Coached Project Manager to focus on enhancing client processes, project management and workflows.

Project Management:-Directed multiple website refreshes, new builds and online booking engine including a marketplace with influencer travel. -Implemented various platforms for clients needs. Brand Development & Launch:-Worked to establish a new spirit-led travel brand, refining client personas, brand messaging, and website experience. Led campaign initiatives, resulting in a successful direct-to-consumer launch and increased early bookings.Operational Streamlining:-Spearheaded cross-functional collaboration for a startup's marketing strategy. Scoped requirements, selected online booking tools for optimized backend operations for efficiency.Content Strategy & Growth:-Collaborated to launched a Canadian-focused online travel magazine and focus growing the newsletter database. Magazine features community stories, trip itineraries, and unique finds across Canada.Travel Trends AI Summit Conference & Execution:-Organized and project managed the Travel Trends AI virtual summit in February 2024. Continuously work on the Travel Trends Podcast with recommendations of guest inclusions and occasionally stepping in as producer or host.

Strategic Digital Support:-Supported the Chief Digital & Transformation Officer to execute global digital transformation strategies globally in 7 key markets.Website Portfolio Management:-Managed 9+ websites, overseeing development, content, and budgets.Revenue-Boosting Loyalty Program:-Led the 10-Year-Wallet Loyalty program, increasing revenue over multiple years from repeat and new guests.Analytics and Reporting Collaboration:-Collaborated on Monthly Digital Dashboard Reports and GA360 implementation for 10+ brands, aligning business activity with statistical insights to share best practices and performance.Vendor and Partner Management:-Managed distribution partners and led QBRs, resulting in increased leads, brand visibility, and sales.Other Contributions:-Rolled out compliance/privacy updates and organized annual Digital Summits to share best practices, set goals, and ensure consistency in digital strategies.

M365 Rollout Management:-Orchestrated M365 rollout for 3500+ workforce across 7 global offices in 3 years, resulted in improved and faster communication among team members.Global Team Collaboration:-Developed presentations, agendas, and facilitated Digital Calls across 10+ brands. Increased leads and revenue through best practice sharing and winning strategies.Additional Contributions:-Successfully launched a new brand website on WordPress.-Optimized SOPs for Call Centre for a 24/7 structure.-Provided strategic recommendations for business efficiency improvements.

Affiliates Program Success:-Managed early adopters for an Affiliates Program with numerous travel partners, driving new leads and revenue.API Integration and Lead Management:-Oversaw new business leads and API integrations for 3 brands with Canadian partners.Product Testing Leadership:-Led a team of 3 in testing new features & bug fixes for global online Booking Platform, ensuring excellence in functionality and user experience.