❋ Create and fulfill the Data Analyst position and manage all hard data tracking and trending. Develop and implement data analysis strategies to optimize business visibility and organization attractiveness. Conduct weekly and monthly marketing data analysis to recognize and interpret trends for CEO, DMO, outside marketing, and call center teams. Developed an automated myriad reporting system to improve ROI for an 11-member sales team, consolidating hundreds of individual research hours across the Sales Department.❋ Develop and maintain a reporting system which tracks daily, weekly, monthly, and annual patient appointment trends for 17 clinics. Increased revenue and operational efficiency by retaining consistent patients and reducing missed patients. Designed and implemented a system which delivers individual and companywide performance reports to clinic representatives.❋ Own Salesforce administration and serve as Salesforce champion. Own marketing graphics and source all marketing swag for the company, and regularly conduct comparison shopping for various items. Utilize unique technical mastery of Adobe Creative Suite to design and create all marketing materials. Successfully collect and interpret data. Create handbook of important reporting procedures. Identify patterns and trends in data sets. Maintain database accuracy, reports, and communication channels. Coordinate, design, and source all internal/external marketing materials. ❋ Manage website content for all new medical providers and clinic locations. Provide marketing support and serve as Executive Assistant to DMO and CEO.

❋ Raised funds for local Atlanta charities. Implemented fan fundraising to support a premiere track with no financial increases from Dragon Con and received media coverage for impressive funding efforts on multiple occasions. Sourced charitable donations, scheduled and attended staff meetings, managed volunteers, and facilitated communication with charity coordinators and representatives. ❋ Began the “Change for Change” campaign to collect loose change from over 100,000 attendees to raise money for annual charity drive. Increased donations by $4,000 in the first year. Increased donations from $25,000 in 2007 to over $120,000 in 2019 and raised $500,000 collectively for local Atlanta charities over a 10-year period. Ran a Charity Night event and Live Charity Auction annually and raised over $500,000 for various charities in the Atlanta area from 2012-2017.

❋ Directed a premiere track at an annual convention of 85,000+ members in Atlanta. Managed a high-performance eight-member team, as well as dozens of additional volunteers, both at the event and throughout the year. Scheduled 40+ hours of fan track programming over a four-day event. ❋ Served as talent assistance and security escort in a convention setting of 65,000+ attendants. Coordinated events both on and offsite throughout the convention to ensure an enjoyable and hassle-free event, which increased in attendance year after year.

❋ Talent assistance and security escort in a convention setting of over 65,000 attendants. Programming of four days and nights of activities for both fans and talent, coordination of events both on and offsite throughout the convention. Work with a staff of five and approximately a dozen volunteers to ensure an enjoyable and hassle-free event, which grows year after year.

❋ Provided executive/administrative support to CEO, COO, and Management Leadership Team.❋ Managed IT help desk ticketing systems, from entry to project completion.

❋ Photographed, edited, and uploaded all new-to-business inventory for website catalog.

❋ Oversaw front office daily activities and managed equipment and inventory. Greeted front office customers and assisted with necessary paperwork and procedures. Managed vendor and customer repair queue and item processing. Assessed inbound equipment for value and determined whether KEH should resell.

Freelance photography and graphic design ranging from portraiture and weddings to large event promotion and photojournalism.