Jen Audia Email & Phone Number

California, United States

United States

Excited to step into my new role as Global Liv Product Marketing Associate Manager, where I'll be shaping bike marketing strategies and illuminating our products' unique features to inspire and empower women in the cycling community.

Newbury Park, Ca

Conceptualize, lead, manage, implement and oversee global programs to market and promote Liv-branded bicycles and technologies as well as integrated Brand, Gear and Campaign stories. Act as the Voice of the Consumer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—consumer engagement with the product, throughout their lifecycle (pre-adoption, post adoption/purchase, and post-engagement brand loyalty).

Newbury Park, Ca

Responsible for marketing budget which is comprised of Digital Advertising, PR, Event Marketing, and Athlete/Ambassador/Influencer Marketing. Developed and executed digital marketing calendar, quarterly ad campaigns, social media content and PR strategy to drive sales and increase brand awareness. Played a vital role in Giant’s ecommerce business roll out, and continue to work with the Ecomm Team to refine and drive Liv business growth through strategic marketing campaigns and website optimization. Managed the planning, implementation and evaluation of ambassador, influencer and partnership relationships.

Based On East Coast

Scheduled, promoted and taught cycling related clinics and skill sessions along with demos events of Liv Cycling performance road, mountain and cyclocross bikes. Maintained a fleet of 23 bicycles and traveled the East Coast and Midwest in a Sprinter. Assisted retailers in developing their women's cycling market through educating, merchandising and marketing.

East Longmeadow, Ma

In store sales of cycling and ski equipment. Processed warranties and placed equipment orders. Light repairs on bicycles. Developed and managed Competitive Edge Cycling Team. Promoted Blandford Beer Crosss race in 2012. Lead women's group road ride. Assisted in Winter, Spring, Summer and Fall apparel buy for 2 retail locations.

Managed custom design clients and distribution of Holyoke Paper. Performed all prepress and postpress duties including making photopolymer plates, cutting paper and shipping.