Strategic leader for the Hallmark Business Connections (HBC) Wellness Engagement Segment. Oversees market positioning as it relates to products, product development, services and the technology platform. Responsible for strategy and communication of the segment roadmap.Lead consultant for HBC Corporate Wellness clients including: program design, communication planning, analytics and creative strategy for custom wellness programs. Provide expertise to large 50k plus populations with tailored programs addressing each individual culture and employee engagement status.Thought leader. Sought after public speaker and media source in the areas of corporate wellness, use of incentives and worksite wellness trends. Featured professional in 2012 Microsoft documentary “The Paladins” for her role as the organizational champion in HBC’s success in corporate wellness category. Frequently published author, blogger and social media contributor.

Served as the marketing partner for all UnitedHealthcare's Clinical & Pharmacy Products including: Complex Medical Conditions, Disease Management, Wellness Programs, Behavior Health, Innovative Health Products such as Telemedicine and NowClinic, Care Management, Decision Support, Incentives and Pharmacy.Responsible for setting marketing strategy, implementation and analysis of the clinical suite's product development and launches.Partnered with UHC sales teams to ensure accurate go-to-market strategy and implementation. Supported teams with product training, collateral, direct mail, advertising, etc.Served as the liasion to sister company OptumHealth for the strategy and implementation product life-cycle marketing needs and consumer communication campaigns.

Responsible for strategic marketing plan development for new business opportunities to existing and new customers through the creation of new modes of selling, new channels, and new market development of Wellness programs, including preventive clinical services and on-site wellness client initiatives. Partnered with regional sales teams, product development, wellness coordinators and sister companies to identify, evaluate and manage new product opportunities and marketing initiatives. Evaluated competitive opportunities and set strategy with product and sales organizations.

Developed go-to-market strategy and successfully launched online disease management health care product offering for Fortune 500 employers. Managed consumer insights and research, product naming, creative development, advertising, consumer engagements, collateral, media relations and all business development activities. Successfully managed account relationships with 3M, General Mills and Medtronic.Responsible for designing and implementing all interactive components for wellness health care product launch including Web site design, copy and content, user functionality and podcast development.

Since 1993, Star has provided powerful brand integration for their clients. A leading global marketing solutions provider, Star values a customer centered approach, lasting partnerships, and consistent execution. Star's comprehensive design, fabrication, installation/dismantle and property management services support events, trade shows, retail fixtures, corporate environments, and everything inbetween.

Appointed by Governor Arne H. Carlson.Served as the Agency Spokesperson on issues ranging from a variety of health care and wellness related topics affecting Minnesotans. Provided guidance on statewide public awareness campaigns including non-smoking, fetal alcohol syndrome, children's health and others.Managed a team of health information officers and the ongoing public relations efforts and agency branding.Wrote and managed executive presentations, public appearances and media relations.