- Develop go-to-market strategies, packages & sales positioning/narratives for new ad products, key newsroom initiatives and editorial moments - Serve as liaison between newsroom, product and sales teams, informing roadmap based on sales and market feedback- Drive sales comms & enablement to ensure client partners are informed about new opportunities and equipped to sell - Lead the development of custom integrated proposals for top clients, working cross-functionally to create strategic RFP responses / pitches that creatively leverage custom content, thought leadership events, editorial sponsorships and high-impact placements

- I was impacted by the mass Twitter layoffs of Nov'22 & seized the opportunity to take a career pause. I traveled, worked at a natural winery and explored creative passions.

- Grew revenue partnerships by developing and pitching custom content solutions and products to clients (e.g. Creators, Custom Content, Branded Emojis & Likes), specializing in Performance, Retail & Tech clients incl. Amazon, Dell, Uber, Bank of America, Walmart, Target, adidas, Nike, REI, Levi’s- Collaborated with sales, ops & ad tech teams to develop and sell custom, first-to-market ad programs -- e.g. Live Shopping Event Pages, Creator-Hosted Live Streams, Custom Branded Likes/Emojis- Tapped new revenue lines & increased YOY content-led ad growth with key partners — incl. Amazon (380%); REI (830%); Uber (240%); BofA (100%)- Led Twitter creator partnership ad product strategy, value positioning and US brand pilot program- Developed consultative client relationships side-by-side with the sales team- Consistently hit or exceeded quarterly sales quotas

- Grew revenue partnerships with top travel, mobile app & performance brands on Twitter (e.g. MGM Resorts, IHG, Airbnb, Delta, Lyft, Uber) through top-notch client service, campaign optimizations and upsell strategies. - Consistently hit or exceeded sales quotas.

- Partnered with travel & hospitality brands (e.g. Starwood, Marriott, Virgin) to develop direct-response marketing content for email, social and online distribution to Travelzoo’s 17MM U.S. member base. - Responsible for deal negotiation, account management, content production & performance reporting.