Jennifer Braico Email & Phone Number

Madison, Wisconsin, United States

Madison, Wisconsin

Madison, Wisconsin

As a member of the shared services marketing team at First Business Financial Services, Inc., I help guide the company's marketing communication efforts by writing for multiple channels: Digital, print, and OOH advertising, blogs, sales collateral, email campaigns, articles, website content, and social media posts.In a public relations capacity, I monitor company news mentions, draft official company statements, fielding media questions, and write and distribute press releases. As a content writer, I also develop content that educates clients and persuades prospects within the financial services industry.

Www.Braico.Com

• Wide variety of public relations, copywriting, marketing and journalistic work, including articles for magazines, newsletters, newspapers, and advertising copy for websites, direct mail, letters, brochures, packaging, e-mail and blogs• Industry work in home dècor, health care, technology, biotechnology, biofuels, manufacturing, software, genealogy, historic preservation, tourism, constructionClients include:Pivotal HealthHealthgradesMedical News TodayEssential IndustriesVirent Sonic FoundrySprings Window FashionsCheramy Story Arts and MarketingDean/SSM HealthJazz at FiveCPM Marketing GroupFlex BiomedicalConjuGonMadison MagazineRockford Register Star/Rockford Woman Corporate Report WisconsinWisconsin Technology Network American DemographicsTriangle Business JournalCitySearch

Middleton, Wisconsin

At Springs Window Fashions, I was primary copywriter for the Bali brand—the best-selling retail window treatment brand in the United States, sold in The Home Depot, Lowe’s, JC Penney, Menards, and more. Projects included writing sample books for new product launches, concepting and writing marketing launch materials, including SEO copy, store signage, blog posts, and promotional emails. I’ve also written dealer-facing communications, sample books, and marketing materials for the Signature Series and Graber brands.

• Worked on advertising campaigns to promote hospital services and events to targeted consumers• Developed new customer relationship management communication products• Strategized, concepted, wrote and edited direct mail, billboards, print ads, newsletters and website copy

• Wrote promotional projects, brochures, inserts, presentations and website copy • Solely responsible for writing, editing and promoting a newsletter and an e-newsletter

• Managing editor of Job-Site Supervisor, an award-winning construction-industry newsletter• Wrote copy for all direct-mail brochures publicizing more than 100 seminars a year • Wrote articles and brochures, edited a journal, book and an award-winning e-newslettero Promotional efforts for the e-newsletter netted 5,000 new subscribers in six months

Ba, Journalism

Activities and Societies: Volleyball The Spectator staff

French Studies

Studied in France for one semester at what was the Ecole Superieure de Commerce in Toulon, France, now Kedge Business School.