Covering Meatbox & Tipi Events.

Bossing all things digital for cool clients across the UK & beyond. One off jobs & ongoing roles. - Website creation, analysis, optimisation, management... - does what it says on the tin!- Strategic planning - marketing, social media, & development- Search engine optimisation - reviewing and optimising your site to improve your site's position in Google- Paid search - setting up and running ads- Social media management - organic and paid- Website (product)… Show more Bossing all things digital for cool clients across the UK & beyond. One off jobs & ongoing roles. - Website creation, analysis, optimisation, management... - does what it says on the tin!- Strategic planning - marketing, social media, & development- Search engine optimisation - reviewing and optimising your site to improve your site's position in Google- Paid search - setting up and running ads- Social media management - organic and paid- Website (product) development and management - I can recommend and manage enhancements - Project management - be it big or small, and not just limited to digital Show less

Building & maintaining the Arcadia Spectacular & Arcadia Studios websites.

- Social media management (Facebook & Instagram)- Design work for social media- Blogging- Article writing & co-ordination with publications- Website management (general updates, UX & SEO enhancements)

Managing the strategy & delivery of Facebook & Google paid advertising for their main client, Home Instead.

Product development & marketing research for a new digital SaaS product.

I moved from the Tech team to be based in the Sales, Operations & Events team with a focus on offer / event set up, project management & improving processes in a new & dynamic team.Operational responsibilities covered creating our strategy, then managing & working on the set up & execution of all offers & events from sales through contracting, ticketing, marketing & the offer / event launching & running.The Delivery aspect of the role saw me overseeing the management of Time Out… Show more I moved from the Tech team to be based in the Sales, Operations & Events team with a focus on offer / event set up, project management & improving processes in a new & dynamic team.Operational responsibilities covered creating our strategy, then managing & working on the set up & execution of all offers & events from sales through contracting, ticketing, marketing & the offer / event launching & running.The Delivery aspect of the role saw me overseeing the management of Time Out Media projects rolled out globally including activities like merchandise / product printing, marketing, training, etc. Show less

Based in the Technology team. - Programme / Project Management for business initiatives globally (e.g. Love City 2018), this included management of activities like merchandise / product printing, marketing, training, etc.- Setup of, management of and responsibility for Tech team Tools and Processes (e.g. JIRA, Smartsheet, Work Requests)- Ongoing management of product support across the business, point of contact for franchisees globally

May - December 2016- Oversaw all projects undertaken within the Product department, focusing especially on projects spanning across more than one Product team to ensure the teams were consistently closely aligned e.g. site & app teams- Ensured roadmaps were created, aligned & maintained across Product teams- Created & maintained a master roadmap which was shared weekly with the Executive team- Ensured the Product strategy was aligned with the business - Ensured that the… Show more May - December 2016- Oversaw all projects undertaken within the Product department, focusing especially on projects spanning across more than one Product team to ensure the teams were consistently closely aligned e.g. site & app teams- Ensured roadmaps were created, aligned & maintained across Product teams- Created & maintained a master roadmap which was shared weekly with the Executive team- Ensured the Product strategy was aligned with the business - Ensured that the Product teams were consistently working towards delivering the Product / Business strategy, reporting back to senior stakeholders across the business accordingly - Introduced use of Business Cases for projects & managed this process- Ran fortnightly global Show & Tell meetings- Managed relationships with teams globally, was the 'go to' Product person for all International teamsJanuary - June 2017- Managed Product Operations, SEO & UX / UI teams on behalf of SVP Product (UX / UI team are an external agency)- Introduced & managed processes for UX / UI requests, prioritisation & sign off- Ensured UX / UI & SEO were collaborated with where necessary in relevant projects- Manage relationships with teams globally, was the 'go to' Product person for all International teams- Responsible for Product & Engineering comms globally (releases, updates, etc)- Managed business as usual support / triage process, managing team workflows- Managed Business Case submission, review & prioritisation process, as well as subsequent workflow into Product teams- Project managed relevant projects e.g. International site launches, launch of new hotels proposition- Supported Product Directors with management / coordination of Product Managers At all times working with Editorial / Content & Ecommerce / Commercial, & working across all areas of the TO sites & apps (Ecommerce & Content for hotels, bars, restaurants, theatres, entertainment, etc)June - November 2017Acting Global Delivery Manager Show less

I was responsible for the analysis, planning and execution of new web features and services. My responsibilities broke down into four main areas:- Created a long term vision by building and maintaining a roadmap for the Company’s websites in conjunction with stakeholders and all business areas- Optimised the performance of the websites using all available data (via Google Analytics, our own database, What Users Do, guerrilla user testing, focus groups, etc)- Delivered new… Show more I was responsible for the analysis, planning and execution of new web features and services. My responsibilities broke down into four main areas:- Created a long term vision by building and maintaining a roadmap for the Company’s websites in conjunction with stakeholders and all business areas- Optimised the performance of the websites using all available data (via Google Analytics, our own database, What Users Do, guerrilla user testing, focus groups, etc)- Delivered new features by scoping, defining and managing individual functional improvements through the Web Team to the live customer environment- Prioritised requirements, ascertaining business value & customer experience improvements to weigh up priority- Ensured that users were at the heart of website developments through rigorous testing, collating and analysing customer feedback, and regularly talked to users- Worked closely with the Head of Online Marketing to align all activity & pro-actively respond to marketing trendsWe worked strictly using Agile methodologies.I managed one direct report - Conversion Optimisation Manager.I left this role after 4 months because the Product function was made redundant. Show less

I was Senior Product Manager for Bookatable’s consumer sites (desktop + mobile) worldwide. I reported to the Product Director & work in the Product & UX team. We worked in an entirely Agile way using Scrum methodology.My main responsibilities as a part of this role were as follows:- Managing the product roadmap and backlog, & ensuring the development team have the inputs they need from story generation through to project delivery; maintaining an overarching view of the roadmap… Show more I was Senior Product Manager for Bookatable’s consumer sites (desktop + mobile) worldwide. I reported to the Product Director & work in the Product & UX team. We worked in an entirely Agile way using Scrum methodology.My main responsibilities as a part of this role were as follows:- Managing the product roadmap and backlog, & ensuring the development team have the inputs they need from story generation through to project delivery; maintaining an overarching view of the roadmap at all times keeping stakeholders up to date - Working closely with sales, marketing, design, technology & marketing to capture requirements & ensure the delivery of market leading products- Oversee delivery from a team of developers in an agile environment working closely with the Scrum Master & a cross-functional delivery team- Involvement in user testing using external agencies- Working closely with our UX & conversion optimisation team A/B testing utilising Optimizely & developing the roadmap according to the outcome of tests- Working with the analytics team to find & understand areas for improvement- Completed the delivery of a new website in the UK in 2014, & managed the delivery of a new website in Sweden end-to-end this year whilst maintaining a separate stream of ongoing enhancements to the UK site- Managing the prioritisation of work items in the backlog – assessing business needs against technical requirements- Leading weekly company-wide updates on all products, ensuring all teams are updated & aligned- Working closely with the SEO team to ensure sites are optimised for organic search- Reviewing ROI of projects to make informed decisions about future projects Tools I worked with in this role:- JIRA- Google Analytics- OptimizelyDuring my time at Bookatable I was also part of the team who reviewed restaurants for the Bookatable UK Blog - http://www.bookatable.co.uk/blog/author/jenarmstrongmckay (writing style to fit the brand tone, I can adapt tone easily). Show less

I was responsible for the optimisation of the end to end customer experience on all of the transactional e-Commerce sites for The Body Shop. This covered the optimisation of the site experience as well as the logistics & customer care elements which complete the customer experience when shopping online. I subsequently worked closely with IT, Digital, market eCommerce teams, UX designers, web developers, the customer care team, the logistics team(s), plus many others. I bridged the gap between… Show more I was responsible for the optimisation of the end to end customer experience on all of the transactional e-Commerce sites for The Body Shop. This covered the optimisation of the site experience as well as the logistics & customer care elements which complete the customer experience when shopping online. I subsequently worked closely with IT, Digital, market eCommerce teams, UX designers, web developers, the customer care team, the logistics team(s), plus many others. I bridged the gap between the business stakeholders & the technical teams.I was responsible for the creation of business cases, requirements/specification documents & wireframes. I was the product manager & as a result I was accountable for the success of the product. I owned the vision, undertook roadmap planning, & coordinated with all stakeholders & development teams – all whilst focusing on the user experience & business benefits. I undertook analysis to support new project proposals, & to measure the success of launched projects. I also inputted into the company wide IT/Business roadmap & worked on the budgets in order to develop new initiatives & bring such projects to fruition. My biggest project for 2012 was the rebrand of all e-Commerce sites globally in line with the brand revamp. In 2013 I worked on many projects including: - Redesigning the basket/checkout process in line with usability best practice (conversion rate increase of approx. 9% in the UK), I did all of the research & wireframes myself - Introducing new search functionality/improving the existing search experience on site in line with best practice & industry standards (conversion rate increase of approx. 11% in the UK)- Implementing new payment methods to better suit our customers’ needs in each market- Implementing new carriers & delivery methods to optimise the delivery experience customers receive- Launching Live Chat for customers in the UK Show less

Revive & Rejuvenate launched in 2012 offering premium health & fitness retreats in Kalkan, Turkey. I designed & built a basic site for them & did photography at the first retreat in May 2012 which I helped to set up.

I managed the Online Merchandising team which comprised of 2 Website Category Managers, 1 Website Operations Manager & 3 Website Co-ordinators (previously the team was just 2 WC Managers & 1 Co-ordinator, the growth added new responsibilities to my team). My team were responsible for ensuring that all pages, products, prices & promotions on the site were updated & in line with trading at all times. Projects for trade driven features on site were managed by our team & we were responsible for… Show more I managed the Online Merchandising team which comprised of 2 Website Category Managers, 1 Website Operations Manager & 3 Website Co-ordinators (previously the team was just 2 WC Managers & 1 Co-ordinator, the growth added new responsibilities to my team). My team were responsible for ensuring that all pages, products, prices & promotions on the site were updated & in line with trading at all times. Projects for trade driven features on site were managed by our team & we were responsible for liaising with all areas of the business to drive these & other initiatives. Outside of managing the day to day running of the site through my team, I also project managed higher level projects such as the launch of Valentine's, Christmas & seasonal sales. I managed these from start to finish & was the owner of the critical paths put in place, as well as ensuring any work required from the Online Merchandising team was completed accordingly.I also worked very closely with the IT team to help drive the development of the site & was the product manager for both the UK & US sites. During my time in this role I project managed the relaunch of the basket & checkout process (redesigned based on usability research & all wireframes done myself) & was also involved in redesigning the product pages, launching a new top navigation & implementing multi-select on the site as well as many other changes.Last but not least I ran weekly reports on top level Web Analytics, Conversion by channel & analyse other aspects of the site. I then fed back the results to the business & senior management teams. Show less

I was responsible for the online merchandising of women's, men's & children's fashion, swimwear, accessories & underwear (men's & children's) on www.figleaves.com. I provided analysis to assist with merchandising decisions & liased with the buying & merchandising teams on a daily basis.I managed 1 executive & worked very closely alongside the Website Category Manager & Executive for bras, lingerie, etc.I was also responsible for various projects & campaigns across the business.

I looked after a team of 10 people who were responsible for updating & maintaining the website www.carphonewarehouse.com.My team mainly focused initially on building web pages (HTML, CSS, Javascript, Flash) however our responsibilities then developed to incorporate sales / trading & merchandising. This involved managing the sales / trading team also, making trading based decisions on the positioning of products across the site.I was also in close contact with the Online… Show more I looked after a team of 10 people who were responsible for updating & maintaining the website www.carphonewarehouse.com.My team mainly focused initially on building web pages (HTML, CSS, Javascript, Flash) however our responsibilities then developed to incorporate sales / trading & merchandising. This involved managing the sales / trading team also, making trading based decisions on the positioning of products across the site.I was also in close contact with the Online Marketing team & the Web Analytics Manager. Through these relationship I gained valuable knowledge of PPC & affiliate marketing & a thorough understanding of Omniture & our findings from using this. Show less

I was responsible for a team of 10 people coordinating & maintaining all content on www.carphonewarehouse.com. We worked with HTML on a daily basis when building pages & making amends to existing pages on the site. I also worked closely with web designers & usability experts who sat within my team & developed my knowledge of web design & customer experience accordingly.

During my time in this position I assisted with many aspects of web operations including merchandising & content moderation.I was responsible for gathering & presenting departmental trading figures, & worked with the e-commerce team in order to try & maximise online sales.I also looked after the customer services team responsible for dealing with online sales.