Jen Appel-Wilson Email & Phone Number

Boca Raton, Florida

Adjunct Professor for following courses: PR/Marketing, Topic Research, and Research-Intensive.- Use variety of learning modalities and support materials to facilitate learning process and accentuate presentations, including visual, aural and social learning modalities.- Evaluate and revise lesson plans and course content to facilitate and moderate classroom discussions and student-centered learning.- Develop curriculum standards, lesson plans and syllabi.- Work with colleagues and administrators to create robust education programs.Previously held the position of Faculty Advisor for the student-run record label, Hoot/Wisdom Recordings in the school of Commercial Music Business. Created, organized, and held the first-ever Music Industry Summit day-long workshop for the Commercial Music Business department in 2019. Scheduled over a dozen speakers, promoted the event, and handled all day of seminar needs.

- Maintain and improved company's reputation and positive image in markets served.- Oversaw preparation of marketing copy, images, videos, emails and other collateral.- Developed insights on marketing campaigns to assess performance against goals.- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.- Oversaw social media platforms, including scheduling posts, organizing content calendars, and creation of copy, graphics, and videos.- Organized all email marketing initiatives, from conception, scheduling, and distribution. Maintain and organize weekly newsletters.- Worked on rebuild of brand new website, which included new coding, copy revision, and new layout. Continued to maintain website on as-needed basis.- Worked with team on event management, including ideation, development of promotional schedule, social media, and email marketing.- Handled day of virtual needs, such as running Zoom, Vimeo, YouTube Premiere, PowerPoint, video production and editing, and scriptwriting.- Distributed all media relations and advertising needs including press release drafting and pitching.- Ensured all projects and tasks are effectively handled and efficiently orchestrated, which includes daily overview of project management system, Monday.com.- Handled all copywriting company needs.

Fort Lauderdale, Fl

The Catalyst Publicity Group worked with 400+ clients including musicians, festivals, conferences, events, clothing companies, and non-profit organizations, specializing in public relations, marketing, social media, event management, and brand consulting.- Developed key operational initiatives to drive and maintain substantial business growth.- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.- Maintained effective staff and resource utilization rates to balance financial and operational obligations.- Built productive relationships with industry partners and competitors to support strategic business objectives.- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.- Managed partnerships and strategic business relationships, including negotiating contract terms and handling conflicts.- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.- Created and executed press campaigns, which included securing international/national/regional press (print, online, radio, and TV).- Crafted and monitored marketing and publicity timelines to ensure every campaign stayed on track.- Handled all business leads, contracts, and CPG conversations on a day-to-day basis.- Managed staff of up to 15 individuals.- Engaged in team-building opportunities and led meetings.- Handled all accounting, payroll, project management systems, and budgeting for CPG.- Oversaw, ran and maintained all social media upkeep for CPG/clientele across multiple platforms.- Created meaningful partnerships with brands on behalf of CPG clientele while ensuring unique cross-promotion.- Wrote and distributed all CPG/clientele press releases and press kits.

Miami/Fort Lauderdale Area

Adjunct Professor for the following courses: Media Literacy and Event Management- Used variety of learning modalities and support materials to facilitate learning process and accentuatepresentations, including visual, aural and social learning modalities.- Evaluated and revised lesson plans and course content to facilitate and moderate classroom discussions and student-centered learning.- Developed curriculum standards, lesson plans and syllabi. - Worked with colleagues and administrators to create robust education programs.

Miami/Fort Lauderdale Area

- Ran and oversaw Publicity Department with 15 employees. - Worked with additional departments (Marketing, Social Media, Graphic Design) to ensure projects/artists/brand campaigns were run smoothly. - Created and executed press campaigns, securing national, regional, and local press. - Maintained daily press itineraries working with client teams to arrange day-to-day scheduling. - Wrote and distributed all press releases. - Created, designed, and maintained all press kits, press lists, mailing lists, and press databases.- Secured song/video premieres, album streams, contests, tour press for all exclusive content.

- Worked alongside the publicity team to draft press releases, media alerts, organize calendar listings, day-of-event scheduling, event shot lists, and maintained press lists. - Worked with the publicity team to attend and coordinate all local television interviews, radio interviews, magazine shoots, and phone interviews.

- Handled on-site coordination for Superbowl Wayne, during Super Bowl 2010 building unique content for said publication by taking photographs of players, games, practices, news conferences, and interviewing players and coaches for content building. - Built a new website to include photographs, videos, and blogs orchestrated by Super Bowl Wayne.

- Designed posters and fliers for hosted client events.- Assisted in crafting media-ready press material for clients.- Maintained and organized various databases for the Fort Lauderdale/Miami area.

- Assisted in planning special events for clients.- Responsible for contacting potential new business.- Drafted press releases and media alerts. - Managed all client calendar listings.

Bachelors Of Arts And Science, Communication And Culture

Activities and Societies: * Secretary and member of Sigma Delta Tau sorority * Member of Public Relations Student Society of America *.

Masters Of Arts, Public Relations/Corporate Communications