Jena Rose Johnson Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Michigan, United States

Glenview, Illinois

Responsible for overseeing the development and implementation of marketing, public relations, sponsorship, communications and community outreach for all parks, facilities, programs and special events. Accountable for profit & loss of the marketing department and its efforts. Supervisory responsibility for seven team members.

Glenview, Il

Responsible for overseeing the development and implementation of marketing and communication support materials and services for all parks, facilities, programs and special events. Accountable for profit & loss of the marketing department and its efforts. Started with supervisory responsibility for three team members, as well as marketing-related interns and contractors.***Served as the part-time communications assistant responsible for developing and implementing internal and external web communications for the Historic Wagner Farm facility from August 2013 - November 2014 before ascending to this role.

Skokie, Il

Responsible for developing and implementing international marketing campaigns to drive event registration and member acquisition and retention. Develop marketing materials for an audience of 20,000 using a multi-channel approach including social media, email marketing, direct mail marketing and print/web advertising. Manage a marketing budget of $350,000.• Manage 8+ vendors including design firms, freelancers and printing companies; lead and manage staff collaboration for marketing publications and projects; produce web banners, ads and small design projects.• Establish key messaging strategies that support organizational goals and brand; identify key audience segments and develop approaches to elevate marketing content; manage brand representation in products and look and feel at events.• Institute methods for measuring campaign effectiveness including web tracking and direct mail ROI. Conduct keyword and link acquisition research; develop and implement strategies for improved SEO; write copy and provide development support for new and existing web pages.

Supported fund-raising and marketing efforts for national expansion, successfully launching a pilot program in Chicago and full programming in New York City. Increased supporter base by more than 1,000 and raised more than $500,000 for expansion efforts. Responsible for managing two interns and multiple volunteers. Designed, authored and developed marketing publications.• Designed and implemented the New Market Roll Out Plan. Developed target audiences, strategies and timelines around quantifiable goals for sponsorship, board growth, major donor recruitment and visibility/press.• Authored, edited, and packaged grants raising $228,000; authored and designed direct mail and email end-of-year appeals for national expansion; raised $15,225. Developed and helped implement campaign strategy, communications plan and marketing materials for 100 Chicago Champions personal campaign: raised $35,000 in silent launch phase.• Successfully assisted/executed 12 events that raised more than $410,000 and increased visibility and supporter networks in both Chicago and NYC. Processed and managed all corporate sponsorships for the New York annual luncheon in 2011 and 2012.

Developed publicity materials including fliers, press releases, PSAs, media lists, press kits, etc. for museum news, exhibits and programs. Created employee schedules and organized all employee meetings. Established media relations practices and tracking tools. Secured front page and television media coverage for campaigns and events.• Created the Tour Tuesdays campaign, which increased public visitor numbers by more than 100% and on-site donations by more than 1,000% during month-long promotion—Museum still runs this program annually.• Investigated and then developed an integrated marketing communications plan for the Museum Studies minor at Central Michigan University, including primary research of the program and its participants and strategic analysis for improvement within marketing, branding, advertising and promotions.• Led highly successful “Culture Crawl” program: managed six students working for class credit, managed six cultural institutions as partners, created/implemented all publicity efforts and managed logistics.