Jen Simpson Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

Castle Rock, Colorado, Us

• Produced and executed new marketing objectives to secure the center’s top position in the retail market during the opening of a brand new mall, leading to a record 6 million individual visits and preventing any sales loss, despite added market competition.• Introduced analytics framework: created reporting structures, established key performance indicators (KPIs), influenced agile shifts in tactics, increasing overall return on investment (ROI) by 27%.• Updated the objective and directed new design of the center’s highway billboard signage, leading to consistent performance increases of 10-25% for individual products.• Reviewed annual budget and identified $40,000 in savings to increase direct media buy.• Built and mentored internal marketing team and secured contractors suited to meet department needs.Software: Adobe Photoshop, Microsoft Office, Google Analytics, Google Ads, WordPress

Indianapolis, In, Us

• Developed comprehensive digital marketing campaigns, including email marketing, Google Ads, retargeting, behavioral remarketing and display advertising to achieve an 8% increase in qualified web traffic and 3% increase in online sales.• Led redesign of company website, including homepage features, D2C and authorized seller product listing strategy, SEO strategies and landing page structure, increasing pages per visit by 16%.• Organized and executed an average of two monthly store selling/networking events and vendor trunk shows, exceeding event-specific sales goals between $50-500K. Strategically invited customers while leading and motivating event teams.• Managed direct mail campaigns, including semi-annual production of company magazine and holiday advertising, producing a consistent 5% increase in sales.• Secured more than $500,000 in co-op revenue annually through relationship development and selling advertising space to external brand business partners.

Indianapolis, In, Us

• Developed and executed company social media strategy for all social platforms. Implemented plan using Hootsuite, exponentially increasing followers and creating a company presence on Instagram.• Planned and administered strategy for SEO & SEM, resulting in 50% increase to website traffic. • Analyzed pertinent data using Google Analytics to refine approach.• Point person for planning and execution of CRM and CX programs, strategically reaching top client base with appropriate touchpoints, creating a 34% increase in customer engagement.

Indianapolis, In, Us

Planned and executed two major fundraising events—Mutt Strut and Face of Love breakfast— overseeing volunteer and staff coordination, budget and financial management, sponsor relations (local and national), and web and social media event marketing.• Achieved event revenue goals of $500,000+.• Marketed Mutt Strut and secured attendance of more than 8,000.• Recruited and managed more than 150 volunteers.

Indianapolis, In, Us

Indianapolis, In, Us

Muncie, In, Us

• Created swim lesson classes including the day, time and teacher according to business needs• Established and coordinated swim team program for 40 children• Contacted parents with questions and concerns about their student• Produced and executed lesson plans to teach technique and strokes• Taught 20 to 25 children per day according to their age and ability level• Directed 4 office employees in their duties and customer service skills