Jen Adams Email and Phone Number

• Manages global team and agency to build outbound/email plans via Salesforce MCAE Lightning to reach customers across customer segments and adopt AI tools to increase open rates by 56% and click-through rates by 3x for previously low-performing projects • Streamlined full-funnel campaign for executive-level customers through targeted media executions with results going beyond thought leadership providing 7x return on investment, 89% new contact generation, and opportunity creation. • Advocated for the creation of a cross-functional Global Search Council which I lead and has resulted in 8% increased ROI and strategic alignment of budgets (65% of the overall marketing budget) and results across SEO, SEM, web, and BUs. • Responsible for customer promotion of flagship customer event, NI Connect, resulting in surpassing attendance goals and opportunity generation for 2023 and 2024. • Created the operational infrastructure to align email plans to business-level goals and further measure the impact that each communication has for customers resulting in more opportunities to automate and optimize customer communications pre- and post-sales

• Lead and grow global paid media strategy, increasing working budget 4x• Developed the first ever forecasting for advertising return/ROI/ROAS and exceeded goals by growing revenue from paid media 174% from 2020 to 2021, generating contact sales inquiries and High Value Engagements that are more likely to lead to offline sales • Hands-on development of paid media partnerships for re-branding 40-year-old company resulting in 53% growth in unaided recall and 20% growth in social followers• Drive transactional/e-commerce business with measurable contribution to online bookings – 13x ROI for paid search campaign in H1 2021• Create pipeline through generation of new contacts at top tier accounts – Layered approach with industry and ABM targeting with customized message across customer journey and meeting the customer where they are • Manage globally distributed internal team and agency partner(s). Spearheaded and organized effort to streamline agency partners, from RFP to agency selection and onboarding • Restructured finance process to better align forecasted spending, pay vendors more quickly and utilizebudget within <1% of plan, even with strict quarterly budgets that cannot roll over• Modeled new marketing approach to align to customer needs including omnichannel orchestration of marketing automation, ABM tactics, paid media, social, and PR/earned media

Clients include: Commerce Bank, Baylor College of Medicine, Belize Tourism Board, MN State Lottery, Alzheimer’s Association, Phillips Distilling/UV Vodka, KraftMaid Cabinetry, & new businessLed development of community definition and cross-platform connection strategies including digital, social and traditional media (print, broadcast, OOH) to build awareness and/or generate leads. Built social media communities, oversaw campaign implementation and optimizations and directed media plan negations where results exceeded sales goals (3x record years for MN State Lottery and achieved goal of 1 million cases for UV Vodka). Cultivated strong relationships with internal team, all levels of client contacts and the media sales rep communities resulting in stronger, more integrated media plans

Clients include: Chinet, Prairie Organic Vodka,Thrivent Financial for Lutherans, Country Inns & Suites, Basilica Block Party, NSF International, Ely MN Tourism, Supervalu, Bauer Hockey & new businessProduced and conducted in-depth competitive analyses, helped develop measurable objectives and worked with cross discipline teams for clients and new business prospects. Analyzed research and audience data to use in media plan negotiations and develop efficient and engaging touch points with key brand communities

Clients include: Lincoln Financial, Marvin Windows & Doors, Cargill, Syngenta, & L.L. BeanProvided support to national and local broadcast buying team by developing/issuing orders, reconciling schedules and negotiating makegoods with broadcast partners.

Aided in media plan development and execution across multiple clients and provided support for media and account teams. Responsible for plan stewardship and monitoring of proof of performance for all brands.