Jen Major Email & Phone Number

San Jose, CA, US

New York, NY, US

Madison, NJ, US

Mountain View, CA, US

Downers Grove, IL, US

San Francisco, CA, US

• Oversee direct reports and ensure successful integration across other internal groups including: Programmatic, Analytics & Search (SEM & SEO)
• Provide leadership and management of team
• Execution of media plans including employing effective strategies, RFP development/guidance and execution
• Contribute to on-going initiatives to keep clients on top of industry trends
• Identify and facilitate potential test & learns
• Assist teams in building & merchandising relevant case studies of tests and successes

Oakland, CA, US

San Jose, CA, US

• Work closely with the programmatic sales team to manage RTB floor prices and block lists
• Create, maintain, and produce regular programmatic operational and site performance reports for external and internal stakeholders
• Identify ways to further drive value proposition in our programmatic offerings, tech stack priorities and revenue optimization processes.
• Identify new areas of opportunity within existing placements and products, evaluate new technologies, market trends and industry best practices
• Promote best practices with adequate testing and QA with a key focus towards superior campaign execution, minimizing errors
• Work with internal teams to support new products and enhancements to existing or new ad delivery systems including programmatic

Cupertino, California, US

• Build, maintain and growing client relationships from a pre-and post-sale perspective
• Collaborate with Sales Reps to build solution-oriented, client specific presentations and proposals that meet client objectives
• Utilize multiple research and information sources to put together meeting preparation, presentations and proposal materials, as well as, territory analysis
• Manage and track proposals and meetings for assigned territory with the ability to efficiently manage time and prioritize
• Support Apple’s Sales Managers and Reps in all post sales aspects of the sales cycle
• Understand clients’ campaign goals and ensure goals are being met and exceeded during a campaign

Redwood City, CA, US

• Negotiate with advertising networks and media suppliers to obtain the best rates and most appropriate media spaces for mobile advertising
• Work closely with Client Services Director to purchase media for mobile internet, in-app and app download channels as well as ambient and proximity marketing
• Manage day to day relationships (including reporting) with advertising networks; media suppliers and other relevant 3rd parties
• Track and report on delivery and performance
• Liaise with internal operations and account teams for campaign management
• Source new inventory and keep the supplier contact forms and supplier database up to date

San Jose, CA, US

• Develop and recommend appropriate campaign strategies during the IO process, bringing insight from forecasting and past performance experiences
• Monitor daily campaign performance and optimize campaigns to ensure delivery and client return on investment.
• Consistently communicate campaign performance, market insights, and strategic recommendations with external sales agencies and account managers
• Initiate and manage inventory partner relationships
• Provide technical troubleshooting as necessary. Resolve technical implementation issues as they arise.
• Manage relationships with third party vendors.

• Manage internal Sales Pipeline for all incoming RFPs and RFIs for entire Sales Force of 7, including CRO and CEO
• Liaise with the Sales Team to build strategic and dynamic proposals in response to RFPs from advertisers and agencies to achieve & exceed performance metrics; including blends of contextual, behavioral, audience and.
• Acting Account Manager for West Coast Sales Representative covering strategic accounts: Charles Schwab, Jeep
• Work closely with West Coast and East Coast Ad Agencies providing top level customer service including but not limited to: campaign planning, IO generation, campaign management and execution, performance and.
• Continue to work with various supply sources such as Publisher Aggregators: Rubicon, Pubmatic, AdMeld as well as Google AdX, DFP/DFA, RMX to source new inventory as needed based on client demand
• Train new Account Managers and Media Buyers on processes, technology, media buying strategy and planning, network buying strategy as well as build new hire training materials and process documents.

Sunnyvale, CA, US

• Analyze media metrics and develop strategies for optimization - $28MM revenue (2010)
• Drive incremental revenue opportunities for publishers across Yahoo Network Plus
• Maintain publisher relationship and retention through strategic account management
• Prospect new publishers, negotiate rates, budget, contract terms etc.
• Optimize and strategize supply with Publisher Aggregators: Rubicon, Pubmatic, AdMeld
• Work closely with Sales and Account Management to identify additional inventory opportunities for new RFPs or ongoing advertiser campaigns

Sunnyvale, CA, US

• Management of operational procedures for entire order to cash process – $30 Million
• Provided troubleshooting assistance and guidance for testing and implementing advertising programs, as well as troubleshooting creative and operations-related issues
• Proactive management of campaign delivery with yield management expertise
• Operational contact for Yahoo!’s largest accounts: Countrywide, HP, Visa, Toyota
• Technical management of Ad Ops procedures: trafficking, scheduling, tracking, QA
• Knowledge of 3rd party ad tags, advanced knowledge of HTML, Flash and Javascript

Public Relations and Marketing Firm