Jen Huerd Email & Phone Number

Saint Paul, MN, US

Dedicated lead consultant on complex and strategic multi-method engagements across a variety of industries (Retail, Food Service, CPG, Tech, and Non-profit). Craft compelling, data-driven stories and uncover meaningful opportunities across methods to elevate insights into action. Experience in qualitative, quantitative, cultural insights, CX/EX methods..

Minneapolis, Minnesota, United States

Inspire the enterprise to action to fix, change or create guest experiences that drive growth and relevancy for Target based on a holistic view of our guests and their needs. · Create organizational focus and a shared understanding of what the ideal Target guest experience should be by focusing teams around the moments that matter most to guests and.

Greater Minneapolis-St. Paul Area

Drove long-term business growth strategies for Target’s Corporate Responsibility team founded in deep understanding of guest, consumer and industry data, research, trends and business intelligence. · Contributed to the organizational shift of aligning Corporate Responsibility to Target’s purpose and embedding it into Target’s business strategy via.

• Developed long-term business growth strategies founded in data, consumer research, and business intelligence for multiple business areas and initiatives including Healthcare, Consumer Segmentation Groups.
• Led and managed the design, execution, and interpretation of a variety of qualitative and quantitative research projects to understand consumer behaviors, expectations and perceptions.
• Facilitated cross-functional teams in the understanding of insights, implications, and recommendations in order to drive marketing and merchandising strategy development and business decisions.
• Actively managed consumer insights and market research agencies’ work and overall relationships.

• Drove strategic business decisions through deeper insights into the Target guests’ needs, behaviors, influences, and trends for the Home business.
• Led, synthesized, and interpreted robust qualitative and quantitative research into key insights to uncover opportunities and develop recommendations.
• Supported Home Décor cross functional team across merchandising, marketing, and product design partners resulting in proactive strategy planning and improved cross category collaboration.
• Managed multiple external insight agencies’ work and ongoing relationships.

• Provided insights and recommendations to merchants to prioritize resources based on the role each business plays for total Target.
• Received Target’s Innovation Award for driving the rollout of Target’s Category Roles strategy.
• Partnered with merchant teams to devise implementation strategies and develop appropriate tactics by business to efficiently allocate resources.
• Led Category Roles communication effort to buyers and category captains by creating and presenting Category Role training.

• Supported the Toys & Sporting Goods divisions by developing replenishment strategies and troubleshooting inventory issues.
• Drove Toys Q4 inventory strategies to successfully set instock for key Q4 events and support inventory needs during peak sales weeks.
• Developed transition replenishment strategy to protect inventory levels to drive sales and reduce markdowns.

• Drove profitable sales by analyzing sales trends and managing inventory levels and replenishment for all Target retail locations.
• Received Director’s Award for managing Reading Glasses inventory levels and driving sales 18% above prior year by negotiating with vendor on inventory reliability and improving data integrity.
• Implemented seasonal inventory strategy for the First Aid business; recognized with the Divisional “Driving Sales” award by exceeding plan sales for the season with appropriate inventory allocation and amounts.

Ba, Mathematics

Activities and Societies: Phi Beta Kappa

Certified Coach Practitioner, Life Coaching

200 Hour Certified/Registered Yoga Instructor, Yoga Teacher Training/Yoga Therapy

Activities and Societies: Registered under Yoga Alliance