Email Marketing Campaign Management: Expertise in planning, executing, and optimizing data-driven email marketing campaigns that drive audience engagement, conversion, and growth.Content Creation: Copywriting and content development across various digital marketing channels, including email, websites, and paid search campaigns.Google Ads & Paid Search Campaigns: Successful management of multiple PPC accounts, collaborating with client stakeholders to establish brand goals, develop brand identity, drive conversions, and ensure consistency of brand tone across websites and advertising platforms. Analyze customer trends and behavior to recommend UX enhancements and define marketing strategies for client accounts.Digital Display Asset Creation: Proficient in designing eye-catching and effective digital display assets for use in digital marketing channels.Marketing Industry Blogs: Author engaging and informative SEO-optimized blog articles on a variety of digital marketing topics, showcasing thought leadership and industry expertise.

Managed Google Ads accounts: Planned, strategized, executed, and optimized campaigns to drive audience engagement, conversion, and growth while maximizing ROI.Interpreted Google Analytics reports: Extracted valuable insights to inform data-driven decision-making and drove continuous improvement of digital marketing campaigns and strategies.Designed and implemented retargeting and remarketing strategies: Re-engaged past website visitors to increase conversions and drive revenue growth.Conducted keyword research and optimization: Researched, monitored, and optimized keyword strategies to improve ad relevance, quality score, and overall campaign performance.Performed competitive analysis and reporting: Conducted thorough competitive analyses and provided ongoing reporting, analysis, and optimization recommendations for client campaigns.Ensured adherence to account structure and SEM best practices: Maintained account, campaign, and ad group structures that aligned with industry standards for search engine marketing (SEM).Continuously learned and educated: Stayed updated on the latest trends, bidding methodologies, and processes, while educating self and team to ensure cutting-edge digital marketing strategies.Expanded and improved ad campaigns: Proactively expanded and improved ad campaigns based on client needs, focusing on continuous growth and evolution.Educated clients and team members: Taught clients and team members about best practices and new opportunities in digital marketing, fostering a culture of collaboration and innovation.

Planned, strategized, and executed Google Ads campaigns, ensuring alignment with client objectives and goals.Researched, monitored, and optimized keyword strategies to maximize ad relevance, quality score, and overall campaign performance.Conducted competitive analysis, ongoing reporting, analysis, and optimization of campaigns to drive continuous improvement and growth.Ensured account, campaign, and ad group structures adhered to SEM best practices and industry standards.Educated myself and the team on the latest trends, bidding methodologies, and processes, fostering a culture of continuous learning and innovation.Proactively expanded and improved ad campaigns based on client needs, focusing on growth and evolution to meet marketing objectives

Develop and maintain software: Collaborate with clients to build and maintain software applications, ensuring functionality and performance meet their requirements.Bug fixing and troubleshooting: Identify and resolve software issues, enhancing overall system performance and user experience.Continuous learning and skill development: Stay updated on the latest programming languages, tools, and best practices to offer clients cutting-edge solutions and improve coding efficiency.

Offering images for sale: Catering to both business and personal needs, providing high-quality visuals.Social media expertise: Utilizing various platforms to engineer a desired corporate image, establish a strong online presence, and promote events or ideas.

Designed, built, implemented, and maintained the app's backend code using Firebase database, cloud functions, and Plaid's financial institution linking development tools.Continually refined the database design structure to meet evolving business needs and partner research goals. Built and maintained financial education software components known as "Pathways."Contributed to design and implementation, and coordinated with iOS and Android development teams to ensure regular, smooth deployments to each platform.Planned biweekly sprints and executed longer-term architecture plans using the Agile approach.Regularly contributed to product development during team meetings.Utilized technologies such as Node.js, Firebase, React, React Native, Github, Jira, Notion, Slack, and Google Cloud Platform.

Built an interactive map of Vermont's parks and a database where authorized users can add events, news, and features specific to individual parks using Google Maps, Fiirebase Database, JavaScript, HTML and CSS

Collaborated with orthopedic surgeons, mid-level providers, nurses, and other medical assistants in an orthopedic and rehabilitation outpatient clinic, ensuring seamless patient care.Entered orders for various tests and medications into a computerized health record system, tailoring them according to patients' individual needs.Tracked prior authorizations for medical equipment, procedures, and medication, ensuring timely ordering and scheduling appropriate follow-ups to maintain optimal patient care.Coordinated physician and mid-level provider schedules, accurately matching patient needs with the treatment specialties of the scheduled providers.Answered patient phone calls, providing accurate and comprehensible information in a timely manner, addressing their concerns and inquiries.Assisted providers with filling out paperwork, ensuring the completed documents were returned to the appropriate recipients via fax or mail, streamlining administrative processes.