Jen Thompson Email and Phone Number

• Led a portfolio of complex, cross-functional marketing initiatives designed to drive revenue while ensuring alignment with business goals.• Responsible for over 25 B2B marketing campaigns. • Devised omnichannel marketing campaigns and oversaw execution, delivery, reporting, and optimizations across multiple teams.• Developed and maintained marketing content for case studies, webpages, blogs, emails, webinars, thought leadership reports, videos, social media, advertisements, and sales enablement tools, ensuring cohesive messaging, positioning and branding cross all channels.• Developed and managed charters, project plans, editorial calendars, budgets, and postmortems while proactively mitigating program risks and dependencies to ensure smooth execution and timely delivery.• Worked directly with senior leadership and provided guidance, resources, and training to sales and product teams to maximize outreach effectiveness and conversion rates.• Tracked performance against established metrics and KPIs, provided regular progress reports and made data-driven optimizations.• Utilized platforms such as Demandbase, LinkedIn Campaign Manager, Jira, and Monday.com.• Managed a sub-team of three project and program managers responsible for executing marketing initiatives across various business segments.

• Defined SVB Canada's 5-year marketing strategy and annual strategic goals, aligning them with broader business objectives to drive growth and market presence.• Led the development of a coordinated and integrated marketing plan, leveraging diverse channels to optimize reach and impact.• Spearheaded the development of internal and external communications, including SVB Canada’s collateral, website, email, events, PR, and social media, to enhance brand visibility and engagement in the Canadian market.• Provided strategic direction for the development, roll-out, and launch of new products and propositions, driving innovation and market differentiation.• Collaborated with the US marketing leadership team to ensure alignment between Canada's strategy and the global marketing strategy, fostering synergy and maximizing brand consistency.• Represented Marketing in the annual business planning cycle and business plan reviews, including securing budget to support initiatives effectively.

• Directed marketing across Canadian and US markets including major cities to increase brand awareness, drive business development, deepen in-market engagement, and deliver on brand promise.• Cultivated strong partnerships and collaborated closely with regional sales teams to identify and deliver high-impact marketing deliverables.• Improved integration with corporate marketing colleagues by leveraging expertise to enhance the marketing activities, campaigns, and materials equipping regional teams to position and sell SVB in a competitive market.• Revamped processes and procedures for managing, delivering, and tracking field marketing activities. • Streamlined team projects, marketing deliverables, sponsorships, and field marketing outputs for increased efficiency and effectiveness.

• Responsible for planning, organizing, and executing field marketing campaigns, events, and activities to generate new business opportunities and engage existing clients in close collaboration with regional sales teams.• Spearheaded initiatives to align marketing efforts with regional goals to create and execute integrated marketing initiatives and programs driving collective success and enhancing client and prospect engagement. • Developed and executed a strategic global sports partnership strategy spanning field markets and international geographies and driving meaningful business development.

• Led marketing initiatives across the UK market to elevate brand awareness, foster business development, and enhance client engagement, consistently delivering on brand promise.• Managed comprehensive product and channel marketing, PR, social media, and digital content efforts for the business in the UK, orchestrating cohesive strategies to maximize impact and reach.

• Marketing project leader for Samaritan’s Purse UK’s international programmes and projects, developed and executed strategic marketing plans to generate income to meet financial objectives. • Responsible for achieving income targets for Raising Families, Turn on the Tap, Giving Catalogue and Disaster Relief campaigns while coordinating and launching a multichannel marketing campaign, reaching a target market audience of over 5,000,000 UK residents. • Created print collateral, website content, social media messaging, email communications, radio advertising and press releases that increased participation of existing supporters and acquire new participants for each campaign, while staying within budget and fully compliant with company values, key messaging and strategy.• Supervised supportive tasks and activities conducted by other team members, such as social media, online content and email blasts. • Monitored and evaluated effectiveness of all aspect of marketing plan through ongoing capture and reporting of key metrics, through digital tracking and real-time assessment.• Served as the liaison between different internal teams, as well as external vendors

• Managed and coordinated internal and external communications, PR, marketing and awareness efforts.• Responsible for the inception and completion of marketing plans and promotional campaigns. • Created and executed communication materials, specifically developing content for website, email marketing campaigns, collateral, annual reports, data sheets, surveys and blog content. • Wrote and managed content for social media sites, including Facebook, Twitter and LinkedIn. Produced, distribute and follow up on press releases. • Developed new programs while managing and growing existing patient support programs (led a 430% growth in Patient Assistance Program in 2013). • Creatively designed and implemented educational and informational campaigns. • Planned and delivered the Foundation’s special events, including fundraising galas, athletic events, outreach initiatives, and social functions for supporters (assisted in growing financial contributions by 88% in 2013). • Generated client involvement and managed Foundation’s CRM database for donors, volunteers and media contacts. • Recruited, managed and trained volunteers for various roles within the organisation and organisational events.

• Recruited, managed and cultivated relationships with business executives to grow event participation and corporate partnerships. • Partnered with Light The Night Walk staff to plan, facilitate and execute networking event logistics.

• Assisted in the continual development and implementation of a public relations strategy. • Wrote internal and external communications material to produce a consistent message. • Planned and executed large events to enhance awareness.• Accomplished media and public relations professional with experience working to effectively create a consistent organizational message, generate enhanced awareness, and develop key relationships with media and external personnel. • Generated a 730% increase in regional media coverage, assisting in the development and implementation of successful public relations strategies, and utilizing innovative means to design and produce large-scale events that generate community awareness.

Served in multiple roles as administrative assistant by providing support for faculty, staff and students.

Assisted in planning, designing and implementing a marketing strategy to promote the practice within the community.