Jen Case Ralls is a Communications Executive | Advisor | Ex-Google, Ex-Fitbit at Addictive Coffee Roasters. She possess expertise in corporate communications, media relations, strategic communications, press releases, public relations and 30 more skills. Colleagues describe her as "Jen is an accomplished and passionate communications leader. I had the opportunity of joining as her #2 comms person at Fitbit in its early days, and learned a lot from her as a leader. She encourages teams to be creative and embraces bold ideas. She helped turn Fitbit into a cultural phenomenon through strategic partnerships, collaborations and celebrity alignments. And, she creates a work hard / play hard culture that was a lot of fun for the 7 years I worked for her. Jen holds a seat at the table, establishes strong relationships with leaders and cross-functional partners, and helps impact business decisions that benefit the brand. She is astute at building brand awareness, thought leadership platforms and driving market differentiation.", "Jen has been a client of mine for two years. And I knew from the first five minutes of talking with her that she would be a different kind of client. A much more accurate way to describe how she works with her colleagues and agency teams is as a gifted and insightful strategic partner with high standards. And she will push to make sure work quality and ideas meet those high standards. But, uniquely, she has the ability to balance those demands with just the right touch to get the most out of everyone around her. More than that, however, Jen understands how to craft messaging that resonates with media, customers, partners and consumers. And she is able to craft strategies that deliver A+ results. Every time. She understands how to connect today’s prevailing trends to the products and technologies she is responsible for publicizing. At THX, for example, when the company was preparing for the run-up to CES or the launch of its first-ever iPhone app, Jen knew that in both instances THX needed to connect itself to consumers in a way it had not been accustomed to. Her first order of business was to work with her colleagues at THX to help reset their focus, expectations and approach to external audiences. Not surprisingly, they rallied. Meanwhile, Jen worked with me and my team to craft messaging that resonated with media at CES and with the App-hungry consumer audience around the world. While Jen would tell you she couldn’t have achieved all she was able to without our help, I would say that we could not have achieved all of our success without her guiding hand and attention to precision and detail. Jen never assumed anything. She always made certain our plans and messaging were as powerful and defensible as possible. Result 1: A huge number of media interviews and coverage at the past two CES shows – arguably the most difficult venue to attract any kind of attention no matter who you are. Result 2: More than half a million app downloads and counting! I’d work with Jen again in a second. She brings brainpower, wit, high standards and even humor to everything she does. She shares successes like no one else I have seen. And she is a wonderful and enjoyable human being too. She is not only a highly skilled practitioner, she has also become a good friend. If you have an opportunity to work with Jen, take it. You will be glad you did!", and "Jen is an exceptional individual with an unparalleled blend of professionalism and likability. As a leader she excels at not only achieving the task at hand but also as a mentor and coach who offers her time and experience to those less practiced. Her organization, drive to demand the best from her team and her aptitude as a PR and Marketing professional make Jen an exceptional supervisor. Her approachability, positive attitude and a genuine interest in people make her a favorite amongst coworkers. I have the utmost confidence in Jen’s ability to exceed expectations and contribute towards the synergy of a positive workplace environment."