Jen Petersen, Ph.D. Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada; Seattle, Washington, Usa

• Within digital product or service organizations, lead human-centered research and strategy, start to finish, for product design /dev teams.• Guide product stakeholders in defining research goals, objectives and hypotheses, structuring foundational or evaluative, quant or qual research plan.• Support participant recruitment and ensure adherence to corresponding human subjects and informed consent protocols. • Design and conduct in-lab or virtual research sessions. When necessary… Show more • Within digital product or service organizations, lead human-centered research and strategy, start to finish, for product design /dev teams.• Guide product stakeholders in defining research goals, objectives and hypotheses, structuring foundational or evaluative, quant or qual research plan.• Support participant recruitment and ensure adherence to corresponding human subjects and informed consent protocols. • Design and conduct in-lab or virtual research sessions. When necessary, guide junior teammates.• Analyze data, craft and deliver impactful reports through video explanations, job maps, journey maps, opportunity-solution trees, and other standard documentation.• Act as an advocate for product or service innovations and subsequent research. Show less

Remote/Montreal, Qc

• Designed and led generative and evaluative studies that uncovered user needs previously misunderstood in company's flagship consumer-facing product.• Delivered actionable, analytical insights and recommendations to advance product innovation - through video explanations, job maps, journey maps, and standard documentation.• Established company-wide virtual learning series.• Provided thought leadership for the creation of marketing materials and for company's successful Series B… Show more • Designed and led generative and evaluative studies that uncovered user needs previously misunderstood in company's flagship consumer-facing product.• Delivered actionable, analytical insights and recommendations to advance product innovation - through video explanations, job maps, journey maps, and standard documentation.• Established company-wide virtual learning series.• Provided thought leadership for the creation of marketing materials and for company's successful Series B fundraise. Show less

Vancouver, British Columbia

Led the integration of user experience research as a fundamental tool of successful client cultivation and design strategy development across workplace, urban, retail, and health care projects firmwide. Built capacity within design teams to identify future user needs and values through design thinking processes, align these findings with clients' business strategic goals, and translate them through design. Spearhead the development of DIALOG-specific change leadership and workplace strategy… Show more Led the integration of user experience research as a fundamental tool of successful client cultivation and design strategy development across workplace, urban, retail, and health care projects firmwide. Built capacity within design teams to identify future user needs and values through design thinking processes, align these findings with clients' business strategic goals, and translate them through design. Spearhead the development of DIALOG-specific change leadership and workplace strategy services. Mainstreamed the use of DIALOG's Community Wellbeing Framework. Show less

Seattle, Washington

Led user experience strategy in workplace and health care design projects firmwide. Created and deployed custom, mixed-method discovery projects to uncover individual and team-based functional needs, cultural strengths, business environmental change, executive vision and operational requirements for NBBJ clients. Led strategy team’s translation of analytical findings into clear and compelling design direction for presentation to client, as well as integration into design solutions. Created and… Show more Led user experience strategy in workplace and health care design projects firmwide. Created and deployed custom, mixed-method discovery projects to uncover individual and team-based functional needs, cultural strengths, business environmental change, executive vision and operational requirements for NBBJ clients. Led strategy team’s translation of analytical findings into clear and compelling design direction for presentation to client, as well as integration into design solutions. Created and led change management efforts for workplace clients. Show less

Seattle, Wa

Drove workplace design innovation across engineering sites at Microsoft by conducting original research and product tests within cloud engineering teams. Supported Global Workplace Strategy team's established research programs, while developing new, more agile research approaches. Conducted, analyzed, and reported on pre- and post-occupancy surveys at global engineering sites. Created and deployed workplace pilot testing processes both at cloud engineering workplace lab, and within a cloud team… Show more Drove workplace design innovation across engineering sites at Microsoft by conducting original research and product tests within cloud engineering teams. Supported Global Workplace Strategy team's established research programs, while developing new, more agile research approaches. Conducted, analyzed, and reported on pre- and post-occupancy surveys at global engineering sites. Created and deployed workplace pilot testing processes both at cloud engineering workplace lab, and within a cloud team on the Redmond campus. Harnessed "native" technologies to improve workplace design and end user engagement through partnerships with complementary Microsoft business groups. Developed working group of interdisciplinary engineering leadership focused on improving the quality and range of design solutions for both team and solo work. Show less

New York City And Los Angeles

Urban and Corporate Resilience StrategyDigital strategy, website content development, and supporter recruitment advisory for high profile policy issue campaign in NYC share economy.Social metrics of productivity and capacity-building in the workplace: research design, spatial pilot project design, change management strategy, knowledge management, thought leadership, internal marketing/organizing.Built commercial real estate team at a local real estate office. Advised developer… Show more Urban and Corporate Resilience StrategyDigital strategy, website content development, and supporter recruitment advisory for high profile policy issue campaign in NYC share economy.Social metrics of productivity and capacity-building in the workplace: research design, spatial pilot project design, change management strategy, knowledge management, thought leadership, internal marketing/organizing.Built commercial real estate team at a local real estate office. Advised developer clients committed to shared value-driven economic growth scenarios in and around the South Brooklyn waterfront, New York.Designed strategy and implementation plan for a sustainable branding division in a well-established design firm, including integration of Global Reporting Initiative (GRI)-certified sustainability reporting and change management consulting services. Co-founded Living Streets, a coalition advocacy group that implements people-prioritizing transportation infrastructure in Los Angeles.Co-authored The Model Street Design Manual, a national street planning manual that prioritizes public health, local economic growth, and environmental sustainability in street design.Led teams to orchestrate the Los Angeles StreetSummit 2010—a regional event that changed local debate about streets as vectors of economic development, public health, and life quality. Re-designed curriculum for Business and Its Publics, the lynchpin of NYU/Stern Undergraduate Business College’s Social Impact Core courses. Show less

Greater New York City Area

Spearheaded growth of pedal-powered logistics company as interim member of leadership team. Identified and redoubled existing service area strengths, deepening pre-existing client relationships, exploring + exploiting under-developed business lines. Initiated visual brand image and marketing strategy refresh. Tracked NYC area freight/cargo regulatory and market dynamics to identify thought leadership and action-based leadership opportunities to increase company visibility as a local leader in… Show more Spearheaded growth of pedal-powered logistics company as interim member of leadership team. Identified and redoubled existing service area strengths, deepening pre-existing client relationships, exploring + exploiting under-developed business lines. Initiated visual brand image and marketing strategy refresh. Tracked NYC area freight/cargo regulatory and market dynamics to identify thought leadership and action-based leadership opportunities to increase company visibility as a local leader in this sphere. In concert with Operations Director and technology partners, streamlined and routinized cargo operations: customize equipment, routing and tracking solutions, staffing. Show less

New York City And Los Angeles

Courses taught:Business and its PublicsUrban SociologySocial MovementsSocial Science Research Methods

Organized a coalition-based group of urban planners and streets advocates to fashion and charter a plan for Los Angeles-specific implementation of Complete Streets. Helped write a successful $250,000 grant proposal to the County of LA Department of Public Health's [CDC-funded] RENEW program, for a Living Streets pilot project in Boyle Heights, East Los Angeles.

Helped design and execute 3 day event involving guest speakers, workshops, presentations and 'field' activities, all aiming to politicize the use of streets as a matter of public health, access, safety, and life quality in Los Angeles. Wrote publicity and grant-seeking copy for event. see: www.lastreetsummit.org

Managed daily operations of academic quarterly journal of the Eastern Sociological Society. Received and processed new and revised submissions from authors. Prepared manuscripts for review, sent to reviewers, collected and compiled reviews. Prepared manuscripts for publication. Compiled each issue and supporting documents, transmitted to publisher. Database, communications and financial management.

Facilitated undergraduate experiential education semester study program in Los Angeles. Reviewed and selected applicants. Formulated experiential curricula and field projects with faculty. Planned and led program orientations and end-of-semester retreats. Coordinated and monitored student internships at community organizations and City government. Coordinated family homestays in diverse central city neighborhoods. Mentored students in academic, civic and spiritual development.

Led efforts to preserve affordable housing and eliminate slum conditions with City inspectors from Housing Department's Systematic Code Enforcement Program. Formed tenant associations and developed leadership to improve habitability. Served on Mayor's Housing Crisis Task Force. Coalition building. Secured Los Angeles Times coverage of major campaign.

M.A. And Ph.D, Areas Of Expertise; Urban And Political Sociology

Dissertation: Whose Streets? Paving the Right to the City Research Council 21 Ph.D. Winter School; Participant, School on Comparative.

Bachelor Of Arts - Ba, Cultural Anthropology