Jen Werner Email & Phone Number

Chicago, Il, Us

London, England, Gb

The senior marketer in the Americas, developing, executing and measuring short- and long-term growth initiatives for the US, Canada and Latin America business divisions. This includes brand and product positioning, demand generation, content marketing, social media, events and partnerships as well as coaching and development for a team of 10-13 across performance, events and operations. Key Metrics: 100%+ ROI YoY on marketing headcount and operational budget182% increase in global marketing attributable revenue (2013-2021); 109% Americas90% increase in global marketing leads created (2018-2021); 63% AmericasTeam management and coaching- Manage a team of managers and individual contributors in Chicago and London to deliver strategic, cost-effective, integrated campaigns- Create a climate that attracts, retains and motivates top quality personnel with a team of 10+ professionals ranging in experience- Provide direction, removing barriers and helping develop team’s skillsStakeholder management and executive briefing- Consult and advise the global sales and marketing team to drive consistent, locally relevant, brand messaging across regions- Engage executive stakeholders to ensure broad and consistent knowledge of key messages; remove ambiguity in goals or objectives for marketing and communications activity- Collaborate with product, research and client service to understand client needs in various parts of the world- Help ensure Mintel’s philosophy, mission and vision to be pertinent and practiced throughout the organization- Americas crisis response team communications representative

London, England, Gb

Design, manage and execute the marketing strategies for Mintel's CPG business, globally. Specializing in food, drink, household and personal care verticals and focusing on both increased client retention and new business.- Responsible for central marketing strategy for the CPG vertical, globally- Collaborated with in-market colleagues to identify market needs and business styles requiring localization at a regional or country level- Served as key liaison between marketing, sales, product development, research and clients regarding CPG initiatives- Managed, budgeted and directed global marketing campaigns

London, England, Gb

- Planned multi-channel marketing campaigns- Developed timetable for marketing campaign deliverables- Managed tradeshow booth planning and execution- Strategized with Marketing VP to increase lead quality- Tracked ROI for marketing campaigns- Liaison for speaking requests and trade partnerships

London, England, Gb

Philadelphia, Pa, Us

· Edit writing and layout of department publications · Manage publication production schedules and ensure timeliness · Author various feature stories and news articles for PennAthletics.com · Write and update annual media guides · Serve as department's graphic designer, producing web content and printed pieces · Consulted on redesign and launch of ThePennRelays.com and PennAthletics.com · Responsible for daily web site maintenance · Serve as primary media relations contact for six sports · Provide weekly media notes and pitch storylines to web, local, regional and national media · Hire and supervise nine students; oversee two full-time interns

Madison, Wi, Us

· Edited annual fact books and weekly media notes · Wrote and updated annual media guides · Submitted feature stories to web and pitched to local and national media · Provided weekly media notes to web, local, regional and national media · Consulted on redesign of uwbadgers.com; · Was responsible for daily web site maintenance · Directed student assistants · Managed promotional campaigns for national awards nominees · Handled media relations for three varsity sports