I am a Global Liv Product Marketing Associate Manager at Giant Group, a leading bicycle manufacturer and retailer. With over eleven years of experience in marketing and promoting Liv-branded bicycles and technologies, I have developed a deep understanding of the needs, preferences, and aspirations of women cyclists around the world.My core competencies include creating and executing digital campaigns, building and enhancing brand identity and awareness, developing and managing athlete and influencer programs, establishing and maintaining global business relations, conducting strategic market analysis, activating and engaging event audiences, and collaborating with cross-functional teams. In my previous and current roles, I have achieved impressive results such as increasing Liv sales, digital presence, and press placements, as well as expanding and nurturing a network of 140 athletes, ambassadors, and influencers. My mission is to inspire and empower women in the cycling community by illuminating the unique features and benefits of our products. I am always eager to learn, innovate, and connect with the cycling enthusiasts and stakeholders around the world.