Lead a four-person team in the development and implementation of CMA’s member engagement and insight strategies to support strategic objectives. Focused on developing member engagement infrastructure and tools; developing an engagement framework; and expanding organizational data collection capacity to gain member insight. Key achievements include:- The engagement of 2,000 physicians in the development of a framework to guide assisted dying in Canada, through an online dialogue, in… Show more Lead a four-person team in the development and implementation of CMA’s member engagement and insight strategies to support strategic objectives. Focused on developing member engagement infrastructure and tools; developing an engagement framework; and expanding organizational data collection capacity to gain member insight. Key achievements include:- The engagement of 2,000 physicians in the development of a framework to guide assisted dying in Canada, through an online dialogue, in response to the Supreme Court's February 6th decision regarding assisted dying.- The development of the CMA Ambassador Program, which engages students, residents and early-career physicians in CMA's General Council meeting and policy development initiatives.- Championing the Member Engagement Working Group, focused on involving members in the development of key issues including youth engagement and mentorship; member marketing; and representation.- The development of the CMA Member Dialogue, which provides physicians with an opportunity to input into CMA's issue and policy development. Show less

Completed a 4-month acting term in the role of Director, Government Relations, during the lead-up to a federal election and a period of organizational change. Focused on building capacity and processes to support a strong federal government relations function supported by a regional presence. Key achievements include: - Participating in the development of a microtargetting campaign focused on reaching key audiences (Canadians 50+) on the subject of seniors care in advance of the federal… Show more Completed a 4-month acting term in the role of Director, Government Relations, during the lead-up to a federal election and a period of organizational change. Focused on building capacity and processes to support a strong federal government relations function supported by a regional presence. Key achievements include: - Participating in the development of a microtargetting campaign focused on reaching key audiences (Canadians 50+) on the subject of seniors care in advance of the federal election period.- Positioning seniors care as a priority issue in the advance of the January 2015 Council of the Federation meeting, securing the commitment of several provincial Premiers to focus on seniors care as a panCanadian issue.- Engaging Canadians through a series of round tables on seniors care in collaboration with federal Members of Parliament and candidates. Heard from seniors across Canada on the impact of Canada's health care system on their day-to-day lives. Show less

Reporting to the Vice President, Advocacy and Public Affairs, responsible for the development of integrated strategies across stakeholders; leading a support team in the execution of strategies and tactics across communications, public affairs, stakeholder relations and office management functions; and ensuring the alignment of key activities against departmental and corporate objectives. Responsibilities included:- Development and management the integrated public affairs, advocacy and… Show more Reporting to the Vice President, Advocacy and Public Affairs, responsible for the development of integrated strategies across stakeholders; leading a support team in the execution of strategies and tactics across communications, public affairs, stakeholder relations and office management functions; and ensuring the alignment of key activities against departmental and corporate objectives. Responsibilities included:- Development and management the integrated public affairs, advocacy and stakeholder strategies across APA in conjunction with departmental Directors. Provided advice and ongoing oversight to the Vice President on the progress of these strategies, emerging priorities and their impact on organizational and departmental objectives. Maintain a mid-to-long term planning outlook for strategy development planning and resource allocation with a focus on departmental and organizational goals.- Representation and communication of advocacy strategies, objectives and projects to various stakeholders including Board of Directors, Committees, cross-departmental teams, and members. - Leading the operations of the Strategic Affairs team in supporting the tactical execution of strategies across communications, public affairs, and office management functions. Ensure that departmental priorities are appropriately resourced, executed and evaluated in accordance with departmental strategies and initiatives.- Execution of public engagement, stakeholder and promotion strategies to support departmental objectives - writing and drafting materials; managing relationships with consultants and external suppliers; and promote activities through a variety of external and internal channels.- Implementation of internal outreach strategies to demonstrate and communicate advocacy activities across the organization and develop creative solutions to improve dissemination of advocacy messages across organizational channels and stakeholders. Show less

Reporting to the Vice President, Advocacy and Public Affairs, responsible for management of departmental strategic planning, events, employee engagement, change management, budget and marketing. Responsibilities included:- Management of strategic work-planning and budget process for Advocacy and Public Affairs during the adoption of the balanced scorecard model and development of a new strategic map. Includes defining and aligning objectives; goal-setting and establishing measurement… Show more Reporting to the Vice President, Advocacy and Public Affairs, responsible for management of departmental strategic planning, events, employee engagement, change management, budget and marketing. Responsibilities included:- Management of strategic work-planning and budget process for Advocacy and Public Affairs during the adoption of the balanced scorecard model and development of a new strategic map. Includes defining and aligning objectives; goal-setting and establishing measurement mechanisms; initiative planning and budgeting; and ongoing assessment. - Departmental lead and subject matter expert for the organization-wide design and implementation of a customer relationship management system.- Organization and facilitation of departmental retreats focused on professional development, team building and strategic planning. Show less

Within the Advocacy and Public Affairs directorate, responsible for communicating and marketing health care initiatives, products and events to various stakeholders including members, media, public and government. - Monitored print, broadcast and social media for association and health care news. Sourced, transitioned and implemented a new public relations management software which increased functionality for users, enhanced reporting capabilities and resulted in a five-figure savings… Show more Within the Advocacy and Public Affairs directorate, responsible for communicating and marketing health care initiatives, products and events to various stakeholders including members, media, public and government. - Monitored print, broadcast and social media for association and health care news. Sourced, transitioned and implemented a new public relations management software which increased functionality for users, enhanced reporting capabilities and resulted in a five-figure savings in media monitoring expenses for the organization. - Provided media relations support - develop relationships with reporters, schedule interviews, develop key messages, brief spokespeople and identify proactive outreach opportunities.- Coordinated the communications and logistical activities of CMA’s annual conferences, press events, and speeches. Responsible for coordination of staff, agenda planning, logistics, and on-site problem solving.- Developed and executed print and online paid media campaigns. Developed media buy plans, managed contractor relationships, developed advertising copy, negotiated advertising prices and reported on campaign results for national and regional advertising strategies. - Strategized and implemented marketing plans for a national physician leadership education program. Provided tactical support for the strategy including carrying out media buy; writing marketing copy; and implementing marketing research and evaluation tools. Show less

Mothercraft is a charitable, non-profit organization that provides programs and services for parents with infants and young children. Our mission is to enhance the well-being of families through responsive, quality services. Mothercraft Ottawa has been helping Ottawa families thrive and grow through our many child and family service programs including comprehensive prenatal classes, doula labour support, parenting classes and drop-in play groups. We also offer full-time child care for children… Show more Mothercraft is a charitable, non-profit organization that provides programs and services for parents with infants and young children. Our mission is to enhance the well-being of families through responsive, quality services. Mothercraft Ottawa has been helping Ottawa families thrive and grow through our many child and family service programs including comprehensive prenatal classes, doula labour support, parenting classes and drop-in play groups. We also offer full-time child care for children aged 18 months to 12 years, plus Ottawa’s only part-time/casual child care program for babies, toddlers and preschoolers. Show less

A volunteer role responsible for leadership development, mentorship and volunteerism with the International Association of Business Communicator's Ottawa chapter.

Responsible for driving media coverage with North American trade publications, through outreach and relationship building, in support of key business portfolios and announcements.- Established and maintained business relationships with journalists and contacts at key media, resulting in proactive media coverage of Nortel’s products and services. - Supported news releases and key announcements by creating outreach plans, writing pitches, defining media targets and scheduling media… Show more Responsible for driving media coverage with North American trade publications, through outreach and relationship building, in support of key business portfolios and announcements.- Established and maintained business relationships with journalists and contacts at key media, resulting in proactive media coverage of Nortel’s products and services. - Supported news releases and key announcements by creating outreach plans, writing pitches, defining media targets and scheduling media interviews, based on press releases and proactive outreach opportunities.- Gathered metrics, analyzed media coverage, and created coverage reports for trade shows and significant announcements, to track the results of public relations activities led by the Corporate Communications team. - Performed analysis of breaking news coverage to create comprehensive, real-time reports of quarterly Earnings Announcements for distribution to the Board of Directors and Senior Leadership Team. Show less

Summer student working on employee communications and educational programs for teachers and students.