Report to the President on marketing strategies to meet company goals. Prioritize and drive projects from conception to execution. Guide and direct the marketing team, ensuring clarity of tasks to achieve company and development goals. Organize the workload for the department, including managing external agencies to supplement inside resources. Continually look for opportunities to grow sales and enrich customer relationships. Conduct competitive research as required. Collaborate with sales, customer service, and product department heads to manage new product and service offerings. Keep the company informed on marketing initiatives.

Develop, execute and measure strategic marketing campaigns to promote new products, increase brand recognition and help meet company goals and sales targets using a variety of traditional and digital marketing tactics.

Working with the National Director of Sales and Marketing and seven acting partners, I led a team of marketing professionals in proposal writing, communications, graphic design, public relations and social media to win new projects, increase the visibility of the firm’s brand and help meet business goals and sales targets.

As the Marketing Specialist, I oversaw the design of various marketing collateral including photography, print, video and web production. I was responsible for the budgets and logistics of the firm’s project photography and trade shows. I managed award submissions and provided content for internal and external communications.

As the Sales Associate for the meetings and conventions department, I worked with a remote Director of Sales on sales missions and strategies to bring new business to Vancouver.

As the Assistant Marketing Manager, I sourced and prepared print quotes for direct mail projects and prepared promotional product catalogue quotes for clients. I also helped to organize and manage client events.

As the Marketing Coordinator, I worked closely with the President and Marketing Manager to help promote the company’s work to new and existing clients. Responsibilities included organizing educational workshops and seminars, trade shows and sponsored events, developing marketing collateral and maintaining the client database.

Responsible for managing sales staff, training new hires, organizing product knowledge sessions, managing and buying inventory for two retail locations specializing in ski and snowboard apparel in the resort town of Whistler.