Jennifer Barrios Email & Phone Number

Boston, Massachusetts, United States

Apparel lead for collaborations with Cardi B, key account co-creation, micro-influencer projects and our Human Rights Now purpose led collection, enhancing brand visibility, reach, engagement and revenue. 100+ editorial stories, 81% new customers, 4000+ new customer loyalty program registrations.• Directed a cross-functional team of 4 designing and developing apparel for collaborations.• Collaborated with Global Partnerships lead and Market Activation to brief and manage new collaborators.• Developed the product strategy for each collaboration: range architecture, drop cadence and segmentation strategy.• Co-designed closer-to-market product capsules with ASOS, maximizing trend opportunities aligned with our vision for the brand while using leftover materials and natural dyeing methods.

Boston, Massachusetts

Product lead for Reebok’s PureMove Bra, among Time Magazine’s 50 best inventions in 2018. Project manager for Reebok’s entry into the Plus size market, adding 4M EUR gross sales. Drove 80M EUR Women’s apparel business. Guided Women’s apparel innovation strategy. • Led a team of 3 defining global product strategy and seasonal roadmaps, in which we redefined range architecture for Women’s Performance Apparel.• Commercialized new concepts and technologies through collaboration with the Innovation team.• Managed Reebok’s entry into Plus size and Maternity, developing new internal and customer facing processes.• Planned product lifecycle and outlined strategic vision for key franchise bra models.• Oversaw category plans across Brand Driven and Commercial channels.• Presented seasonal direction, product flow and storytelling to markets and key account buyers.• Briefed Insights + Analytics teams to ensure my team is armed with critical consumer insights and sales data.• Drove seasonal campaign briefs with Brand Communications. • Key partner with Digital Brand Commerce and Editorial teams to enhance Apparel storytelling online.

Boston, Massachusetts, United States

Led double digit growth in the Studio category, exceeded Design to Value margin improvement goals, and improved product hit rates and efficiency. Developed sustainability strategy for Yoga Apparel.• Led Product Marketing strategy for the Studio fitness category and drove Cross-category Bra strategy.• Planned assortments for key product partnerships with Tara Stiles, Les Mills and DanceOn.• Managed product creation process with Design, Materials and Development, driving the implementation of organic and recycled materials as well as more sustainable dye processes. • Briefed markets on seasonal storytelling and product concepts. Built key account assortments.• Ensured a balanced, effective product assortment that exceeded volume and margin targets. • Leveraged consumer insights, market research, and industry trends to influence category concepts and products.• Partner with markets to confirm product meets regional needs while speaking to a global consumer.• Brief Digital, Social, and Brand Communication teams on key seasonal stories while providing content ideas.

Boston, Massachusetts, United States

Developed new approach to range structure and sell in strategy to turn around a down trending business: +4% on a base of 1M units, +10% average model efficiency.• Developed an integrated approach to product strategy across categories to reduce overlap.• Managed product creation process with Design, Materials and Development.• Partnered with the Concept-to-Consumer team to brief markets on seasonal direction and product concepts.• Proactively addressed margin issues through a Design to Cost Workshop.• Designed and produced the Essentials sell-in look book.

Madrid, Community Of Madrid, Spain

Co-founded a web based photo gallery and shop featuring images from around the world. Travel, culture, people, landscapes, cityscapes. 50% of proceeds are donated to 3 non-profit organizations. Customers select who benefits upon purchase.• Photographer• Creative direction for website and all marketing materials• Select and edit images• Manage social marketing and write blog• Coordinate and curate art exhibitions• Collaborate on travel articles• Supplier research and comparison analysis• Market research and pricing strategy

Huntington Beach, California, United States

Launched a new brand extension, Quiksilver for Women. 64% average Go-in margin. +16% Sales in the 2nd year despite launching during the global economic crisis. Elevated the brand image through presence in stores such as Bloomingdale’s, Nordstrom, and Fred Segal. • Managed and mentored Merchandising team, reporting directly to the SVP of Women’s M&D.• Initiated and oversaw the Give Back program by creating a partnership with EPIC, a non-profit that builds clean water wells and provides hygiene and sanitation education in Tanzania.• Created and managed the annual product development calendar.• Built long-term rollout plans for new product categories.• Analyzed global performance. Defined and briefed assortment plan to Design.• Managed buy plan by category and controlled assortment size to maximize SKU productivity.• Set pricing structure and negotiated costs to ensure initial gross profit margin goals were met.• Guided retail buyer in product selection and developed Good, Better, Best tools for the Sales team.

Huntington Beach, California, United States

Aligned product with the repositioning strategy for Quiksilver Edition. +25% in Sales and +5% Go-in margin.• Implemented brand’s best practices to improve processes and profitability of the Quiksilver Edition collection.• Analyzed wholesale business, defined growth plans, managed product development process.• Mentored the Merchandising team.• Introduced the use of organic and recycled materials.

Huntington Beach, California, United States

Collaborated with Design and Sales to develop exclusive product for key US accounts: $15M for PacSun and Zumiez.• Curated relevant in-line product and created exclusives for each chain’s target consumer.• Reduced lead-time from production to point of sale through a simplified development process.

Executive Education, Circular Economy And Sustainable Business Strategies

Mba, Marketing & International Business

Activities and Societies: - VP of Marketing for the USD graduate team in The International Collegiate Business Strategy Competition..

Bs, Apparel Merchandising & Management

Activities and Societies: - Apparel Merchandising and Management Association, Cal Poly Pomona; President, May 2001-May 2002 - Golden Key.

Teaching Certificate, English