Jen C. Email and Phone Number

• Builds multi-channel customer workflows & campaigns using meta data points and user fields (Iterable)• Briefs creative & strategy, and executed automated lifecycle series; onboarding & winback series scalable to millions of users• Proficient knowledge of CSS, HTML and writing conditional logic• Conducts routine AB experiments; copy testing, image testing, new data point tests• Leverages existing data and insights to identify opportunities for new data feeds and continuous campaign improvement• Measures TAM, impact, projected revenue and gross sales for each campaign for briefing

• Successfully advertised over 100 programs by creating automated lifecycle campaigns using CRM • Engaged thousands of applicants through SMS campaign and email personalization by creating queries and using audience segmentation• Wrote conditional logic in html to create personalized messaging

• Proofread and edited policies and documentation written in English for South Korean companies. • Global department new hire onboarding. Companies contracted include: Hyundai Homeshopping Network, Samsung, Nongshim, Kolon Sport