Jen Becker Email & Phone Number

St. Augustine, Fl, Us

Global communications leader specializing in building and optimizing organizations into powerhouse communications teams that deliver exceptional results. Discovers and develops processes to drive efficiency and increase audience engagement. Extensive experience in crisis communications, planning, and response.Trailblazer uses innovative techniques in thought leadership, internal communications, social media, influencer marketing, and traditional PR to build brands, protect and enhance reputation, increase employee engagement, and drive positive business results. Highly strategic and motivational leader who deeply connects with teams and partners, and sees big picture yet captures details.

Responsible for enterprise communications to 40,000+ employees, rebuilding internal communications team into a top-performing organization. I specialize in bringing direction, structure, and role clarity to teams through global strategies and processes. Efforts resulted in higher team engagement scores, increased employee understanding and engagement, leader trust and visibility, and greater connection to culture and purpose.

Jacksonville, Florida Area

Through Telos Communications, I worked with small and mid-sized organizations ranging from construction, tech, non-profit, SaaS, and agriculture. - Developed comprehensive communications strategies from the ground up and trained staffs on processes to implement strategies and optimize internal, external, and leader communications. - Developed content and channel strategies for clients to maximize reach and engagement with key audiences. Results include doubling client employee engagement numbers and improved digital reach- Positioned clients as experts through case studies that amplified their unique offerings and expertise. Content led to 40% increase in sales leads and >20% increase in new contracts.- Partnered with clients to identify key risks and develop comprehensive crisis plans to mitigate and respond to crises most likely in their industries. Led directly to quicker response and client satisfaction during crises, such as hurricanes, system outages, and onsite injuries.- Created and distributed reputation-building content, including press releases, social media post/strategy, web content, and position statements. - Identified and trained key leaders as spokespeople. Build holistic speaker programs for clients to positions them as influencers in their industries.

Jacksonville, Florida Area

Spearheaded internal and executive communications for FIS - world's #1 financial technology provider with more than 53,000 employees worldwide. Introduced and oversaw strategic planning to FIS Internal Communications, including internal, executive, and client communications. Guided proactive internal communications strategies to engage employees. Reinvented FIS client communications to increase efficiency and impact, lowering number of communications sent to clients by 30%. Expanded executive communications - leading to stronger leadership and employee engagement scores. Streamlined communications efforts to build efficiencies.

San Antonio, Texas Area

Led public relations for USAA including all lines of business: Insurance; Bank; Investments, delivering record-breaking results. Guided and orchestrated communications strategies to protect and enhance USAA’s reputation. Developed and implemented media and influencer strategies to strategically position USAA leadership. Created comprehensive issues/crisis management plan to ensure preparedness and consistency.

Spearheaded global communications to 127,000 employees regarding all HR initiatives. Formulated brand and communication strategy for global organization and key department initiatives. Introduced consumer-focused communication tactics, utilizing insights from employee research.

Oversaw all PR and communications strategies for multiple coffee brands. Pioneered PR campaign to support largest technical innovation in coffee in over two decades. Introduced cause-related marketing to Folgers; attained 5:1 ROI. Supervised all media relations of Coffee divestiture and sale to the J.M. Smucker Co., including Investor Relations.Led PR response to Hurricane Katrina (Folgers plant in New Orleans).

Managed global PR and influencer marketing initiatives for P&G Snacks - $1 B brand. Built and executed campaigns for global product launches. Incorporated consumer generated content, the first use of social media, and a partnership with American Idol. Advanced comprehensive brand PR strategy in conjunction with brand equity.

Directed P&G influencer marketing school programs, reaching more than nine million families each year. First to link influencer marketing with key customers, increasing value (15:1 ROI).

Bachelor Of Arts, Communications, History & Marketing

Master, Business Administration