Managing Envision Saint John's destination marketing program, including destination marketing campaigns into key target markets, tourism activations and initiatives with and without strategic partners, strategic sponsorships, and collateral and content development, as well as overseeing the visitor information services and welcome centre portfolio for the organization.

Responsible for the day-to-day management of the destination marketing program for Saint John & the Towns by the Bay, with the intent to increase awareness of the destination as well as tourism revenues in the Saint John Region. Responsible for overseeing the organizations’ marketing budget, including planning, tracking and forecasting. Responsible for external relationship building and management with a variety of stakeholders, including identifying partnership opportunities with organizations with aligned interests to increase marketing reach. Responsible for overseeing the development and deployment of printed and digital marketing content for the organization, including all sections of the Discover Saint John website, printed visitor-facing collateral, printed and digital sales tools for various markets, and visitor and industry-facing electronic newsletters. A senior member of Envision's marketing team, providing guidance, leadership and mentorship, while acting as a resource to the senior leadership team.

Responsible for the day-to-day content development, management, engagement and monitoring of the Discover Saint John social media channels, including the development and execution of paid social media campaigns across various platforms, managing various budgets. Responsible for the development and deployment of printed and digital marketing content for the organization, including all sections of the Discover Saint John website, printed visitor-facing collateral (Official Saint John Visitor Guide, Saint John City Map, walking tour brochures, rack cards), printed and digital sales tools for various markets, and weekly and monthly visitor and industry-facing electronic newsletters.

Responsible for the execution of the Visitor Experience Strategy, including the management of the municipal Visitor Information Centres, the design and deployment of various visitor information tools (electronic visitor information kiosks, brochure racks, online chat), the design and deployment of various visitor-facing printed and electronic collateral (Official Saint John Visitor Guide, Saint John City Map, various walking tour brochures, walking tour app), and updating the Discover Saint John website. Responsible for the development and management of Discover Saint John’s Membership Program from 2010 - 2014, including membership growth and retention, advertising sales, day-to-day member relations as the point of contact for Industry, and working with numerous Industry Stakeholders to find additional ways to support and promote members.

Responsible for membership growth and retention, including day-to-day relations with current and prospective members, coordinating marketing initiatives for the Saint John Board of Trade, like the launch of the Member-to-Member Benefit Program, selling advertising opportunities in both the Board’s quarterly newsletter, Currents, and the annual networking directory, as well as, for aiding in the planning of content for both publications.

Actively involved in the design, development and production of a tourism-based web program for the City of Moncton, responsible for continual self-management and discipline, working from a home office and commuting to Moncton as required. Responsible for day-to-day Account Management activities with other clients, both Saint John and Moncton based, as well as the time and project management of a Project Coordinator.Account management operations for several clients under minimal supervision in a satellite office consisting of an Account Executive and myself. Responsible for the supervision, planning and coordination of the public launch of the Saint John Sea Dogs hockey team in Saint John, as well as, the billing, scheduling, planning and coordination of the production and printing of projects with the Moncton office.

Responsible for the coordination, production and delivery of various projects on several accounts simultaneously, while working under more than one manager, including the coordination of the production of the 2005 Experience NB Guide, managing my own work load as well as that of a second coordinator, including collection and organization of all advertising, editorial, packages and accommodation sections. Responsible for the coordination of projects for various important accounts including Moosehead Breweries, Dairy Farmers of Canada Maritimes, Cavendish Farms and Tourism New Brunswick.