Jennifer Efua Afful Email & Phone Number

Accra, Greater Accra Region, Gh

Accra, Greater Accra Region, Ghana

Building strong relationships with clients by maintaining open lines of communication and acting as the main point of contact for clients, understanding their needs, objectives, and preferences. Overseeing the execution of projects in the Nestle Infant Nutrition Department (BABYANDME CWAR, CERELAC, LACTOGEN, NAN, GUIGOZ, NIDO1+, CERELAC JUNIOR, & SMA GOLD) from start to finish and collaborating with different teams within the company, such as creative, design, copywriting, and technical teams, to ensure that projects are delivered on time, within budget, and meet the client's expectations.Contributing to the development of strategic plans for campaigns such as Raising Great Parents and CERELAC Lullaby MUMMY campaign, based on my understanding of the client's objectives and the company's offerings.Responsible for the successful implementation of marketing and advertising campaigns. Overseeing the creation of campaign materials, coordinating their distribution, monitoring performance, and making necessary adjustments based on real-time data and feedback.Keeping track of budgets is vital to ensure that projects are executed within the agreed-upon financial limits. Allocate resources appropriately, manage expenses, and provide cost-effective solutions that meet the client's needs.Acting as intermediaries between clients and internal teams to resolve any problems that may arise.Provide regular reports to clients, highlighting key performance indicators and insights, and make recommendations for future improvements.

Accra, Greater Accra, Ghana

Curated and collated influencer data for specific campaigns. Ran a successful influencer activation campaign for MAGGI as they sponsored the WAFFEST 2022 event. Handled invoices and financial transactions on behalf of the Agency and the Influencer. Successfully ran a MAGGI RAMADAN campaign with two influencers from Ghana and Senegal. Influencers content was organic but garnered a lot of engagements.

Accra, Greater Accra, Ghana

I handled day-to-day social media activities on Nestlé Infant Nutrition brands (CERELAC, BABYANDME, & NIDO 1+) across multiple markets. I worked on sharing approved content for Ghana, Nigeria, and 6 French markets (Senegal, Cameroon, Gabon, Burkina Faso, Cite d'Ivoire & Mali) and Angola.I also worked on monthly reports and reported directly to the head of digital to make sure we are following brand guidelines on each and every market. Whilst leading supporting community managers in the French markets to moderate shared content on the pages and also assist in reporting for their respective markets.

Kasoa, Central Region

Description: Social Media and Online Brand ActivationsAssisted in concept development and Achieved an average of 95% of KPIs for social media campaigns executed for Topnotch multinational brands such as Close-up Ghana, Shell Ghana, Vodafone Ghana, Nokia Mobile, Old Mutual Ghana, Guinness Ghana, Smirnoff, MasterCard, Stanbic Bank and Jumia Ghana as well as musical artistes and mobile and web applications to trend as number one to five topics in Ghana.E. G #Vodafoneat3 #NokiaMobileOnAndroid #SmirnoffIce #StanbicChristmas #GuinnessSmooth #ItsUpToUs

Accra Metropolis, Greater Accra, Ghana

Used an organized and efficient approach to managing different deadlines.Performed in-depth research into topics to write clear and accurate copy.Served as a key contributor in all phases of artistic concept design, collaborating with key strategists to increase the quality of final content.Worked closely with top leaders and talented writing team in finalizing projects ranging in value and complexity.Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.

London, England, United Kingdom

Maintained filing and recordkeeping systems with efficiency and accuracy.Coordinated general office duties such as filing, faxing, and data entry.Created agendas, meeting notes and other documents to enhance the collaborative process.Set up and maintained electronic filing systems to maintain organizational efficiency.

Accra Ghana

Creating and handling brand content and accounts on social media.Also communicating marketing plans and strategies with senior management.Working with the communications team to drive the internal promotion of company programs, initiatives, guiding principles, and mission.Achieved 100% satisfaction as feedback from UNICEF on all of 100 social media posts submitted for their GACA project which won a Gong-Gong award for a social experiment.Successfully handled/handling 6 communities, i.e GACA Ghana, Goldfields Ghana, Fanta Ghana & Schweppes for West African French markets (Coca-Cola Company), Standard Chartered Ghana, and Ogilvy Ghana within 2 years.

Accra Central

Achieved a 80% Month on Month growth in the number of Facebook page likes translated as online loyalty, initiating with 500 likes in the first month and achieving 160% of the overall target within a stipulated period of 4 months. Coordinated marketing activities and policies to promote products and services and implemented campaigns for online advertising and tracked campaign effectiveness making effective adjustment strategies accordingly

East Legon, Accra

I planned large-scale events such as annual gaming contest, conferences, and meetings, also managed event logistics and operations, including support staff, vendor services and volunteers for the contest. Coordinated schedules and timelines for all events, broadcasted live on all social media networks.Got a number of [40] participants instead of [20] that was estimated, from online campaigns, resulting in [50%] increment in revenues. Supervised onsite team of [6], including caterers, graphic designers, and facility management team

Certificate, Marketing And Communications

Professional Diploma In Digital Marketing, Communication, General

Online course

Certificate, Social Media Marketing

Language Certificate, German Language And Literature

Ich habe ein A1 Kurs gemachten.. Ich kann ein bisschen Deutsch sprechen!