Jennifer Bentley

Jennifer Bentley Email and Phone Number

Senior Vice President Global Marketing at Optibus @ Optibus
Jennifer Bentley's Location
Greater Toronto Area, Canada, Canada, Canada
Jennifer Bentley's Contact Details

Jennifer Bentley work email

Jennifer Bentley personal email

n/a
About Jennifer Bentley

Senior marketing strategy and business development executive with 15+ years of expertise developing and implementing successful, integrated strategic marketing and business development plans for B2B software companies in North America, Europe, the UK and APAC focused on building awareness, lead generation and pipeline to achieve business results. A true growth hacker, hands-on, metrics-driven leader with proven expertise building and executing strategies for direct, indirect and partner organizations targeting all market segments across all industry verticals. Able to roll up sleeves and provide strategic and tactical value in all aspects of the marketing mix (content marketing, lead qualification and nurturing, digital marketing, public relations, analyst relations, trade show and event management, product marketing, sales tool creation, web property and related marketing campaign management). In addition, I have a proven track record of building and managing an Inside Sales/Business Development organization focused on lead qualification, lead nurturing and ultimately generating qualified "pipeline" opportunities for existing, direct and indirect sales and partner channels to drive revenue and market share.Specialties: FinTech, Quality Management, Regulatory Management, EMR/EHR, SaaS, Requirements Definition and Management (RDM), Corporate Performance Management (CPM), Business Intelligence (BI) , EDI and Electronic Commerce, Network and VoIP security, Enterprise Resource Planning (ERP)

Jennifer Bentley's Current Company Details
Optibus

Optibus

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Senior Vice President Global Marketing at Optibus
Jennifer Bentley Work Experience Details
  • Optibus
    Senior Vice President
    Optibus Jan 2024 - Present
    New York, Ny, Us
    SLT member with global responsibility for GTM marketing and employer branding for 400 employee company in 28 countries focused on expanding within existing markets and opening new ones with laser focus on demand generation, pipeline creation and customer expansion.
  • Optibus
    Vice President Global Marketing
    Optibus Aug 2021 - Jan 2024
    New York, Ny, Us
    As VP Global Marketing I am responsible for generating awareness, interest, opportunities and pipeline for the Optibus platform in current and emerging markets.
  • Veeva Systems
    Vice President Global Marketing
    Veeva Systems Mar 2018 - Aug 2021
    Pleasanton, Ca, Us
    Responsible for helping to build awareness, interest and adoption of Veeva's market-leading cloud applications for Quality, Regulatory and Product Claims Management in the Consumer Products and Chemical markets using a wide range of marketing strategies and best practices both online and offline and across multiple channels and geographies.
  • Gtm 360
    Founder
    Gtm 360 Jan 2014 - Mar 2018
    GTM 360 is a consulting firm exclusively focused on optimizing the "go-to-market" (GTM) strategies of B2B software and services companies. Expertise is focused on four key areas: Corporate Strategy, Content/Digital Marketing, Product Marketing and Sales/Marketing Integration including lead generation, nurturing and pipeline building.Examples of some of our services include:- Defining, developing and managing the implementation of demand centric corporate marketing strategies- Creating closed loop lead from Marketing to Sales including Sales and Marketing including end-to-end monitoring and reporting- Marketing SWOT analysis and talent development- Marketing campaign and content review and refinement- Marketing automation platform and database optimization- SEO/SEM/Web optimization- Lead qualification, nurturing and opportunity development- Partner relationship management
  • Blueprint Software Systems
    Chief Marketing Officer
    Blueprint Software Systems Aug 2012 - Dec 2013
    Toronto, On, Ca
    Global responsibility for development and execution of Blueprint's marketing strategy and execution; lead qualification, nurturing, opportunity creation and pipeline add. Areas of focus include all aspects of marketing "click to close" process including campaign development, lead generation, qualification, and opportunity creation, digital marketing and web optimization,messaging, positioning, corporate marketing, analyst and public relations, product marketing, and customer and community management.
  • Longview Solutions/Exact Software
    Vice President Of Marketing And Business Development
    Longview Solutions/Exact Software Apr 2006 - Jul 2012
    Markham, On, Ca
    Global responsibility for the development and execution of Longview’s corporate marketing strategy and managing Longview’s global partner community to build an extended network of complementary partner organizations. Highlights: Brand consolidation and corporate repositioning of corporate brand. Transformation from marketing services mindset to ROI driven, demand generation marketing team. Creation of an Inside Sales organization to qualify, nurture and convert leads into sales opportunities.
  • Borderware
    Vice President Global Marketing
    Borderware Aug 2004 - Apr 2006
    Ca
    Global responsibility for building and executing marketing plans for direct and indirect sales channels in North America, Europe, UK and APAC. Highlights include: Launch of Reseller Portal, complete refresh of brand identity, 2 successful product launches and creation of a Thought Leadership team to promote company vision.
  • Borderware
    Vice President Marketing
    Borderware 2004 - 2006
    Ca
  • Transora
    Vice President Marketing
    Transora Jun 2002 - Jun 2004
    Responsible for the strategic development and implementation of a global marketing strategy to help package and promote Transora’s data synchronization offering. Highlights include: official launch of the Transora Data Synchronization Network, development of a corporate web presence, development and execution of targeted industry initiatives and the strengthening of partnerships with key industry associations such as the GMA and UCC.
  • Kewill Systems Plc
    Director Of Marketing
    Kewill Systems Plc Apr 2000 - Oct 2001
    Manchester, Greater Manchester, Gb
    Responsible for all aspects of marketing strategy, planning and execution including demand creation, sales tools development, event management, marketing programs and reseller initiatives. Highlights include: creation of strategy to integrate Kewill’s reseller network into the direct sales organizations following the acquisition of the channel, creation and implementation of a multi-product marketing strategy, revitalization of Kewill’s web presence, and assistance with Kewill’s IR activities including corporate and financial releases.
  • Platform Computing
    Marketing Program Manager
    Platform Computing Apr 1998 - Apr 2000
    Armonk, New York, Ny, Us
    Responsible for working with Platform's strategic, technology and sales channel partners to create awareness and interest in Platform's load balancing applications.
  • Sterling Commerce
    Manager, Canadian Marketing
    Sterling Commerce Apr 1994 - Apr 1998
    Dublin, Oh, Us
    Responsible for all Canadian marketing activities primarily to support the sales organization. Highlights include: recipient of Employee of the Year for North America (chosen from more than 2500+ employees).

Jennifer Bentley Education Details

  • Mount Allison University
    Mount Allison University
    Political Science
  • Humber College Of Applied Arts
    Humber College Of Applied Arts
    Public Relations

Frequently Asked Questions about Jennifer Bentley

What company does Jennifer Bentley work for?

Jennifer Bentley works for Optibus

What is Jennifer Bentley's role at the current company?

Jennifer Bentley's current role is Senior Vice President Global Marketing at Optibus.

What is Jennifer Bentley's email address?

Jennifer Bentley's email address is je****@****bus.com

What schools did Jennifer Bentley attend?

Jennifer Bentley attended Mount Allison University, Humber College Of Applied Arts.

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