Jen Doucette Email & Phone Number

Boise, Id, Us

- Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes.- Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions.- Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return.- Help determine client benchmarking and implement optimizations to hit KPIs in the quickest time possible.- Employ AI technologies to enhance and optimize business processes.

Meridian, Idaho, United States

- Designed, built, and managed Google Ads campaigns spanning various platforms (Google Search, Google Display Network, YouTube, etc.) to achieve specific client objectives, including lead generation, sales, and brand visibility.- Conducted regular performance monitoring and data analysis, providing actionable insights to steer strategic decision-making processes. Identified optimization opportunities and developed strategies to enhance campaign effectiveness.- Executed continuous campaign optimizations by refining keywords, ad creatives, targeting parameters, bidding strategies, and other variables to drive maximum return on investment (ROI) and attain campaign goals.- Oversaw and managed entire Google MCC with clients across various industries.- Assisted with the management of high-value accounts ($500k+ monthly spend).- Held quarterly meetings with each account manager to discuss growth and optimization opportunities for clients on Google.- Assisted the sales team with Google-related leads and proposals.- Conducted comprehensive keyword research to pinpoint relevant search terms and phrases, ensuring precise targeting and cost efficiency across campaigns.- Managed campaign budgets to ensure optimal allocation of funds, aligning expenditures with client objectives and maximizing outcomes.- Engaged in client meetings to review campaign performance, analyze data, and offer actionable recommendations for enhancement. Established as a trusted advisor, fostering enduring client relationships.- Stayed updated on the latest trends, features, and best practices in Google Ads and related digital marketing fields. Shared knowledge with the team and provided training assistance as needed.- Prepared and delivered regular client reports, summarizing campaign performance and illustrating the value generated by advertising efforts.

Meridian, Idaho, United States

- Built out, managed, and troubleshot paid ads campaigns across various platforms including Google, Facebook, LinkedIn, Roku, Reddit, Spotify, TikTok, Twitter (X) and Pinterest.- Analyzed campaign performance data, derived insights, and implemented optimization strategies to achieve client objectives.- Solved technical issues through troubleshooting related to ad campaigns, tracking implementations, pixel installations, and conversion tracking.- Successfully onboarded clients by creating ad accounts, installing pixels, setting up conversions and tracking, and building campaigns. - Identified opportunities for streamlining processes and provided recommendations.- Worked cross-functionally with teams such as account management, creative, sales, finance, and web development.- Stayed updated with the latest trends, developments, and best practices in digital advertising and ad tech industries.

Boise, Idaho, United States

- Redesigned and managed company website using WordPress and Cornerstone- Improved website navigation, user experience, and branding message- Added classes onto website event calendar weekly

Boise, Idaho, United States

- Developed and executed marketing plan to advertise fan promotion for Wednesday night hockey games- Created social media campaign and helped to manage marketing calendar- Solely responsible for management of Tik Tok and increased following by 550+ users in just one month of capturing and producing digital content- Contributed to the creation, design, and execution of social media, paid search, radio, TV, and billboard advertising materials and promotions- Created in-game live posts for Instagram and Twitter- Prepared and presented final report of social media analytics and campaign results- Used brand management skills to create collateral and social media posts

Boise, Idaho, United States

- Analyzed marketing survey data to prepare business reports and advise managers on a specific course of action due to conclusions made- Guided students through the class and provided feedback on reports

Boise, Idaho, United States

- Completed in-game sponsorships and promotions as a team in a fast-paced environment. - Gained strong knowledge of game operations for collegiate sports- Promoted to Head Intern for Women’s Basketball and took on role of being lead contact for interns and executed all in-game events- Implemented the marketing plan by managing events and game day presentation- Marketed/operated the Bronco Sports App (student rewards) using FromNowOn- Built relationships with students and community to attend and market games- Attended promotional events to promote upcoming games to student and local community- Partnered with Learfield sponsors to develop in-game promotions- Assisted in developing social media calendar and posts- Participated in the media day content shoot- Arranged prize pickup for winning contestants during games- Shadowed video board execution- Produced volleyball and basketball games on video board- Used brand management skills to create collateral and social media posts

Boise, Idaho, United States

- Developed relationships with new clients including on-campus organizations, local, and national businesses and maintained existing client relationships- Worked with the Graphic Design team to coordinate digital projects with clients- Managed client accounts, negotiated sales contracts, and sold $7,000 in ads

Eagle, Idaho, United States

- Worked with Australia Marketing team for the creation of the global website for new Australian sub-brand acquisitions using Adobe Experience Manager (manually created product/recipe pages and managed product information)- Created and developed website pages for 11 global websites independently- Collaborated with Marketing and IT teams for a complete redesign of website- Reorganized the tagging system used for asset organization within Vault 360

- Wrote and designed a marketing email promotion using Adobe Illustrator and MailChimp- Managed Google Ads creation/deployment and monitored Google Analytics - Created promotional video for website using Adobe Premiere Pro- Designed clothing, stickers, and accessories for merchandise store

Las Vegas, Nevada, United States

- Tutored and taught students aged between 2 and 17 in reading and math- Handled opening and closing the center independently as a designated keyholder- Checked students in and out of the center each day using Microsoft Excel- Planned students' coursework and worked with parents for special circumstances

Las Vegas, Nevada, United States

- Created design layout for internal monthly newsletter at home independently- Edited photos using Adobe Photoshop and worked closely with the Marketing Department to create newsletter layouts from provided photos, captions, and stories using Adobe Illustrator

Las Vegas, Nevada, United States

- Managed and organized electronic invoices at home independently

Bachelor Of Business Administration - Bba, Marketing

Minor in American Sign Language. 4.0 GPA.

Luxury Marketing

Studied abroad in a 4-week program held in London, England.

High School Diploma, Digital Media

Graduated as Valedictorian with a 4.8 GPA. Completed 3 years of graphic design and 3 years of video production.