Jen Gray Email & Phone Number

Santa Monica, California, Us

Salt Lake City, Utah, Us

I run people, processes, and priorities for the companyLed Filevine’s Corporate Strategy responsible for annual planning and resource allocation, GTM strategy and execution, industry expansion, new initiative incubation, and company alignment and operations. Also led Marketing and Growth team including all demand generation, ops, brand strategy, messaging & positioning.+ Doubled pipeline in one quarter, built out our revenue contribution model across Sales/Marketing/Partners and across industry targets, increased marketing contribution to 80%, led 500+ person user conference x2+ Built out the following functions: Product Marketing, revenue operations (including sales enablement and contribution model), company operating model, customer marketing, brand marketing, corporate development, company knowledge administration, company OKRs and QBRs, corporate comms, PR/AR. + Projects spanned corporate and product strategy, investor pitch decks, org chart optimization with leveling and comp committee, and operational improvements to drive scale and efficiency and improve margins.

Salt Lake City, Utah, Us

Salt Lake City, Utah, Us

Lehi, Utah, Us

+ Launched the Weave rebrand of “your complete business toolbox” including repositioning all Weave’s features and products, writing 8 new feature pages and 7 benefit pages, new website homepage and a company reference guide+ Created Sales Enablement program including SE platform, sales training and 21 pieces of collateral (new personas, case studies, slide decks, competitor guides and pricing/discount guides)+ Grew marketing-sourced Upsell revenue contribution to 70%+ Successfully launched Payments and Analytics products along with monthly feature releases+ Executed customer journey exercise decreasing customer contacts by 50% during onboarding+ Grew Weave’s database from 22k to 56k and created the opt in process to ensure data compliance+ Built out COVID-19 content and communication strategy for prospects and customers including "Adapting to COVID-19", "Getting Back to Business" and "Doing Business in the New Normal" campaigns

San Jose, Ca, Us

Promoted to focus on Adobe’s entire Developer Ecosystem including driving adoption of developer offerings, expanding Open Source and rebuilding Adobe’s developer brand+ Launched “Adobe Developers” community brand, aligned internal stakeholders and led launch strategy+ Developed and led the cross-company developer strategy including value pillars, content strategy and marketing channels+ Oversaw and contributed content for Adobe’s developer website, adobe.io, and technical content on adobe.com+ Launched the Adobe Tech Blog, organized contributors across the company and grew to over 2,000 followers+ Decreased open source approval time for employees from 2 months to half a day and processed over 400 submissions + Spoke at 11 industry events about our “Journey to Open Source” and acted as thought leader for Open Source at Adobe https://medium.com/@Jen_L_Gray+ Improved Adobe’s ranking among top tech companies from #32 to #16 in employees actively engaged on GitHub from 2017 to 2019

San Jose, Ca, Us

+ Built and hired the Adobe Open Source Office team to centralize efforts, establish tooling and resources for employees and provide external marketing strategy+ Created Open Source submission process with steps for business review, legal review and launch/promotion+ Wrote creative briefs and produced 7 videos highlighting Adobe’s open source work+ Organized and led developer evangelism at large industry conferences, developer meetups, workshops and internal events

San Jose, Ca, Us

Led marketing for Adobe’s most popular and used Open Source project, PhoneGap and PhoneGap Build+ Executed GTM strategy and programs including product positioning, competitive analysis, email campaigns, media relations, tech events, blog posts, case studies and new feature releases+ Launched PhoneGap Enterprise including demand generation plan driving 2,000 new leads in the first 3 months+ Organized 5 user conferences in the US and EU with over 200 attendees at each+ Led redesign of phonegap.com including UI, design and content

Provo, Ut And Seattle, Wa, Us

Promoted to establish and execute the over-arching strategic plan, vision, and direction for all post-sale marketing and customer communication specifically focused on engagement, product usage and lifecycle of our 6,000+ customers. Activities spanned demand generation, customer expansion, content marketing, customer marketing, events and email marketing. - Led campaign development and content for customer upsell/cross-sell and demand generation campaigns including webinars, email marketing, landing page creation, content conversion and lead routing through Marketo contributing ~$2m to pipeline- Built out complete lifecycle from prospect-->renewal- Launched monthly webinar and podcast series for prospects and customers (content, cadence, assets and day-of operations)- Executed first annual user conference, Qualtrics Insight Summit, with 750+ registrants- Managed cadence and created content for all customer communications including newsletters, new feature and product releases and promotions- Acted as copywriter for all marketing collateral to add Qualtrics "voice" to ensure consistent messaging- Researched and launched first stages of an online user community- Managed customer advocacy, case study program and user groups- Created, produced and edited various product and promotional videos

Provo, Ut And Seattle, Wa, Us

After success in my previous role I was promoted to build Client Success from the ground up. I hired and trained a team responsible for retention, client satisfaction and health, ultimately securing Qualtrics solution renewability. My team served as client advocates and liaisons between client and internal teams, including: sales, marketing, professional services, customer care and product management.- Built out entire onboarding process for 4 products- Created end-to-end client experience and retention marketing collateral to drive satisfaction and usage- Increased clients using the product within the first week to 95%- Developed benchmarks and monitoring system for product usage and health- Created and managed compliance process and contributed ~$1m in closed revenue 2012-2013- Led series of changes within the organization around client success by revamping many internal systems, tools and teams- Established escalation management process- Launched corporate swag store including design, layout and materials- Created client welcome packages and loyalty packages- Coordinated promotional products for events, conferences, trade shows and recruiting events

Provo, Ut And Seattle, Wa, Us

Developed new team and system for global renewal revenue billing and retention.- Executed first ever data analysis around attrition, renewal billing and churn- Increased billed-on-time percentage from 85% to 98%- Decreased time to payment for renewal revenue from 35 days to 23 days

Provo, Ut, Us