Lead the account management department into a new direction as the agency shifted its focus from brand based to results based, all while experiencing executive leadership turnover.Oversaw the growth and development of 20+ account management professionals and 120+ clientsEvaluated and pitched new business opportunities, contributing to the best sales month that the agency has ever hadCreated and implemented new processes and best practices to position the account team as more… Show more Lead the account management department into a new direction as the agency shifted its focus from brand based to results based, all while experiencing executive leadership turnover.Oversaw the growth and development of 20+ account management professionals and 120+ clientsEvaluated and pitched new business opportunities, contributing to the best sales month that the agency has ever hadCreated and implemented new processes and best practices to position the account team as more strategic partners for our clients' businessesActed in a thought leadership capacity for the agency and the industry through podcast, video and webinar content Show less

Consistently lead an account team that nurtured the least turnover of any account team in the agency as well as below industry average (17% compared to 30% industry average).Developed team structure and quarterly growth plans for my team members to ensure they were consistently being challenged, improving, and learning new things, which ultimately led to their promotions.Upon an overnight elimination of the marketing strategy department and the account executive leadership, took over… Show more Consistently lead an account team that nurtured the least turnover of any account team in the agency as well as below industry average (17% compared to 30% industry average).Developed team structure and quarterly growth plans for my team members to ensure they were consistently being challenged, improving, and learning new things, which ultimately led to their promotions.Upon an overnight elimination of the marketing strategy department and the account executive leadership, took over leading the account department, integrating marketing strategies and managing digital media while developing new processes to account for a new team structure and build team cohesiveness.Lead improvements to the new business process which led to a personal close rate of 85%.Oversaw 45 SMB clients in a single year, growing scopes of work even in the pandemic.Pioneered new to the agency processes and technologies, including ecommerce sites, low code and app building as well as the user and pilot testing to ensure success. Show less

Developed a new digital department while acting as both traditional account supervisor and the digital team lead.Developed new processes, briefing documents and reporting templates to improve digital understanding throughout the agency and ultimately develop better work.Juggled multiple B2B and B2C accounts, executing against annual digital and traditional plans for TimberTech, Bradley, Emedco, Olds Products Company, Koops’, Quorn, Snap-On and Brookfield Zoo.Advised on brand… Show more Developed a new digital department while acting as both traditional account supervisor and the digital team lead.Developed new processes, briefing documents and reporting templates to improve digital understanding throughout the agency and ultimately develop better work.Juggled multiple B2B and B2C accounts, executing against annual digital and traditional plans for TimberTech, Bradley, Emedco, Olds Products Company, Koops’, Quorn, Snap-On and Brookfield Zoo.Advised on brand development for emerging brands like Olds Products Company and Koops’.Coded, managed and QA’d bradleycorp.com, totaling over 2,500 pages and multiple integrations.Created research and digital recommendations for multiple RFP’s and Pitches. Managed multiple AEs, AAEs, and interns to ensure their professional growth. Show less

Managed client, creative, interactive, social media, analytics, and video production teams to deliver comprehensive and strategic solutions for Unilever brands sold at Target, Walgreens, Rite Aid, CVS, Ulta and across Canada.Lead six Effie winning campaigns, including the Love Your Skin campaign, which won two Gold Effies and led to a 22% sales lift.Expanded retailer capabilities and relations which led to the retailer ultimately adopting the platform from a Unilever led initiative to a… Show more Managed client, creative, interactive, social media, analytics, and video production teams to deliver comprehensive and strategic solutions for Unilever brands sold at Target, Walgreens, Rite Aid, CVS, Ulta and across Canada.Lead six Effie winning campaigns, including the Love Your Skin campaign, which won two Gold Effies and led to a 22% sales lift.Expanded retailer capabilities and relations which led to the retailer ultimately adopting the platform from a Unilever led initiative to a retailer led initiative.Strategized and executed against a $2.4 million yearly budget.Mentored and trained entry-level account coordinators and social coordinators.Recommended internal process updates, consulted on new agency systems and processes.Served as lead client contact for Unilever clients and lead agency contact while working with other agencies to execute a Anheuser-Busch event.Specialized in digital activations across social, website and media platforms to achieve client objectives. Show less

Manage advertising production for Levy Restaurants, GrubHub, Villa Enterprises, Hub International and BellyCoordinate with clients and internal staff to achieve client goals, including designing concepts to finished product shipment in less than 12 hours

Created and managed content for blogs, Facebook, and Twitter for Freshly Baked Communications and Jazz musician Michael MuraniCreated monthly email newsletters and blog posts for Drake Learning SolutionsWrote website content and designed a copydeck for a board certified sleep doctor’s website to increase SEOSuccessfully managed client relationships, executing on requested deliverables in a timely manner

Work with Dr. Patrick Vargas to design and grade assignments and exams for the advertising research methods class

Researched and provided literature analysis on multitasking and how it is related to the visual perceptionDesigned research questions in a questionnaire to be distributed to 600 undergraduate advertising studentsAnalyzed results of undergraduate survey and extended survey to a national and international level

Tutored a class of five students at Urbana High School on a weekly basisRaised funds for the American Cancer Society and Cunningham Children’s Center

Understood problems faced by organizations and met with their executive members to ensure client satisfactionIdentified and executed strategies to effectively accomplish these organizations' advertising goals

Work with Weiskamp Screen Printing to create promotions to attract University of Illinois student customersCreate and execute digital and guerrilla marketing campaigns Provide superior customer service while finding sales leads

Understood dynamics of intimate situations while retaining professionalism, salesmanship, and empathyImplemented and designed displays and promotions based on the store's marketing strategySold over $10,000 of merchandise in a single business day through superior customer service

Analyzed competition through literature review and conducted interviews with target marketCreated a strategy for a $100 million multimedia campaign to advertise North American Nissan

Nominated by faculty to serve on committee to select new University of Illinois College of Media faculty member

Managed a team of seven to create two client presentations and a 48 page plans book to achieve client goalsConducted and analyzed pre-campaign and post-campaign research with over 13,000 surveys completedCreated a campaign and event with a $3,000 budget and achieved a 2,570.80% return on investment Executed a media plan that created over 250,000 total impressions for Chevrolet's 2011 modelsReceived a JAMMIE award for best advertising campaign