Jennifer Ballard, Mba Email & Phone Number

Henderson, Nv, Us

I oversee the affiliate, partnership, and interview marketing channels for Lisa Nichols, one of the world's most requested motivational speakers whose global platform has reached and served over 80 million people. Support ongoing digital and live event marketing campaigns.Highlights:-Revived & redesigned affiliate program to grow to 260% of prior year. Work with other departments to implement affiliate launch processes and marketing plans for in-person and online events. -Research & plan strategic outreach to right-fit partners, and plan co-marketing projects. Vet requests for interviews & podcasts with CEO market fit & income potential. Partner projects include TV interview shows, books co-authored by CEO & partners, articles, podcasts, blog posts, webinars, live events, and a one-woman Broadway show. -Create, write, edit affiliate and other marketing content for web pages, email sequences, swipe files, social media graphics, and videos. Create presentation slides.

I started Jennifer Ballard Online (dba Joy Scoutz and Disco Ball Designs) as a side hustle to offer entertainment, encouragement, and apparel to fun-loving people everywhere during the Covid lockdown. I created an e-commerce web site, filled it with 60+ designs, and developed a content marketing program including email, Facebook, Instagram, and TikTok. To learn more, go to DiscoBallDesigns.com, email Jen@DiscoBallDesigns.com.

San Diego, California, Us

I came to Social Media Examiner after volunteering at the first Social Media Marketing World in 2013. The CEO called me after the conference, told me I'd made a great impression, and hired me full time. It was a dream scenario for a stay-at-home-mom returning to the work force. I’ve always believed in the power of networking, and this is proof! My responsibilities included:-Market a 5000-person conference, membership community, and online training courses, contributing 80-90% of annual company revenue. -Develop integrated marketing plans, content strategy, & messaging. Communicate to internal and external stakeholders.-Direct email marketing program, the top contributor to company sales (~70% of annual revenue). Plan & execute messaging, scheduling & list segmentation. Write & edit copy. Schedule & test emails (in Glock & Drip). Analyze & report results. -Plan & manage advertising program for three weekly podcasts (sponsored & house ads). Dynamic placement using Art19. -Supervise marketing staff & contractors for web page development, Facebook ads, Google ads, social media marketing, video, & live video marketing, influencer and affiliate marketing. -Manage marketing operations. Maintain schedules and deadlines. Document department processes. Implemented project management system (Trello, Asana).-Track & analyze marketing data in Google Analytics. Report results & apply knowledge to new campaigns.-Edit & copywrite web pages (WordPress, html), email, ads, social posts, & other marketing content.-Oversee content collection at annual conference (photo, video, customer testimonials). Assist onsite with customer service & experience. Help conduct staff & volunteer training.-Co-starred in & assisted with production of weekly YouTube video series, The Journey.-Collaborate to ensure consistent branding & messaging company-wide, through all stages of customer journey.-Contribute to product development. Plan and implement product launches.

San Diego, California, Us

MANAGING EDITOR, April 2014-August 2014ASSOCIATE EDITOR, May 2013-April 2014-Helped launch a new web magazine: MyKidsAdventures.com in July 2013-Drove editorial direction: set publication calendar, selected writers, oversaw editorial & marketing team-Edited & published content: 3-4 articles/week. Wrote 1 article/month-Created & updated site pages in Wordpress

San Diego, California, Us

-Content Success Summit--Reviewed & Summarized ~30 Content Marketing Webinars on topics including Blogging, Email Marketing, Facebook Marketing, Podcasting,YouTube Video Marketing, etc. Wrote certification test questions.-Social Media Marketing World Conference--Conducted research to assist with event planning; On-site event customer service.

-Created & implemented lead generation strategy & processes. -Planned, wrote, & executed email campaigns to niche markets. Ensured integration with other marcom.-Researched & compiled targeted lists to identify & qualify prospective customers. -Managed inside sales team. Coordinated with account executives daily.-Initiated & grew corporate Social Media presence (LinkedIn). Planned, wrote, & posted content weekly to maximize SEO. Increased company followers by 150%.-Communicated lead status. Analyzed & reported marketing results at weekly sales meetings.-Supported trade show / event marketing. Helped plan & conduct national user summit conference. About PortVisionPortVision’s web-based enterprise software and services help oil companies, marine terminal operators, fleet owners/operators and other maritime users improve business operations by leveraging instant, continuous visibility into vessel and terminal activities. PortVison utilizes Automated Identification System (AIS) vessel-tracking to deliver integrated reporting, analysis and real-time, collaborative management capabilities, used to automate and enhance operations, reduce costs, improve safety and security, and drive better business decisions. PortVision has been deployed by US homeland security agencies and government & regulatory bodies, incident responders, insurance providers and legal entities. PortVision is a service of AIRSIS Inc., a San Diego-based technology company.

Irvine, Ca, Us

-Sold products and preferred client memberships via 1:1 & group presentations and trade shows.-Promoted to District Manager after 3 months.-Provided customer service to achieve 80-90% annual client retention rate.-Recruited, trained, & mentored new independent consultants.-Earned 2009 incentive trip for top 15% of sales force.

-Planned and produced over 25 complete theme-based parties and events.-Designed & created over 60 3-D sculpture cakes and hundreds of custom handmade invitations for weddings, birthdays, showers, & other special events.-Wrote & created marketing materials to promote business to targeted demographic groups.

San Diego, California, Us

-Taught Integrated Marketing Communications (400-level class) to 3rd & 4th year undergraduate students.-Developed lesson plans, projects, & exams. Created supporting PowerPoint & multimedia presentations.

Senior Marketing Associate 1998-2000Writer/Editor (independent contractor) 2000-2002-Developed and produced marketing materials, including collateral, web content, sales proposals (corporate responses to RFP/RFQ), case studies, presentations, & internal communications.-Supervised Marketing Specialist in maintaining up-to-date information in intranet.-Planned & conducted internal training events and other sales support activities.

-Managed 10 client accounts worth $800,000 in annual billings.-Designed & executed annual marketing plans.-Developed, maintained media schedules & budgets.-Directed creative team.-Produced direct mail, advertising, public relations, collateral, white papers, research materials.-Oversaw sales lead management databases.-Reconciled contracts, project work, billings.

Dublin, Coolock, Ie

-Liaison between Pacific Rim subsidiaries and Allergan headquarters.-Ensured export compliance with strategic marketing goals & regulatory/legal requirements.-Analyzed, processed, & coordinated export of surgical product orders to meet deadlines (average $750K per month, representing 38% of Allergan's surgical sales).- Assisted with SAP implementation and trained co-workers.-Conducted qualitative studies of ~75 research projects for strategic plan & budget.-Earned Allergan Award of Excellence

-Led ~40 volunteer board & committee members in operating Orange County chapter.-Marketed organization to promote membership & participation. Secured media placements.-Planned & executed 40-60 events per year. Recruited speakers from business, government, academia, & the arts.

Mba, Marketing

Ba, International Relations & Japanese Studies (Double Major)

Certificate Of Japanese Studies, International Studies