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With over 15 years of experience in Product Creation and Marketing within the apparel sector, I am driven by a desire to instigate transformative change in the fashion industry. My passion lies in pioneering initiatives that promote circular economies within fashion, addressing the pressing need for more sustainable practices in production and consumption.Throughout my career, I have successfully led diverse teams and impactful collaborations, including the launch of new categories and the development of award-winning innovations such as the PureMove Bra, among Time Magazine’s 50 Best Inventions in 2018 . These experiences gave me direct insight into product strategy, development, storytelling, and market activation.Recognizing the urgent need for change, I have recently finished a certificate program in Circular Economy and Sustainable Business Strategies through a program with the University of Cambridge. I've learned to design products and systems for circularity and engage stakeholders in driving sustainable practices forward.I believe that meaningful change requires collective effort. Let's connect and explore opportunities to collaborate, innovate, and drive sustainable change together.
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Lead - Women’S Apparel CollaborationsReebok Jan 2021 - Feb 2022Boston, Massachusetts, United StatesApparel lead for collaborations with Cardi B, key account co-creation, micro-influencer projects and our Human Rights Now purpose led collection, enhancing brand visibility, reach, engagement and revenue. 100+ editorial stories, 81% new customers, 4000+ new customer loyalty program registrations.• Directed a cross-functional team of 4 designing and developing apparel for collaborations.• Collaborated with Global Partnerships lead and Market Activation to brief and manage new collaborators.• Developed the product strategy for each collaboration: range architecture, drop cadence and segmentation strategy.• Co-designed closer-to-market product capsules with ASOS, maximizing trend opportunities aligned with our vision for the brand while using leftover materials and natural dyeing methods. -
Senior Global Product Manager – Women’S Performance ApparelReebok Sep 2017 - Oct 2021Boston, MassachusettsProduct lead for Reebok’s PureMove Bra, among Time Magazine’s 50 best inventions in 2018. Project manager for Reebok’s entry into the Plus size market, adding 4M EUR gross sales. Drove 80M EUR Women’s apparel business. Guided Women’s apparel innovation strategy. • Led a team of 3 defining global product strategy and seasonal roadmaps, in which we redefined range architecture for Women’s Performance Apparel.• Commercialized new concepts and technologies through collaboration with the Innovation team.• Managed Reebok’s entry into Plus size and Maternity, developing new internal and customer facing processes.• Planned product lifecycle and outlined strategic vision for key franchise bra models.• Oversaw category plans across Brand Driven and Commercial channels.• Presented seasonal direction, product flow and storytelling to markets and key account buyers.• Briefed Insights + Analytics teams to ensure my team is armed with critical consumer insights and sales data.• Drove seasonal campaign briefs with Brand Communications. • Key partner with Digital Brand Commerce and Editorial teams to enhance Apparel storytelling online.
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Senior Global Product Manager – Studio Fitness ApparelReebok Jun 2014 - Sep 2017Boston, Massachusetts, United StatesLed double digit growth in the Studio category, exceeded Design to Value margin improvement goals, and improved product hit rates and efficiency. Developed sustainability strategy for Yoga Apparel.• Led Product Marketing strategy for the Studio fitness category and drove Cross-category Bra strategy.• Planned assortments for key product partnerships with Tara Stiles, Les Mills and DanceOn.• Managed product creation process with Design, Materials and Development, driving the implementation of organic and recycled materials as well as more sustainable dye processes. • Briefed markets on seasonal storytelling and product concepts. Built key account assortments.• Ensured a balanced, effective product assortment that exceeded volume and margin targets. • Leveraged consumer insights, market research, and industry trends to influence category concepts and products.• Partner with markets to confirm product meets regional needs while speaking to a global consumer.• Brief Digital, Social, and Brand Communication teams on key seasonal stories while providing content ideas.
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Global Product Manager – Training EssentialsReebok Oct 2012 - Jun 2014Boston, Massachusetts, United StatesDeveloped new approach to range structure and sell in strategy to turn around a down trending business: +4% on a base of 1M units, +10% average model efficiency.• Developed an integrated approach to product strategy across categories to reduce overlap.• Managed product creation process with Design, Materials and Development.• Partnered with the Concept-to-Consumer team to brief markets on seasonal direction and product concepts.• Proactively addressed margin issues through a Design to Cost Workshop.• Designed and produced the Essentials sell-in look book.
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Co-Founder, Co-OwnerRomero Barrios Photographs Mar 2011 - Dec 2013Madrid, Community Of Madrid, SpainCo-founded a web based photo gallery and shop featuring images from around the world. Travel, culture, people, landscapes, cityscapes. 50% of proceeds are donated to 3 non-profit organizations. Customers select who benefits upon purchase.• Photographer• Creative direction for website and all marketing materials• Select and edit images• Manage social marketing and write blog• Coordinate and curate art exhibitions• Collaborate on travel articles• Supplier research and comparison analysis• Market research and pricing strategy
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Senior Global Product Line Manager – Quiksilver For WomenQuiksilver Oct 2007 - May 2010Huntington Beach, California, United StatesLaunched a new brand extension, Quiksilver for Women. 64% average Go-in margin. +16% Sales in the 2nd year despite launching during the global economic crisis. Elevated the brand image through presence in stores such as Bloomingdale’s, Nordstrom, and Fred Segal. • Managed and mentored Merchandising team, reporting directly to the SVP of Women’s M&D.• Initiated and oversaw the Give Back program by creating a partnership with EPIC, a non-profit that builds clean water wells and provides hygiene and sanitation education in Tanzania.• Created and managed the annual product development calendar.• Built long-term rollout plans for new product categories.• Analyzed global performance. Defined and briefed assortment plan to Design.• Managed buy plan by category and controlled assortment size to maximize SKU productivity.• Set pricing structure and negotiated costs to ensure initial gross profit margin goals were met.• Guided retail buyer in product selection and developed Good, Better, Best tools for the Sales team. -
Senior Merchandiser – Quiksilver EditionQuiksilver Mar 2006 - Oct 2007Huntington Beach, California, United StatesAligned product with the repositioning strategy for Quiksilver Edition. +25% in Sales and +5% Go-in margin.• Implemented brand’s best practices to improve processes and profitability of the Quiksilver Edition collection.• Analyzed wholesale business, defined growth plans, managed product development process.• Mentored the Merchandising team.• Introduced the use of organic and recycled materials.
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Special Accounts Merchandiser – Quiksilver Young Men’SQuiksilver Sep 2004 - Mar 2006Huntington Beach, California, United StatesCollaborated with Design and Sales to develop exclusive product for key US accounts: $15M for PacSun and Zumiez.• Curated relevant in-line product and created exclusives for each chain’s target consumer.• Reduced lead-time from production to point of sale through a simplified development process.
Jennifer Barrios Skills
Jennifer Barrios Education Details
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Circular Economy And Sustainable Business Strategies -
Marketing & International Business -
Apparel Merchandising & Management -
Ittt (Tefl Certification)English
Frequently Asked Questions about Jennifer Barrios
What is Jennifer Barrios's email address?
Jennifer Barrios's email address is je****@****bok.com
What is Jennifer Barrios's direct phone number?
Jennifer Barrios's direct phone number is +140825*****
What schools did Jennifer Barrios attend?
Jennifer Barrios attended University Of Cambridge, University Of San Diego, California State Polytechnic University-Pomona, Ittt (Tefl Certification).
What are some of Jennifer Barrios's interests?
Jennifer Barrios has interest in Boating, Kids, Cooking, Exercise, Investing, Traveling, Outdoors, Electronics, Reading, Music.
What skills is Jennifer Barrios known for?
Jennifer Barrios has skills like Positioning, International Business, Profitability, Market, Suppliers, Dance, Epic Systems, Delaware, Units, Vendors, Sales, Customer Oriented.
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4gmail.com, yahoo.com, hotmail.com, yahoo.com3 +163033XXXXX
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Jennifer B.
San Jose, Costa Rica -
3jnjvc.com, nbcuni.com, its.jnj.com
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