Jen Huerd Email & Phone Number

Saint Paul, Mn, Us

Dedicated lead consultant on complex and strategic multi-method engagements across a variety of industries (Retail, Food Service, CPG, Tech, and Non-profit). Craft compelling, data-driven stories and uncover meaningful opportunities across methods to elevate insights into action. Experience in qualitative, quantitative, cultural insights, CX/EX methods.- Accountable for the success of projects. Internalize clients’ business and engagement-specific objectives, ensure internal project team understanding, tailor and guide incorporation of appropriate learnings across all project phases to successfully meet client goals.- Prioritize direct report and colleague development with a proven track record of advancing team members’ skills, role experience, and exploration of new opportunities by tapping into each individual’s strengths and learning goals.- Delivered custom insights projects for clients to spur growth in their respective industries by uncovering and illuminating customer needs, behaviors, and pain points. Influenced marketing, product development, merchandising, innovation and executional elements.- Across multiple projects and clients, built trust and became a trusted advisor and thought partner with C-suite level executives and co-represented the work at conferences, workshops/work sessions, and presentations. - Drove organic sales by identifying leads and contributed to new business strategy proposals

Minneapolis, Minnesota, United States

Inspire the enterprise to action to fix, change or create guest experiences that drive growth and relevancy for Target based on a holistic view of our guests and their needs. · Create organizational focus and a shared understanding of what the ideal Target guest experience should be by focusing teams around the moments that matter most to guests and providing a better cross-functional approach to designing holistic experiences. · Champion the guest throughout the organization and enable guest exposure, empathy and understanding.· Define, lead, analyze and socialize insights that make a difference to the experience guests have with Target by overseeing the execution of critical guest experience improvement and innovation projects.· Build trusted and strong relationships with and influence partners to move from insights to guest-first actions to ensure Target delivers on its strategic priorities.

Greater Minneapolis-St. Paul Area

Drove long-term business growth strategies for Target’s Corporate Responsibility team founded in deep understanding of guest, consumer and industry data, research, trends and business intelligence. · Contributed to the organizational shift of aligning Corporate Responsibility to Target’s purpose and embedding it into Target’s business strategy via consultation and impactful storytelling of the guest point-of-view. · Led and managed the design, execution, and interpretation of complex qualitative and quantitative research projects to understand guest and consumer expectations, competitive environments and industry trends. · Analyzed and synthesized complex data points across a variety of sources to identify and translate insights into actionable, forward-thinking implications to shape strategy development and business decisions. · Facilitated cross-functional teams in the immersion of insights and inspired teams to guest-centric action by organizing complex information, developing compelling stories, and designing engaging sessions/activities.

Developed long-term business growth strategies founded in data, consumer research, and business intelligence for multiple business areas and initiatives including Healthcare, Consumer Segmentation Groups, Back-to-school/Back-to-College, Home, REDcard/consumer loyalty, and sustainability.• Led and managed the design, execution, and interpretation of a variety of qualitative and quantitative research projects to understand consumer behaviors, expectations and perceptions. • Facilitated cross-functional teams in the understanding of insights, implications, and recommendations in order to drive marketing and merchandising strategy development and business decisions.• Actively managed consumer insights and market research agencies’ work and overall relationships.

Drove strategic business decisions through deeper insights into the Target guests’ needs, behaviors, influences, and trends for the Home business.• Led, synthesized, and interpreted robust qualitative and quantitative research into key insights to uncover opportunities and develop recommendations. • Supported Home Décor cross functional team across merchandising, marketing, and product design partners resulting in proactive strategy planning and improved cross category collaboration. • Managed multiple external insight agencies’ work and ongoing relationships.

Provided insights and recommendations to merchants to prioritize resources based on the role each business plays for total Target.• Received Target’s Innovation Award for driving the rollout of Target’s Category Roles strategy.• Partnered with merchant teams to devise implementation strategies and develop appropriate tactics by business to efficiently allocate resources. • Led Category Roles communication effort to buyers and category captains by creating and presenting Category Role training.

Supported the Toys & Sporting Goods divisions by developing replenishment strategies and troubleshooting inventory issues. • Drove Toys Q4 inventory strategies to successfully set instock for key Q4 events and support inventory needs during peak sales weeks.• Developed transition replenishment strategy to protect inventory levels to drive sales and reduce markdowns.

Drove profitable sales by analyzing sales trends and managing inventory levels and replenishment for all Target retail locations.• Received Director’s Award for managing Reading Glasses inventory levels and driving sales 18% above prior year by negotiating with vendor on inventory reliability and improving data integrity.• Implemented seasonal inventory strategy for the First Aid business; recognized with the Divisional “Driving Sales” award by exceeding plan sales for the season with appropriate inventory allocation and amounts.

Ba, Mathematics

Activities and Societies: Phi Beta Kappa

Certified Coach Practitioner, Life Coaching

200 Hour Certified/Registered Yoga Instructor, Yoga Teacher Training/Yoga Therapy

Activities and Societies: Registered under Yoga Alliance