Jen Franklin Email and Phone Number
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Idea Hound. Futurist. Connector.I'm a highly motivated media strategist who executes fan-driven original programming, successful multiplatform product launches and marketing campaigns. I’m hyper-focused on building brands and communities through authentic connections, creative storytelling, and entrepreneurial thinking.My highlight reel and trophy case includes:➤ 4x Regional and National Emmy Awards, 4x Promax Awards➤ 4 full network rebrands, 3 seasonal brand campaign launches per year, too many product debuts to count, 5 complete website redesigns, and 6 mobile app refreshes➤ Recruited the greatest baseball player of all time (no, really) for a brand campaign (see jen357.com)➤ Held primary oversight of NBC Sports’ traditional, web, mobile, social and product channels; reaching millions of users with triple-digit growth in 3 years➤ Developed and oversaw content strategy for Yahoo Sports' first ever direct-to-consumer initiative for local New York Mets fans➤ Debuted 23 live streaming experiences and awareness campaigns for 6 television networks and 16 NHL/NBA/MLB teams➤ Led acquisition, retention and fan loyalty campaigns with a focus on audience development: CRM, SEO/SEM, email marketing, push, cost-per-click / acquisition / impression➤ Threw out tee-shirts while walking in 2 San Francisco Giants World Championship Parades➤ Built national Facebook and Twitter case studies and generated press by creating content for a niche, passionate local audience and advertisers➤ Oversaw multi-million dollar operating budgets, maintaining a positive OCF with oversight of 71+ rockstar employees➤ Hired digital ninjas, marketers, producers, sales executives and journalists who are much smarter than me➤ Co-founded NBC Sports Group's first ever Women's Network, and co-led the Yahoo Sports Women's network. Because she can, she will, & she does➤ Won the 2014 NCAA office pool. Thanks, UConn!I love to tinker and tweak, to architect and advance. I care about the world around me, am tenacious about technology, and I don't play on the sidelines. Let's connect.Strategic Partnerships & Business Development | Content Development & Distribution | Audience Engagement | Digital Strategy | Brand, Product & Consumer Marketing | Comms and PR | Operational Project Management⤜ jenfranklin357@gmail.com ⤛
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Senior Vice President Marketing And PartnershipsDignitas Feb 2021 - PresentNewark, Nj, Us➤ Responsible for driving revenue, audience growth and engagement for Dignitas, one of the most storied and recognized brand names in esports➤ Oversee ongoing B2B sales partnerships with primary oversight of organization's activations with Verizon, HyperX, SIG, NYX Cosmetics, Mike and Ike, including identifying and pitching opportunities to drive revenue and reach➤ Developed and implemented a solutions-oriented and data-driven Marketing Plan, resulting in a department re-org and overhaul of company mission, positioning statement, brand voice and OKRs within the first 90 days➤ Create cross-platform editorial strategy for fan engagement and revenue generation, using data-driven audience profiles, targeted platform distribution and creative campaigns ➤ Manage department budget and oversee social media, creative and content production teams➤ Launched Raidiant, the first platform specifically designed to showcase women's competitive esports teams, providing access, opportunity and resources for women and girls in gaming
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Director, Strategic Partnerships & Bd, Yahoo SportsYahoo Sep 2019 - Dec 2019Sunnyvale, Ca, Us➤ Responsible for driving revenue and audience with new and existing digital distributors partners (SVOD/AVOD/live, voice/podcast, social) to expand Yahoo Sports' off-network footprint.➤ External partners include Twitch, TikTok, Facebook, Apple, YouTube, Spotify, Stats Inc., NBC Sports.➤ Supported large partner negotiations through managing internal relationships with Legal, Strategy, Marketing and Product as well as knowing the existing contracts and partner specific data.➤ Account management responsibility for existing and new partners, building and nurturing relationships with client counterparts to proactively launch win-win initiatives.➤ Managed reporting, data collection and analysis for all key accounts, including proactively identifying areas of opportunity and improvement.➤ Developed and communicated insights on industry trends, opportunities and issues within the distribution landscape.➤ Co-led the Women's Inclusion Network (Playa Vista) and Yahoo Sports Women's network. -
Head Of Content Strategy & Consumer Engagement, Dtc, Yahoo SportsYahoo Mar 2019 - Sep 2019Sunnyvale, Ca, Us➤ Led and managed all editorial efforts for Yahoo Sports DTC / subscription platforms.➤ Oversaw tactical content initiatives focused on full-funnel customer acquisition, including brand awareness, engagement and retention strategies.➤ Developed of new creative concepts, formats and distribution platforms, defining and refining voice.➤ Managed content team including writers and head of social media / fan engagement.➤ Led relationship with strategic partners and influencers to amplify content efforts.➤ Drove roadmaps and platform evolution by working across subscription product, marketing, business intelligence, finance and Yahoo Sports editorial functions.➤ Co-led the Women's Inclusion Network (Playa Vista) and Yahoo Sports Women's network.
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Founder & StrategistJenfranklin Digital Aug 2017 - Mar 2019➤ Built and developed digital platforms, acquired and grew audience and created thoughtful content marketing campaigns for non-profit, women-owned and community focused organizations. My clients were introduced to SEO/SEM, promotions, community relations, and social media activation.➤ Established new client relationships through unique messaging, lead generation, and growth marketing tactics, resulting in the launch of over 40 new website products and social media channels.➤ A few of my rockstar clients included SF Sketchfest, Main Street Launch, International Child Resource Institute, Moxie Travel, Pro Resume Services, Etc., and Bowles Golf Construction. -
Vice President, Digital Media, Regional Sports NetworksNbc Sports Group Jan 2014 - Apr 2017Stamford , Ct, Us➤ The NBC Sports Regional Networks (RSNs) are a suite of highly rated local cable networks with rights to world-class teams including the San Francisco Giants, Washington Capitals and Boston Celtics. NBC Sports Bay Area/California, Chicago, New England, Mid-Atlantic (D.C.), Philly, Northwest (Portland) and SNY (New York) reach over 43 million linear television subscribers and 10 million monthly online visitors (www.comcastsportsnet.com).➤ As the digital lead for the NBC Sports RSNs, I had primary oversight of all web, mobile, social and digital marketing, editorial content and products, establishing the networks as the interactive home for local sports fans. My focus was to shift a “traditional” television model from linear to multiplatform.➤ At NBC Sports, I led the launch of live streaming of our fans’ favorite teams, including the Boston Celtics, Philadelphia Flyers and Chicago Cubs. By building and marketing a best-in-class product, we provided significant value to our fans, team partners, virtual/traditional MVPDs and advertisers. Over 1,500 NHL/NBA/MLB telecasts per year were made available via the NBC Sports App and network websites.➤ My areas of expertise include building audience with targeted and data-driven tactics, adopting innovative digital trends and optimizing editorial content for disruptive and emerging platforms. The RSN digital products, social channels, sites and apps experienced 300% year-over-year growth under my tenure.➤ In addition, I managed a multi-million dollar budget and LRP, dual-reported to the Head of NBC Sports/Olympics digital and RSN President with oversight of 70+ employees.➤ I am a motivated cultural change agent, having co-founded and led the first ever NBC Sports Women’s Network to advocate for meaningful and lasting diversity and inclusion practices. -
Vice President / Sr. Director, DigitalNbc Sports Bay Area & California Sep 2009 - Jan 2014San Francisco, California, UsSept. 2009 - August 2013 (Senior Director)Promoted: August 2013 (Vice President)➤ Launched and oversaw all digital platforms for Comcast SportsNet Bay Area and Comcast SportsNet California, home of my hometown A’s, Giants, Warriors, Sharks and Kings, reporting to network President/GM. ➤ Responsible for day-to-day digital operations while leveraging a 4M household linear audience. ➤ Developed strategic partnerships, resulting in the debut of “Yahoo! Sports Talk Live”, CSN Bay Area’s first interactive television program. Lead media relationships with Facebook, Twitter, YouTube, Yahoo, B/R, Vox Media and all local radio, newspaper, transit initiatives.➤ Managed a $3.6M budget and an editorial staff of 17, achieving triple-digit growth year over year.➤ Launched CSN Bay Area’s primary brand marketing (“Authentic Bay Area Sports”) to drive ratings, revenue and awareness, including managing agency partner (BBDO SF) and all trade, consumer and advertiser promotions. ➤ Built lasting community initiatives including “Stay in School Challenge” and “All Star Teacher” to celebrate and local educators through a $10K grant. ➤ Tasked with shifting CSN Bay Area’s “viewers” into an “audience” through digital technologies to secure multi-platform sponsorships and drive ratings. -
Director, Marketing And InteractiveComcast Sportsnet Bay Area Jul 2007 - Sep 2009Philadelphia, Pa, Us -
Marketing DirectorFox Sports 2003 - 2007➤ Lead for all brand campaigns to drive tune-in and awareness for local MLB, NHL and NBA broadcasts➤ Wrote, directed, produced and edited tune-in spots using non-linear editing for over 300 live events/year
Jen Franklin Skills
Jen Franklin Education Details
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Walter Cronkite School Of Journalism And Mass Communication At Arizona State UniversityBroadcast Management
Frequently Asked Questions about Jen Franklin
What company does Jen Franklin work for?
Jen Franklin works for Dignitas
What is Jen Franklin's role at the current company?
Jen Franklin's current role is Senior Vice President Marketing Partnerships, Dignitas and Raidiant.
What is Jen Franklin's email address?
Jen Franklin's email address is jf****@****net.com
What is Jen Franklin's direct phone number?
Jen Franklin's direct phone number is +121595*****
What schools did Jen Franklin attend?
Jen Franklin attended Walter Cronkite School Of Journalism And Mass Communication At Arizona State University.
What are some of Jen Franklin's interests?
Jen Franklin has interest in Snowboarding, Volunteerism, Travel, Cooking.
What skills is Jen Franklin known for?
Jen Franklin has skills like Digital Media, New Media, Video, Broadcast, Social Media, Multimedia, Social Networking, Digital Marketing, Television, Strategic Partnerships, Sponsorship, Marketing.
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