Jennifer Abril Email & Phone Number

Oceanside, Ca, Us

Fort Collins, Co, Us

Fort Collins, Co, Us

Fort Collins, Co, Us

Fort Collins, Co, Us

Dallas, Tx, Us

Fort Collins, Co, Us

Fort Collins, Co, Us

Memphis, Tn, Us

• Decreased cost per order by over 43%, while increasing top-line revenue, by eliminatinginefficient spend and optimizing affiliate partner promotional strategy• Negotiated deals with major affiliate networks, decreasing the overall cost without negativelyeffecting top-line revenue growth• Cut SEM brand term cost per click by over 50% by partnering with top affiliates and removing theremaining publishers from search engine space• Optimized daily, monthly, and quarterly reporting to quickly assess individual publisher andnetwork opportunities, which resulted in 5% year-over-year increase in productive publishers• Initiated exclusive affiliate promotional testing that allowed for stronger margin growth and 32%year-over-year increase in affiliate revenue• Increased affiliate conversion rate by an average of 26% with A/B testing of landing pages• Diligently monitored affiliate pay-per-click activity that resulted in stronger relationships withcompliant publishers and a noticeable decrease in fraudulent activity during peak sales days• Surveyed affiliates to establish growth opportunities, pain points and open channels ofcommunication; the collaborative effort resulted in a $9 increase in 3 month earnings-per-clickand $18 increase in current 7 day earnings-per-click• Recruited new affiliates, joint venture partners, and strategic partners allowing AutoAnything totest other marketing channels with limited liability• Developed annual affiliate campaign calendar and rollout plans to meet forecast goals• Partnered with the Email Marketing Manager to implement focused email campaigns that resultedin year-over-year revenue increase of 21% and 12% increase in click through rate• Launched, tracked and reported on triggered and weekly email campaigns giving the EmailMarketing Manager the ability to focus on high level strategy

San Francisco, California, Us

• Teamed with Marketing Manger to launch Charlotte Russe’s first Affiliate, Social Media, PaidSearch, Comparison Shopping Engines, and Behavioral email campaigns; together, the programsbeat forecasted goals by 37%• Coordinated the email acquisition and retention program, which resulted in $8.8 million increaseyear-over-year• Increased customer acquisition through multiple new programs including in-store capture,sweepstakes, and display media• Conceptualized and developed integration of social elements in email and homepage campaigns• Partnered with Web Design Manager for creative development, management and optimization ofonline advertising, homepage campaigns and email marketing strategies• Teamed with Project Manager to successfully launch two site redesigns, which resulted in higherconversion, brand identity, and increased customer satisfaction• Increased site conversion by 97% year-over-year with a/b testing, strategic marketing to qualifiedtraffic, and optimization of landing pages• Increased paid search revenue by 83% year-over-year with the testing and optimization of landingpages, keyword build-out, and copy• Partnered with Social Media Manager to develop strategy and execute online branding campaignswith multiple partners, including Facebook, MySpace, Twitter, and blogger• Analyzed and diagnosed issues which may impact site or channel performance• Used web analytics and campaign performance data to evaluate and modify strategic efforts

• Researched, developed, and grew private label programs, increasing sales and profits by offeringconsumers more cost effective products with higher profit margins• Selected and procured product for various categories including women’s footwear, hair goods andaccessories• Managed the product assortment, financial planning, and vendor partnerships to achieve sales,margin and turnover• Partnered with cross-functional teams including Marketing, Creative, IT, and Accounting tosuccessfully launch an online drop-ship program• Responsible for item creation and life cycle maintenance: validated product detail, cost, retail,inventory dates, creative time line and catalog close• Tracked trends and shopped the competition by traveling to markets, shows, and stores• Responsible for writing a jargon-free department instruction manual for the training and growth offuture employees

• Responsible for all merchandise selection, turnover, and brand building in the categories offootwear and accessories• Established and maintained vendor relationships• Prepared, coordinated, and presented merchandise to Director of Merchandising and committee• Teamed with Quality Control to review high return rates, took necessary actions to lower returnrates and insure profitability.

• Followed up with vendors on product information sheet, photo samples and trouble shooting• Imputed item details into the home data base, maintained item files• Created and presented seasonal best and worst sellers

• Managed incoming and outgoing samples• General administrative support of the buying team