Jen Baker Email & Phone Number

Raleigh, North Carolina

Lead for Team Downtown Raleigh, the crew responsible for creating an inviting and clean public space environment in the downtown Raleigh municipal services district. Committed to:• Placemaking, highlighted by the #RaleighArtBeats sidewalk mural and signal cabinet public art installations• Developing innovative solutions to solve ongoing operational challenges, such as custom "voting" cigarette butt containers to enable recycling, and the Molok deep collection system pilot project• Connecting people and projects, encouraging partnerships• Personal, team and organizational development Certified in Crime Prevention through Environmental Design, I work to make downtown Raleigh a welcoming place for all.

Raleigh, North Carolina

Program DevelopmentExpert program resource to Assistant City Manager, City Manager, Council and staff. Continually research, identify and work to incorporate Office of Sustainability messaging and objectives into internal and external local and regional efforts through identifying new opportunities and subsequent program development. Communicate programs through public speaking, outreach and events; serve as liaison with numerous regional organizations to develop, refine and communicate business and residential sustainability initiatives. Assist with policy development research and recommendations.Project ManagementManage and successfully administer all aspects of large, complex project management, including research, organization, reporting, team coordination, content creation, and followup. Review and recommend new technologies for information management and organization, streamlining efforts to enhance interdepartmental productivity. Act as sustainability resource for local business community and Downtown Raleigh Alliance. Work TeamsLead City of Raleigh comprehensive interdepartmental and external work teams to accomplish established City Council and Office of Sustainability goals and objectives. Identify and address barriers to sustainability implementation.CommunicationDevelop multi-faceted communication strategy within the City and the community to promote the City’s efforts. Write, conceptualize, design and produce cohesive graphic elements and professional-quality, easily understandable print communications materials for internal and external audiences on a wide range of sustainability issues. Leadership role in departmental efforts in GovDelivery, social media, web content and Alfresco web management. Represent the City within the community; increase awareness of sustainability issues through participation in civic, neighborhood or professional group activities, conferences and meetings.

• Worked to secure $4.7 million State Revolving Fund loan/grant for Iowa River Landing green infrastructure BMPs• Successfully coordinated multiple EPA Brownfields Assessment grants with EPA Region 7• Wrote, coordinated and presented “Brownfields is Recycling Land” 6th grade community outreach event

• Provide marketing support for School Admissions Director• Conceptualize, write and design departmental promotional materials for prospective students

• Owner and creative director/writer of Top 25 Northern California graphic design and marketing communications firm• Partnered with wide range of clients on print and web design, branding and public relations efforts• Provided community relations consulting and “grass-roots” outreach for several regional and national companies • Researched/wrote client websites, developed and managed online database content• Wrote, designed and published comprehensive Chamber of Commerce community guides, including all advertising sales• Supervised four full-time associates• Personally developed all agency processes, including contracts, quotes and contact/job tracking Filemaker Pro databases• Recruited clients, established productive working relationships• Acted as “face” for studio, speaking formally in public about marketing principles and our firm

• Wrote product-specific, technical computer articles biweekly for a 36-page, award-winning national newspaper • Assisted Art Director with electronic assembly of the paper in QuarkXPress and proofing matchprints• Served as assistant editor, proofreading all copy• Brainstormed advertising for vendor partners, wrote copy, and assisted with graphical concepts • Acted as special projects coordinator, managing and producing materials for marketing services department

• Created and implemented marketing strategies for sportswear company with $40 million in annual sales• Coordinated media relations efforts• Planned and implemented advertising placement, design and production• Conceptualized, designed and produced all catalogs, brochures and direct marketing materials• Provided direct support of sales efforts through trade show displays and materials• Art directed all photography• Coordinated special events, seminars and sales meetings • Supervised two designers

M.S., Urban & Regional Planning

B.A., Journalism, Design

Journalism