaign Management. Audience Development. App Growth. Mobile Marketing. Push Notifications. App Store Optimization. B2C Email. CRM. Flexible. Innovative. Collaborative. Analytical. Adaptable. Committed. Confident. Organized. Data-Driven.

Jen Taylor's Current Company Details
Capacity Interactive

Capacity Interactive

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Director, AI Strategy and Integration
Washington, DC, US
Website:
aenetworks.com
Employees:
2342
Jen Taylor Work Experience Details
  • Capacity Interactive
    Director, Ai Strategy And Integration
    Capacity Interactive
    Washington, Dc, Us
    View
  • A+E Networks
    Vice President, Platform Marketing
    A+E Networks May 2022 - Present
    Greater New York City Area
    Drove growth in A+E’s D2C digital businesses by acquiring and retaining DTC SVOD subscribers (customer acquisition / customer retention) and expanding the A&E, HISTORY, and Lifetime viewer base leveraging owned, earned, and paid marketing strategies.Focus on audience growth, app growth, mobile marketing, CTV marketing, lifecycle marketing, email marketing, push notifications, partner marketing, app store optimization, social media, brand positioning, paid media, SEO/SEM, ABM, digital video house ads, budgeting, team management, customer experience.
    View
  • A+E Networks
    Vice President, Growth Marketing
    A+E Networks Feb 2020 - May 2022
    View
  • A+E Networks
    Senior Director, Digital Marketing
    A+E Networks Sep 2016 - Feb 2020
    View
  • A+E Networks
    Director, Digital Audience Development
    A+E Networks Jun 2014 - Sep 2016
    View
  • A+E Networks
    Senior Manager, Digital Audience Development
    A+E Networks Apr 2013 - Jun 2014
    View
  • Aka Advertising
    Digital Account Supervisor
    Aka Advertising May 2011 - Apr 2013
    Managed over 30 client accounts and led a team of 7 digital specialists in digital media planning and buying (SEM/online advertising), website implementations, and social media strategy (paid/organic).Focus on: account management, team management, social media, paid media, budget management, digital advertising. website implementation, website optimization, customer experience.
    View
  • Arielle Tepper Productions
    Marketing Manager
    Arielle Tepper Productions Apr 2008 - May 2011
    Executed marketing campaigns across digital, outdoor, and print media, managed a website redesign, and launched targeted online ads, leading to record sales for three festivals and a 600% increase in group sales.Focus on: paid media, branding, brand positioning, online advertising, outdoor media, website implementation, B2C marketing, ticket sales, customer experience.
    View
  • Signature Theatre Company
    Marketing Associate
    Signature Theatre Company Jan 2007 - Apr 2008
    Executed marketing strategies for two shows and led a subscription campaign that sold out, optimized e-newsletter engagement by 10%, and launched social media handles.
    View

Jen Taylor Education Details

Frequently Asked Questions about Jen Taylor

What company does Jen Taylor work for?

Jen Taylor works for Capacity Interactive

What is Jen Taylor's role at the current company?

Jen Taylor's current role is Director, AI Strategy and Integration.

What schools did Jen Taylor attend?

Jen Taylor attended Muhlenberg College, Goldsmiths College, U. Of London.

Who are Jen Taylor's colleagues?

Jen Taylor's colleagues are Sujin Kim, Seth Horwitz, Eleisha Gorman, Sabine Gerdts, Joe Brown, Benjamin Detweiler, Roland Molinere.

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