Jena Min Email & Phone Number

A creative executive with expertise in client management and business development and a deep understanding of partnerships in the live events, experiential, creative, and media space. Responsible for driving strategic partnerships and go-to-market strategies that engage new audiences via live events and seize opportunities that ultimately drive revenue growth. A network-builder who has mastered developing relationships with industry leaders and executives.* Strategic thinker with an entrepreneurial spirit and exceptional negotiation and relationship-building skills* Has extensive client experience working with the live event industry with an established roster of existing relationships with venues, promoters, DJs, vendors and staff* Found a niche producing highly engaging industry networking events and afterparties for the cannabis and psychedelic industries * Exceptional communicator and storyteller of compelling narratives* At my best working at the warp speed of early stage startups and delivering quick project turnarounds* Identify new business opportunities and forge strategic partnerships in disruptive technologies that align with business objectives* Represent the company at industry events, conferences, and networking opportunities, enhancing brand visibility and building relationships* Proactive in recruiting and on boarding project managers, UX/UI designers, and agency partners

Dreamers // Doers is female-focused collaboration and co-mentorship network of highly active entrepreneurs, investors and advisers.

Stealth Mode AI Startup in the mental health space.

Paris, Ile-De-France, Fr

- Facilitate programming with our corporate partners, network of mentors, advisors and investors- Evangelize, engage with and recruit founders and community of early stage AI startups into accelerator program- Build and manage relationships with cross-functional teams (Events, Global Partnerships, Business & Strategy)

New York, New York, Us

Project: Sourcing, vetting and distributing highly reliable COVID-19 test-kits to NYC health care workers & first respondersUpdate: A network of 60-strong volunteers helped distribute more than 40,000 highly reliable and cost-effective COVID-19 test kits to local hospitals and health care clinics as a crucial part of the public health strategy.

Responsible for experiential marketing events and brand activations in the beauty, wellness and fashion verticals that combines both in-person and digital programming in close collaboration with design agencies, PR firms, influencers and venue operators as well as ensuring key performance goals and qualitative measures are consistent with the company vision and financial goals.Executive Leadership & P&L Management:- Establish strategic marketing vision to create best-in-class consumer experiences that promote brand narratives- Ideate unique and compelling activations to generate proposals and secure new business and renewals- Oversee P&L management to ensure programming is delivered within budget and meet both brand guidelines and event venue requirements including any COVID safety procedures- Identify market opportunities and revenue growth channels- Develop all marketing sell sheets, pitch materials and other sales collateral- Stay ahead of curve on experiential event industry trends, latest technology and best practices- Oversee hiring and on boardingCommunication:- Manage and collaborate closely with cross-functional internal teams including Marketing, Sales, Operations, Production, and Design throughout the event planning and execution process using tools like Slack and Zoom- Manage external communications with the press, agencies and influencers as well as with consumers through social media channels- Create and share constantly updating master events calendar with entire team- Leverage marketing planning and CRM tools to manage client interactionsPartnerships:- Key point person for tentpole events and brand partnerships- Secure media sponsorships and manage activations- Conduct research to identify, evaluate and select potential partners and vendors to bring activations to life- Develop and maintain relationships with cultural institutions, charities, studios, members-only clubs, and publicists for strategic corporate partnerships

New York, Us

* Drive the full product life cycle from concept to completion* Conceptualized the brand's product development strategy based on consumer insights, identifying underserved markets, and cultural trends* Negotiated and tracked costs and deliveries with vendors* Developed and maintained vendor relationships on a regular basis* Made purchases in line with the company profit targets* Conceptualized creative campaigns for product launches and go-to-market strategies* Helped set up a system to perform quality control checks on all products* Partner with the creative team to establish the voice of all marketing copy and product descriptions* Track analytics on sku performance and sell-throughs* Analyze performance data and make recommendations on future product ideas and launches

Successfully raised funding of $1.5 million for a New York holding company as a prospective applicant vying for one of five licenses to grow, process, and sell medical cannabis in the mid-Hudson Valley with additional dispensaries planned in Manhattan, Rockland County, Schenectady, and Rochester.* Executed all due diligence, business engagement, external engagement, and integration planning* Recruited an executive team and board of directors to represent both industry and science* Forged strategic partnerships with key stakeholders including local government advocates, research universities and industry leaders

Formulated a research strategy on executive-level searches, diversity and inclusion hiring strategies, board assessments, succession planning, and compensation benchmarking while developing talent pipelines and managing a candidate database. Provided timely and accurate intelligence briefings and actionable insights on the role(s), point of contact, current executive management team, board, and company owners for business development calls/meetings.CLIENT-FACING DELIVERABLES: Identify and screen potential candidates to add to weekly confidential reports on search progress including candidate feedback and referrals. Compose job descriptions, draft all business development correspondence, create digital business development presentations and marketing materials.RESEARCH: Established best practices for researching, sourcing, vetting, and segmenting a continuous pipeline of candidates for ongoing search assignments using sourcing techniques such as Boolean or Google X-Ray, open-source including PDF and doc files, and deep web searches. Designed multiple internal business development and operational systems using various data sources to update client profile data including executive team, board of directors, investors, strategic partners, portfolio companies and recent acquisitions.COMMUNICATIONS: Develop and maintain HR partners and industry professionals for candidate referrals. Developed a data-scraping tool for a daily internal newsletter of industry-related trends, M&A deals, executive moves and potential business development leads. Managed all social media channels for the partners.

Luxury product marketing firm that performs deep diligence, user research & development of new consumer brands in beauty, fashion, and wellness from ideation to launch.Digital Marketing & E-commerce Strategy, Me&Ro Jewelry* Organized and managed company's first social media marketing team that doubled annual sales ($15M+)* Played a key role in re-branding of the website and launch plan in under 2 months* Created new categories based on consumer insights that tripled annual sales* Won positive press and engage new online communities* Created scalable cross-function workflows for efficient CRM & project management* Established best practices that reduce online fraud and chargebacks by half* Identified and made recommendations for customer service pain points that resulted in a rate of return decrease by nearly 70%Sales & Data Analytics, Help Remedies Wellness* Measured metrics in support of inventory planning, new products & sales strategy* Analyzed sell through data for product forecasting* Provided business insights across categories, regions & retailers* P&L managementProduct Marketing & Merchandising, 1Thirty9* Conceptualized a retail incubator to develop and test products before going to market* Created a strategic roadmap for marketing strategy* P&L management for multiple categories* Opened 2nd location in Brooklyn, NY* Launched first luxury hemp apparel line in the U.S. bought by Whole Foods

Chief responsibility was to merge design vision with financial goals by negotiating optimal costs, terms and deliveries with vendors as well as developing seasonal merchandising plans to ensure product assortment meets consumer needs and profit goals. Additionally, tracked and sold excess goods to off-price channels.

Education record

Education record

Education record

Education record