Managed a cross-functional team that develops messaging, positioning and content for key offerings across data, AI, IoT, Digital Experiences, and Applications. We deeply understand the market landscape, competitive offerings, client paint points and opportunities to shape the marketing messages and sales enablement materials.

Owned the global marketing strategy, messaging, content and demand generation efforts for the AI and analytics offerings. Worked across a matrixed organization to build and execute a robust marketing plan to shift market perception and drive pipeline through a blend of traditional and innovative marketing tactics.

Led a team with a mission to drive thought leadership, awareness and demand generation for our priority offerings across AI, IoT, Data, Advanced Analytics, Automation and Blockchain. My team was responsible for creating the strategy, marketing campaigns and content to support our worldwide marketing activities as well as our geography execution teams.

- Drove mission-critical, strategic projects as well as led large organizational transformation efforts- Worked across the Cloud leadership team to create a unified strategy and align it to the organization’s mission and revenue goals.

Led a team responsible for global digital marketing and demand generation, data analytics, events and launches, social media and influencer engagement, as well as content creation and community building.• Collaborate with local teams across the world to achieve awareness, product adoption and outreach goals through tailored messaging and content rich marketing tactics• Drive demand generation through digital marketing activities, including paid media, search, technical webcasts in coordination with local markets and trends• Develop deep knowledge and understanding of developer communities to create joint marketing plans with local teams and execute tailored developer outreach efforts• Leverage website traffic, platform user, and social media data and analytics to drive market awareness and increase usage of the platform• Define and designs the social media engagement plan and content strategy for the platform• Team across broader organization of public relations, analyst relations, marketing demand programs, event teams and sales teams to achieve business and outreach goals

• Led local marketing team in the Trial Download Pilot to establish greater developer outreach presence in Africa• Within three months, drastically improved digital marketing trial process and achieved optimal drive-to and nurture tactics for trials across Africa• Doubled number of software trial downloads and drove over $2M in validated revenue for local sales team

• For the Cloud, Smarter Infrastructure & Security Program, ensure consistent and on-time marketing guidance development and distribution to enable the countries to develop strong marketing plans to drive required pipeline• Provide strategic quarterly program performance analysis, best practices, optimization feedback, and competitive intelligence marketing reports and event updates• Monitor, analyze, and deliver program results including revenue, aged leads, in-process metrics, asset tracking and local IMT feedback reports• Lead feedback process with IMTs to ensure successful campaign deployment and coordinate education training• Monitor and manage the internal online marketing program hub and the Marketing Automation (MAT) offer process• Understand the brand strategy, underlying capabilities, market opportunity, competitive landscape and core solutions within demand programs

• Managed consistent portfolio analysis and recommendations to drive continual improvement across both the WebSphere and Lotus software demand program teams• Led the development of the event marketing program quarterly guidance to all geographies worldwide• Interlocked with the local demand program teams to monitor and troubleshoot portfolio execution• Leveraged existing education and training deliverables to meet software demand program needs

• Marketing manager for Lotus program execution for the North America Marketing team• Pro-actively lead tactic integration across programs and closely align to and help drive key brand growth plays • Successfully implement marketing automation tool (Unica) to improve responses and lead quality• Implement leading-edge best practices, including digital innovation, response analysis, and lead management. • Lead an environment of ongoing collaboration with internal and external colleagues, including the India hub• In addition, my current role consists of same responsibilities as the previous position

• Co-manage marketing program execution in the Americas Geography for Empowering People• Develop and execute most effective mix of marketing activities using quarterly WW guidance (awareness, demand generation, events etc.) to achieve pipeline and win revenue targets• Engage with brand subject matter experts, as well as work with vendors such as Ogilvy & Mather and George P Johnson, to develop and review program content including customer and partner facing messages• Provide the extended program team with visibility into performance reports, identify program performance gaps and work with and support local marketing teams to ensure marketing interlock • Optimize program spending mix, manage the budget effectively and maintain a satisfactory legal and business controls posture

• Documented and coordinated project execution plan for Empowering People to achieve business objectives • Nurtured agency partnerships and proper agency resource utilization; provided agency partner feedback• Ensured on time, on plan and on budget campaign execution as well as maintain accurate and timely tool updates, participate in budget reviews and business controls compliance• Streamlined and executed the ‘Matchback Program’ to ensure marketing efforts are credited for identified leads and pipeline

• Project managed Lotus’ participation in large third party events (ie. Gartner and LinuxWorld)• Created and distributed marketing materials and collateral for worldwide launch roadshows• Managed relationship with external vendors for worldwide distribution of Business Partner launch event kits • Project managed the Lotusphere Demo Team to a successful on-stage live demo performance • Organized, developed, and executed internal communication events in conjunction with the launch roadshows • Led components of the Channel Enablement checklist process and extended team in monthly meetings

• Organized, managed and executed Bowstreet’s participation in all tradeshows and conferences; including on-site execution, managing peds, and coordinating resources• Assisted Marketing Manager in executing all direct mail, email and advertising efforts • Submitted products for awards, conducted market research, and produced the Corporate Newsletter monthly