Jen Schultz Email & Phone Number

Minneapolis, Mn

• Created branded, engaging copy for students, prospective students, alumni, faculty, business-to-business, and staff for individual communications and multi-stage campaigns.• Developed concepts and creative approaches to produce relevant, innovative communications.• Collaborated with internal and external partners to meet communication needs and maintain a consistent, unified brand voice.• Worked collaboratively in cross functional teams with designers, web producers, and developers on projects including email, direct mail, events marketing, interactive/digital media, and social media.

• Managed all content on the National Home Gardening Club website and microsites; working with best practices, corporate branding model, and site standards.• Planned, wrote, and edited e-newsletters for the National Home Gardening Club (250,000+ readers). • Responsible for initial social media sites, including developing content and engagement. • Used analytic tools to measure site traffic and performance against corporate objectives.

• Served as the business project manager for InfoNET projects, such as usability studies, content management system upgrades and site redesigns.• Coordinated the work of 150+ employees who served as publishers to the InfoNET site and trained new publishers on creating and publishing content.• Developed and oversaw approval processes for publishing new content to InfoNET; served as the primary editor. • Managed development and implementation of new initiatives related to InfoNET content and initiated ongoing improvement of the site. • Served as a resource for other web-related company initiatives.

• Conceptualized and created copy for online and offline marketing materials, including websites, email communications, brochures, flyers, sales kits, select print and banner ads, newsletter, editorial articles, direct mail and other collateral.• Managed content for all websites; created engaging copy.• Conducted internet research to identify best practices, points of difference, and promotional opportunities.• Managed relationships with internal departments to determine recent, current and future interactive material needs.

• Prepared accurate and concise sign copy for all Marshall Field’s regions.• Edited copy, proofed and corrected signs for timely transmission and distribution.• Designed formats and implemented style changes to improve brand communication

Ba Communications - Writing

Education record