Jen Balisi Email & Phone Number

Greater New York City Area

- Create food, travel and lifestyle content to share to over 400,000 followers across social platforms- Develop original recipes and cooking videos for Instagram, YouTube, IndulgentEats.com, and a soon-to-be-published cookbook- Partner with brands to promote campaigns through sponsored content

New York, Ny

- Led marketing strategy, positioning & campaign execution for the US Amex Mobile app- Developed branding & positioning of the app, managing App Store & Google Play listings and video content- Launched 360 degree marketing campaigns and influenced all mobile messaging and placements across the enterprise- Partnered with Analytics to measure campaign performance, develop segmentation frameworks, and build targeting models

New York, Ny

- Manage search engine acquisition marketing of online savings accounts- Lead a 2 person agency team through day-to-day account management, campaign optimizations, and in-depth analyses- Collaborate with agency teams to expand high-performing core tactics and test new tactics and Google beta opportunities- Previously managed email and online marketing campaigns, driving overall channel and testing strategy and managing creative development, execution, and analytics

- Managed end-to-end marketing campaign execution to support mobile and tablet Membership Rewards point redemption experiences- Drove over 440MM points burned over a 4 month period through broadscale and targeted awareness marketing - Launched marketing campaigns in support of a partnership with the popular mobile bar code scanning app, RedLaser- Developed and managed monthly scorecards to monitor redemptions and site metrics for enhancement opportunities- Created full-year, multi-channel marketing communications, social media, and budget prioritization plans

- Created and edited online media plans for advertisers across the SPIN network of music websites and blogs- Monitored campaigns using DART and Atlas analytics and compiled campaign recap presentation decks- Tracked website traffic with Google Analytics and assisted in monthly reporting and campaigns-end billing- Promoted contests and events through social media and designed creative and copy for Facebook advertisements

- Co-created and executed a grassroots marketing campaign to expand awareness of the BCBGeneration brand on and off campus- Collaborated with student organizations to sponsor tabling events and raffles to engage the BCBGeneration target market- Designed promotions and used social media tools for buzz marketing to generate excitement for events and the brand

- Worked with online and offsite channel managers to test the effects of a credit card capability on new cardmember acquisition- Evaluated the competitive landscape of the capability to discover and leverage best practices in the industry- Developed marketing research studies to gain consumer insights on the capability- Presented recommendations to enhance current offerings and expand the capability to other acquisition channels

Bachelor Of Science, Cum Laude, Marketing & International Business

Activities and Societies: Phi Chi Theta, International Filipino Association

Education record

Fall 2009 Study Abroad Program