Jen Bayford

Jen Bayford Email and Phone Number

Marketing Strategy & Brand Development Specialist | Outsourced Marketing Direction | Co-founder of Growth Animals Marketing @ Growth Animals Marketing | B Corp
Jen Bayford's Location
East Preston, England, United Kingdom, United Kingdom
Jen Bayford's Contact Details

Jen Bayford work email

Jen Bayford personal email

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About Jen Bayford

I'm a brilliant strategic marketer and developer of strong brands! Since graduating with a marketing degree in 2004, I've been lucky to have learned from great people, been given fantastic opportunities and gained loads of in-house experience marketing brands like The Body Shop, Issey Miyake and Goodwood. I now have my own marketing company that I created with my co-founder Chris Thornhill in 2020, and have the pleasure of working with SMEs with the missing bandwidth to think strategically about their brand and marketing to strengthen their brand and marketing plans. Specialists in Marketing Strategy, Brand Development, and Outsourced Marketing Direction, we help SMEs step up their marketing by providing that missing bandwidth. We’ll design your marketing around the fewer, bigger, better activities that move the needle, to help you and your team get focused, feel energised and flourish.But how did we get here? In March 2020, my boss Chris put me on furlough. I was marketing the motorsport events at Goodwood, which didn't need much marketing during the pandemic! But he also asked me to consult for the charity he is on the board of trustees for, Dementia Support. They needed their marketing strategy developed to adapt to the pandemic situation. So, I did my first marketing consultancy work pro-bono for the charity and loved it. I was so excited to be able to apply what I'd learned from planning the marketing of bigger brands, to help SMEs take flight. This is when we had our ah-ha moment, and Chris (then boss) became my business partner as our marketing agency, Growth Animals, was born.Now, four years on we’re the B Corp marketing agency based on the South Coast that LOVES to help businesses expand their marketing capacity and thrive. As seasoned brand and marketing strategy experts, we are in our element when working with our clients to unlock their brands’ potential. For SMEs, we can help you to harness the power of your brand and create a powerful marketing strategy that creates real growth for your business. Check out how we do it on our website: growthanimals.com/growth-animals-how-we-work/Ready to grow? We're ready too!jen@growthanimals.com07747127740growthanimals.com

Jen Bayford's Current Company Details
Growth Animals Marketing | B Corp

Growth Animals Marketing | B Corp

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Marketing Strategy & Brand Development Specialist | Outsourced Marketing Direction | Co-founder of Growth Animals Marketing
Employees:
3
Jen Bayford Work Experience Details
  • Growth Animals Marketing | B Corp
    Co-Founder
    Growth Animals Marketing | B Corp Sep 2020 - Present
    United Kingdom
    Long-term, sustainable growth is not pie in the sky, (though it might feel like it sometimes!) Growth Animals bring our vast marketing experience from some of the world’s best-loved brands to help businesses take flight.I use my years of strategic marketing experience, gained at some of the world's favourite brands, like The Body Shop, Issey Miyake and The Goodwood Estate, to partner with clients, driving the development and implementation of their marketing and brand strategy. What we do:Crafting plans - As strategic marketing partners, we blend our decades of experience with your in-house know how, to cunningly craft ethical marketing strategies that maximise profits.Building brands - As fractional CMOs, we provide a clear flight path and expert guidance to move your business through the stages of its evolution.Delivering growth - Guiding our herd of trusted implementation partners, we deliver high-quality creative and technical marketing that exceeds projected KPIs.Growth Animals's services include marketing and brand strategy, branding and graphic design, digital marketing, sustainable web design and content and communications strategy.
  • Little Lifesavers
    Trustee
    Little Lifesavers Apr 2022 - May 2023
    West Sussex, England, United Kingdom
  • The Goodwood Group
    Senior Marketing Manager - Members’ Meeting, Revival & Goodwood Road Racing Club
    The Goodwood Group Mar 2018 - Aug 2020
    Chichester, West Sussex, United Kingdom
    In addition to the existing responsibility of Revival and Members' Meeting, instrumental role in the strategic expansion of the long-established Goodwood Road Racing Club (GRRC), including new brand extension membership tier, acquiring >10k customers in it's first 18 months, with 75-85% retention. Plus, a rebrand of the Club in 2018, supporting the 95% retention rate of the established membership tier.
  • The Goodwood Group
    Marketing Manager - Members' Meeting And Revival
    The Goodwood Group Apr 2016 - Mar 2018
    Chichester, West Sussex, United Kingdom
    Responsible for developing and delivering marketing strategies for the growth of key headline events: Goodwood Revival, a more mature brand, and Members’ Meeting, a younger event.Despite its early success, the weather at the 2018 Members' Meeting threatened to have a direct affect on customer retention and customer experience for the 2019 event, so a proud achievement was successfully influencing a game-changing business decision to make significant strategic changes to the event, resulting in achieving admission sales of +£47k over budget.After several years of sell-out success, the 2018 Revival ticket sales curve started to show an unexpected downward trend, directly affected by poor year on year customer retention. Conversely, seeing momentum with new visitors and keen to ensure sell-out, a career highlight was turning around the trend, recruiting more of the customer profile the brand was acquiring. Successfully attracting a significant number of new visitors and raising brand awareness in a short space of time (general population +1%, casual motorsport fans +2%).
  • Kenneth Green Associates
    Senior Brand Manager - Fragrance (Beaute Prestige International Brands)
    Kenneth Green Associates Feb 2013 - Apr 2016
    Weybridge, England, United Kingdom
    Responsible for the brand image, growth and profitability of BPI fragrance brands: Narciso Rodriguez, Elie Saab, Alaia Paris and Issey Miyake, within the UK market. Undertaking relaunch of Issey Miyake fragrance, to boost market share of this well established brand in a competitive, crowded market. Resulting in growing market share and ranking by +0.5% and +5 places respectively. Lead role on the launch of the new brand ALAIA Paris to market, from the initial forecasting in October 2014, to the in-store and online execution in August 2015 with 100% sell in vs plan. Initiating and driving momentum activities, having led the launch of new brand Elie Saab to market in 2011, with sales of +20% vs target in its first year.
  • Kenneth Green Associates
    Brand Manager - Skincare And Colour (La Prairie)
    Kenneth Green Associates Feb 2008 - Mar 2013
    Weybridge, England, United Kingdom
  • The Body Shop
    Retail Event Planner (Uk Region)
    The Body Shop Apr 2006 - Feb 2008
    Littlehampton, England, United Kingdom
  • Virgin
    Marketing Assistant (Virgin Cosmetics)
    Virgin May 2004 - Apr 2006
    Tangmere, England, United Kingdom
  • Sussex County Cricket Club
    Marketing Assistant
    Sussex County Cricket Club Jun 2002 - Aug 2003
    Hove

Jen Bayford Education Details

Frequently Asked Questions about Jen Bayford

What company does Jen Bayford work for?

Jen Bayford works for Growth Animals Marketing | B Corp

What is Jen Bayford's role at the current company?

Jen Bayford's current role is Marketing Strategy & Brand Development Specialist | Outsourced Marketing Direction | Co-founder of Growth Animals Marketing.

What is Jen Bayford's email address?

Jen Bayford's email address is je****@****als.com

What schools did Jen Bayford attend?

Jen Bayford attended Bournemouth University, Marketing Week Mini Mba With Mark Ritson.

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