•Oversaw and efficiently managed budgets ranging from $1.5M–$4M •Provided detailed line item budget updates to client as requested•Supervised both internal and external invoice billing to ensure vendor received prompt payments•Managed consumer activation of 100+ street teams in the U.S. and U.K. for Consumer Packaged Goods clients which resulted in an increase of sales of up to 18%•Acted as primary contact for agencies, setting up day-to-day project direction and operation •Provided constructive feedback to agencies to ensure seamless project execution•Developed strategic points of discussion when overseeing weekly client and third-party vendor meetings•Generated program-specific timelines to ensure action item plans were carried out in a timely fashion •Collaborated with editors, designers and third-party vendors to help write and produce marketing materials •Negotiated and supervised third-party contract negotiations and program specifics •Secured all travel and destination logistics for clients and internal teams•Implemented and oversaw all tracking documents to ensure event-marketing activity was properly managed •Provided post-event program feedback to clients, third-party vendors and internal teams•Analyzed weekly sales results based on the number of targeted businesses hit and collateral distributed at programs•Developed and executed client-specific staff training programs in order to properly train field staff•Handled all post-event wrap reports that included specific event details such as key learning points that were used for future and upcoming events. •Researched, purchased and implemented Out-of-Home (OOH) media plan •Provided clients with OOH media impressions in order to illustrate program results

•Conducted sales calls to research, identify, and qualify 25-35 prospects per day •Maintained, developed and grew current client relationships by introducing full breadth of TBA offerings•Actively utilized, maintained and updated account activity in ACT – client management database•Submitted weekly, monthly and quarterly sales/commissions, account activity, and client outreach reports